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Crucial Landing Page Metrics You Should Track to Increase Conversions
KPIs & Metrics

Crucial Landing Page Metrics You Should Track to Increase Conversions

Is your landing page running? Well, you better go track it! Okay, we know that you’re not here to read spin-offs of the old refrigerator ...

Author's avatar by Filip Stojanovic | Jun 12, 2024
Gaining 1,200 New MQLs via Virtual Events (w/ Ollie Whitfield, VanillaSoft)
Marketing

Gaining 1,200 New MQLs via Virtual Events (w/ Ollie Whitfield, VanillaSoft)

The metric: MQLs via Virtual Events In this episode, you’ll learn how Ollie Whitfield and his team at VanillaSoft drove 1,200 new MQLs through a ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
The 13 Best LinkedIn Analytics Tools According to Business Power Users
Marketing

The 13 Best LinkedIn Analytics Tools According to Business Power Users

LinkedIn is a powerful networking tool for professionals and businesses alike. As of 2022, the platform has more than 830 million members. When you want ...

Author's avatar by Melissa King | Feb 2, 2023
Generating SQLs via LinkedIn Ads (w/ Gabriel Ehrlich, Remotion)
LinkedIn

Generating SQLs via LinkedIn Ads (w/ Gabriel Ehrlich, Remotion)

The metric: SQLs Gabriel Ehrlich, Founder & CEO of Remotion, shares experience and insights on how they use LinkedIn Ads to drive high-value SQLs for ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Marketing Attribution Dashboard: Definition, Types, Metrics, Best Practices, Tools, and More
KPIs & Metrics

Marketing Attribution Dashboard: Definition, Types, Metrics, Best Practices, Tools, and More

The main goal of any marketing campaign is to convert the people that see your online advertisements into customers. This directly increases ROI, revenue, brand ...

Author's avatar by Filip Stojanovic | Apr 22, 2024
The 18 Best Twitter Analytics Tools
Marketing

The 18 Best Twitter Analytics Tools

There are dozens of Twitter analytics tools out there. But choosing the one that suits your needs the best and is easy to use too ...

Author's avatar by Masooma Memon | Dec 8, 2022
Best Short Video Apps: When to Choose TikTok, Instagram Reels or YouTube Shorts
Instagram

Best Short Video Apps: When to Choose TikTok, Instagram Reels or YouTube Shorts

If you pay attention to social media trends, you’ve likely seen short videos all over your feeds. With this format rising in popularity among internet ...

Author's avatar by Melissa King | Jan 11, 2023
12 TikTok Marketing Tips and Best Practices
Marketing

12 TikTok Marketing Tips and Best Practices

What do Crumbl Cookies, Ocean Spray, and Duolingo all have in common?  They’ve all had viral moments on TikTok.  However, you don’t need to go ...

Author's avatar by Jessica Malnik | Mar 15, 2024
How to Build a Great Affiliate Marketing Dashboard? Best Practices and Top Metrics to Include
KPIs & Metrics

How to Build a Great Affiliate Marketing Dashboard? Best Practices and Top Metrics to Include

Have you been meaning to create an affiliate marketing dashboard? Good call! The dashboard can help you track and optimize performance, narrow down which channels ...

Author's avatar by Masooma Memon | Jun 29, 2022
Marketing Leaders Share Best Social Media Dashboards They Use for Their Business and Clients [Free Templates Included]
Marketing

Marketing Leaders Share Best Social Media Dashboards They Use for Their Business and Clients [Free Templates Included]

When you are managing multiple social media accounts, you need a single source where you can monitor and analyze your performance in real-time. That’s why ...

Author's avatar by Jessica Malnik | Oct 6, 2022
30 Content Marketing Statistics to Power Up Your Strategy in 2022
Marketing

30 Content Marketing Statistics to Power Up Your Strategy in 2022

Having an efficient content marketing strategy in place is essential when it comes to raising brand awareness, generating more revenue, and persuading customers to take ...

Author's avatar by Nevena Rudan | Apr 12, 2023
Twitter Advertising: Is It Worth It? 57 Marketers Share Their Opinions
Marketing

Twitter Advertising: Is It Worth It? 57 Marketers Share Their Opinions

While many marketers continue to throw the majority of the ad budget to Google and Facebook, they’d be foolish to continue to ignore other platforms ...

Author's avatar by Jessica Malnik | May 23, 2023
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