Marketing
Approaches, tactics and advice for marketers
Latest Posts
Facebook Ads vs. Google Ads: Which Is Best for Your Business?
Facebook Ads and Google Ads are the King Kong and Godzilla of the PPC marketing world. However, these platforms target completely different users in the ...
What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)
According to Statista, email marketing revenue will reach $11 billion by 2024. Another survey shows that 37% of companies have increased their email marketing budgets ...
28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)
What is the most important blog KPI to measure? That’s what we set out to discover when we created our most recent report. We asked 74 marketers ...
How to Maximize Your Paid Advertising ROI in a World Without Cookies
We’re at a turning point in online advertising. Advertisers used to count on third-party cookies to target and personalize their ads. But, browsers like Safari ...
27 Blogging Statistics That Will Shape Your Content in 2025
Blogging statistics prove that, despite past predictions claiming social media would end the era of blogs, blogging is still thriving: according to Ahrefs, around 22,000 ...
How to Benchmark Your Website’s Performance: A Detailed Metrics Breakdown
Did you know that it’ll take you longer to read this sentence than you’d expect this entire page to load? While adding an extra second ...
15 Ways to Optimize your Facebook Ads Bid Strategy
If you’ve just recently dipped your toes in Facebook Ads, the whole thing might seem like a fever dream in which nothing makes any sense. ...
Google Analytics 4 Custom Dimensions 101 Guide
Campaign measurement, goal tracking, flow visualization, audience reports… these are just some of the robust features that make Google Analytics one of the best web ...
Driving 83 G2 Reviews (w/ Nick Bennett, Alyce)
The metric: G2 Reviews Learn how Nick Bennett drove 83 G2 reviews for Alyce in 1 quarter, in order to drive signups, improve retention, build ...
How Powered by Search Uses the Pilot’s View Dashboard to Maintain Agency Health
Powered by Search is a B2B software and technology agency with a team spread across Canada and the United States. Their special sauce is the ...
Link Building 101: The Ultimate Guide to Building Free Backlinks and Outranking Your Competitors
With over 1.98 billion websites circulating the internet, it’s no wonder that the vast majority of SERPs have turned into warzones. And guess who has ...
Switching to Google Analytics 4: Common Concerns and How to Overcome Them
Google Analytics 4 is almost here, and it’s changing the way we approach Google’s analytics platform. The interface is different, the metrics have changed, the ...
Make better decisions,
together, faster
Product
Compare
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Product
Compare
