Marketing
Approaches, tactics and advice for marketers
6 Ways to Maximize Your Facebook Ad Reach (& Why Yours Might Be Low)
We’ve established that organic reach on Facebook is nearly dead. Although some clever marketers have found ways to engage prospects on Facebook via organic channels, ...
by Dann Albright · Mar 28, 2023
Evaluating Organic Search Performance
Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, a product marketer here at Databox. Today we’re going to focus on organic search, ...
by Tamara Omerovic · Dec 20, 2023
12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance
Direct, referral, social, and organic: They’re the four traffic sources Google Analytics shows by default. The only problem? You can’t dive much deeper than that ...
by Elise Dopson · Jun 10, 2024
10 Marketing KPIs You Should Share with Your Team
Sharing the right marketing KPIs keeps you team motivated and productive. The numbers show how well their efforts are driving results and by how much ...
by Masooma Memon · Dec 20, 2023
Blog SEO: 47 Expert Tips for Optimizing Blog Posts for SEO
We have been asked numerous times to share how we optimize blog posts for SEO and get better search rankings, so here we are. Not ...
by Tamara Omerovic · Apr 23, 2024
Social Media and SEO: How They Work Together to Boost Your Visibility
Do social media signals have a direct impact on search rankings? The truth: it doesn’t really matter. The reality is that social media plays a ...
by Jessica Greene · Oct 20, 2022
The Best Video Tools and Gear for Marketers
Did you know that 91% of marketers who rely on video are 100% satisfied with the ROI of their social media video marketing campaigns? It’s ...
by Elise Dopson · Mar 7, 2022
15 Expert Tips for Maximizing Your Facebook Ad Conversions
According to 2019 data from Wordstream, Facebook ads have an average conversion rate of 9.11% across industries. But, no matter whether you consider your conversion ...
by Melissa King · Mar 29, 2023
20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics
Are you one of the 69% of companies who use an editorial calendar for their blog content? It’s a great way to store ideas, plan ...
by Elise Dopson · Dec 6, 2021
5 Alternative Search Engines to Google You Should Optimize Your Website for
Remember Ask Jeeves, Dogpile, and Yahoo? These were just a handful of the OG search engines that everyone relied on back in the 1990s and ...
by Jessica Malnik · Apr 19, 2023
Why Are New Contact Conversion Rates Dropping?
Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, a product marketer here at Databox. Today we’re going to show you how to ...
by Tamara Omerovic · Dec 20, 2023
How to Create SEO-Friendly URLs: 11 Expert Tips
If you’ve been knocking together a random URL, think again. Because your web address can improve your ranking, consider creating SEO-friendly URLs. The key to ...
by Masooma Memon · May 8, 2023
How Sweet Fish Media Reduced Revenue Churn Rate by 12% in 12 Months
A recent episode of the Metrics & Chill podcast saw John Bonini chat with Logan Lyles, VP of Customer Experience at Sweet Fish Media. Logan ...
by Spela Mlekuz · Feb 20, 2024
16 Ways to Increase Your Average Video Engagement
There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 ...
by Jessica Greene · Jul 11, 2024
5 Email Signature Examples for Increasing Engagement with Prospects
Did you know there were 306 billion emails sent and received every day in 2020? Email remains the primary way that companies communicate internally and ...
by Jessica Malnik · Jan 30, 2024
25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic
Earlier this year, we updated 24 old blog posts. The result? A 75% increase in website traffic. Imagine the impact you’d experience by almost doubling ...
by Elise Dopson · Apr 17, 2024
Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?
Facebook ad bidding is an art. It’s easy to pick up, but it takes skill and know-how to master. Whether you’re new to running Facebook ...
by Melissa King · May 29, 2024
How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)
CPC and lead acquisition costs are going up every day, at the same time budgets are getting leaner all around. If you’re watching every dollar ...
by Belynda Cianci · Mar 28, 2023
Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?
The perfect CTA button on your Facebook ad can make the difference between driving home significant results and ending up with zero response. Why? Because ...
by Masooma Memon · Feb 25
23 Content Distribution Tips & Channels For Increasing Website Traffic
The average marketing team spends a good amount of time creating content and comparatively very little on promoting that content. Think about the last blog ...
by Kiera Abbamonte · Apr 23, 2024
What Is Schema Markup and How Do You Use It for SEO?
There’s a lot of ways you can get your website to stand out. Whether it’s a unique domain name, an eye-catching design, or well-written content ...
by Mara Calvello · Jan 9, 2022