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28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)
KPIs & Metrics

28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)

What is the most important blog KPI to measure? That’s what we set out to discover when we created our most recent report. We asked 74 marketers ...

Author's avatar by Filip Stojanovic | Sep 8, 2023
27 Blogging Statistics That Will Shape Your Content in 2025
Marketing

27 Blogging Statistics That Will Shape Your Content in 2025

Blogging statistics prove that, despite past predictions claiming social media would end the era of blogs, blogging is still thriving: according to Ahrefs, around 22,000 ...

Author's avatar by Davor Štefanović | May 28
15 Ways to Optimize your Facebook Ads Bid Strategy
Marketing

15 Ways to Optimize your Facebook Ads Bid Strategy

If you’ve just recently dipped your toes in Facebook Ads, the whole thing might seem like a fever dream in which nothing makes any sense. ...

Author's avatar by Filip Stojanovic | Mar 28, 2023
How to Benchmark Your Website’s Performance: A Detailed Metrics Breakdown
Marketing

How to Benchmark Your Website’s Performance: A Detailed Metrics Breakdown

Did you know that it’ll take you longer to read this sentence than you’d expect this entire page to load? While adding an extra second ...

Author's avatar by Davor Štefanović | Sep 8, 2023
Google Analytics 4 Custom Dimensions 101 Guide
Google Analytics

Google Analytics 4 Custom Dimensions 101 Guide

Campaign measurement, goal tracking, flow visualization, audience reports… these are just some of the robust features that make Google Analytics one of the best web ...

Author's avatar by Filip Stojanovic | Nov 3, 2022
Driving 83 G2 Reviews (w/ Nick Bennett, Alyce)
Marketing

Driving 83 G2 Reviews (w/ Nick Bennett, Alyce)

The metric: G2 Reviews Learn how Nick Bennett drove 83 G2 reviews for Alyce in 1 quarter, in order to drive signups, improve retention, build ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
How Powered by Search Uses the Pilot’s View Dashboard to Maintain Agency Health
Marketing

How Powered by Search Uses the Pilot’s View Dashboard to Maintain Agency Health

Powered by Search is a B2B software and technology agency with a team spread across Canada and the United States. Their special sauce is the ...

Author's avatar by Claire Sanford | Nov 4, 2022
Link Building 101: The Ultimate Guide to Building Free Backlinks and Outranking Your Competitors
Marketing

Link Building 101: The Ultimate Guide to Building Free Backlinks and Outranking Your Competitors

With over 1.98 billion websites circulating the internet, it’s no wonder that the vast majority of SERPs have turned into warzones. And guess who has ...

Author's avatar by Filip Stojanovic | Apr 10
Switching to Google Analytics 4: Common Concerns and How to Overcome Them
Google Analytics

Switching to Google Analytics 4: Common Concerns and How to Overcome Them

Google Analytics 4 is almost here, and it’s changing the way we approach Google’s analytics platform. The interface is different, the metrics have changed, the ...

Author's avatar by Davor Štefanović | Nov 15, 2022
Increasing Signups By 30% (w/ Rand Fishkin, SparkToro)
Marketing

Increasing Signups By 30% (w/ Rand Fishkin, SparkToro)

The metric: Signups Driven By Social Learn how Rand Fishkin and the team at SparkToro think about investing in zero-click content, and how they’re using ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
How to Use Tags on YouTube to Increase Channel Views: A Guide with Expert Tips
Marketing

How to Use Tags on YouTube to Increase Channel Views: A Guide with Expert Tips

In 2020, Ahrefs published that they managed to collect over 6.1 million views on YouTube since they joined in 2015. This number is quite impressive, ...

Author's avatar by Stefana Zaric | Jun 26
How Are Companies Measuring Podcast Success? 8 Successful Brands Share Their Frameworks, Best Practices and Tips
Marketing

How Are Companies Measuring Podcast Success? 8 Successful Brands Share Their Frameworks, Best Practices and Tips

Are you having trouble measuring the success of your podcast? Unless you’re Joe Rogan and have a $200 million contract with Spotify, the answer is ...

Author's avatar by Filip Stojanovic | Nov 3, 2022
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