Marketing
Approaches, tactics and advice for marketers
What are Branded Keywords? A Guide on Branded Keyword Optimization
We all know that when it comes to driving awareness to your company, it’s all about the keywords. While you can spend countless hours doing ...
by Mara Calvello · Apr 14, 2023
10 Essential Social Media Metrics That Every Social Media Report Should Include
Social media has a history of being unfairly categorized as “fluff” when it comes to reporting on performance. But, it’s all about the social media ...
by Elise Dopson · Feb 13, 2023
Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts
Nearly 60% of companies post at least 2-3 times per week on Facebook. This is according to our latest survey. So, it is no surprise ...
by Jessica Malnik · May 12, 2023
The 35 Most Effective Off-Page SEO Techniques (According to 98 SEOs)
We may not know all of Google’s ranking factors, but we know the top three: links, content, and RankBrain. Content is all about on-page SEO. ...
by Jessica Greene · May 1, 2024
8 Email Call to Action Examples that Helped Drive High Click-Through Rates
Email is among the top three marketing channels for both B2B and B2C businesses. But, it’s only as effective as your email CTAs are. Sure, ...
by Masooma Memon · Jan 12, 2022
4 Proven Email Segmentation Strategies for Improving Your Open Rates
The wrong approach to email segmentation can send you spiraling down a rabbit hole. There are a nearly endless number of ways to segment your ...
by Jessica Greene · Dec 15, 2022
Use These 11 YouTube SEO Tips to Improve Your Search Rankings
Google Search and YouTube use different algorithms to rank content. That’s important to understand as a marketer trying to get your videos to rank higher ...
by Jessica Greene · Jun 5, 2025
16 Most Interesting & Engaging Company Pages on Facebook
10 years ago, you could post almost anything on your Facebook business page and reach 60% of your fans organically. Now, you are lucky if ...
by Alexander B. Pavlinek · Jun 26, 2025
25 Examples of Google Analytics Segments That Enable Deeper Analysis
With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need. Google ...
by Elise Dopson · Apr 23, 2024
How to Plan a Social Media Content Calendar
If you want to grow your social media following, you need to post consistently. And that’s where social media calendars come in. The best social ...
by Jessica Malnik · Jan 31, 2023
No Ad Budget? 20 Marketers Share How to Grow Your Audience on Facebook for Free
Organic social media marketing has been facing an uphill battle. With algorithm changes, increasing competition, and an emphasis on keeping users from leaving their platforms, ...
by Dann Albright · May 11, 2022
Facebook Content Calendar: 6 Easy Ways to Create & Manage Yours
Want to level up your Facebook engagement? Want to make sure you’re consistently creating content that your audience loves? There is a simple solution. Use ...
by Masooma Memon · Apr 18, 2023
14 Ways to Make Your LinkedIn Company Page More Engaging
There are numerous ways your company is most likely trying to get leads. Whether it’s posting fresh content on its blog or sending out an ...
by Mara Calvello · Jul 20, 2022
11 Facebook Post Ideas to Help Increase Engagements for Businesses
If you are a social media manager, coming up with new, engaging posts for your Facebook group or page can be a struggle. In fact, ...
by Jessica Malnik · May 11, 2022
Search vs Display Ads: Which Google Ads Network Should You Use?
There are two heavy hitters in online ads: search and display ads. (If you were thinking Google and Facebook instead, you’d be right too) And ...
by Dann Albright · Dec 22, 2021
9 SEO Trends to Watch out for in 2021
Keeping up with SEO trends can be tough. You’d subscribe to a bunch of newsletters, follow dozens of industry influencers and blogs, and even join ...
by Masooma Memon · Apr 6, 2023
17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)
As a content marketer, it’s important to track metrics that prove your efforts are working. But it’s also important to track metrics that help you ...
by Jessica Greene · Oct 1, 2025
Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?
According to the Content Marketing Institute’s 2020 benchmark report, a whopping 95% of B2B marketers use social media content, making it the most popular format. ...
by Melissa King · Jul 6, 2022
Identify and Filter Bot Traffic in Google Analytics with These 10 Tips
Some reports say that over half of all Internet traffic is bots. Contrary to popular belief, bot traffic isn’t always bad. There are some good ...
by Jessica Malnik · Jul 30, 2021
How to Learn SEO: Free Resources to Start with
Scratching your head when it comes to the best way to learn SEO and whether you can learn SEO online? Two things: you can learn ...
by Masooma Memon · Dec 8, 2021
13 Ways to Convert More Blog Traffic to Customers
When it comes to running a company blog, traffic is only one part of the equation. The other part is conversions. Most content marketers are ...
by Jessica Malnik · Feb 13, 2023