Approaches, tactics and advice for marketers
For most people, the answer is obvious. You define a goal first and then work out a strategy that will help you achieve that goal. ...
The metric: New Paid Accounts Learn how Anna Tutckaia, Head of Marketing at ManyChat, ran a virtual event that drove 26k signups and 3,500 new ...
As the second-most visited website in the world, YouTube presents an open sea of opportunities and potential prospects for business owners. No matter which industry ...
The metric: Scaled to Productivity Learn how Amanda Ono of Resolver improved Scaled to Productivity: the time it takes new hires to onboard, go through ...
With 247 million monthly Youtube viewers in the U.S alone, there is no shortage of people to watch your videos. However, getting your videos in ...
Facebook campaign costs, conversion costs, acquisition costs: they all start with a click on your ad. Ad clicks can drive costs either up or down, ...
The metric: Sales Accepted Opportunities (SAOs) MJ Peters, VP of Marketing at CoLab, shares the 3 levers she pulls to drive inbound SAOs. Driving Inbound ...
Picture this: you’ve an in-depth understanding of your target audience — you know what topics resonate with them and what content formats they love consuming ...
The metric: Organic Traffic to the Blog Learn how Fara Rosenzweig (Head of Content at WorkRamp) grew Organic Traffic to the Workramp Blog, resulting in ...
Did you know that more than 500 hours of new videos are uploaded to YouTube every hour? With so much content being uploaded every single day, ...
Over the last decade, social media platforms have seen consistent growth but also experienced a lot of changes. Twitter has introduced Birdwatch, a community-led program ...
The metric: Inbound Leads Learn how The Outloud Group, an influencer marketing agency, took steps to grow their inbound leads by 50%. Why Inbound Leads? ...
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