Marketing

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Understanding MQLs: How Successful Companies Define and Manage Marketing Qualified Leads
Marketing

Understanding MQLs: How Successful Companies Define and Manage Marketing Qualified Leads

If you’re among the folks who rely on your marketing team to generate demand by providing your sales teams with marketing qualified leads (MQLs), your ...

Author's avatar by Stefana Zaric | Feb 16, 2023
23 Marketing Agency Directories Your Agency Shouldn’t Miss in 2023
Agencies

23 Marketing Agency Directories Your Agency Shouldn’t Miss in 2023

Did you know that 90% of agencies rely on referrals as their top source of leads? As long as your work is solid and you ...

Author's avatar by Filip Stojanovic | Nov 7, 2023
Facebook Ads Frequency Guide: How Companies Determine the Optimal Frequency Caps to Maximize Results on Each Retargeting Campaign
Marketing

Facebook Ads Frequency Guide: How Companies Determine the Optimal Frequency Caps to Maximize Results on Each Retargeting Campaign

“Hide Ad” The two words that send shivers down the spine of most Facebook advertisers. And what causes this action is typically one of two ...

Author's avatar by Filip Stojanovic | May 29, 2024
Doubling Email Subscribers In 1 Month (w/ Camille Trent)
Marketing

Doubling Email Subscribers In 1 Month (w/ Camille Trent)

The metric: Subscribers Learn how Camille Trent used LinkedIn to double PeerSignal’s email subscribers from 6k to 12k in just 1 month. How They Moved ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
How to Improve the Goal Conversion Rate on Your Website? 8 Expert-Backed Tips
Google Analytics

How to Improve the Goal Conversion Rate on Your Website? 8 Expert-Backed Tips

Goal completion is one of the top 10 most-tracked Google Analytics metrics. Rightfully so, there are already tons of articles, videos, and guides on improving ...

Author's avatar by Saffa Faisal | Dec 20, 2023
Facebook Retargeting Ads Guide: 6 Strategies and 11 Expert Best Practices for Converting Warm Leads
Facebook Ads

Facebook Retargeting Ads Guide: 6 Strategies and 11 Expert Best Practices for Converting Warm Leads

How often do visitors make a purchase after visiting your site for the first time? It’s probably not a lot. Maybe their second, third, or ...

Author's avatar by Davor Štefanović | May 29, 2024
Improving Landing Page Conversion by 55% in 30 Days (w/ Peyton Walbeck, Nectar)
Marketing

Improving Landing Page Conversion by 55% in 30 Days (w/ Peyton Walbeck, Nectar)

The metric: Conversion Rate Learn how Peyton Walbeck increased Nectar’s landing page conversion by 55% in 30 days. How They Moved The Needle 1. Interviewed ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
How Fast Is Fast Enough? What Is a Good Page Load Time for SEO
Marketing

How Fast Is Fast Enough? What Is a Good Page Load Time for SEO

Want to know how fast your page load time should be? Well, I’m about to tell you. Buckle up… the information is on its way. ...

Author's avatar by Filip Stojanovic | Dec 19, 2022
How Big Idea Media Grew Their Business 151%—One Metric at a Time
Marketing

How Big Idea Media Grew Their Business 151%—One Metric at a Time

Learn how Big Idea Media used Databox to track real time metrics, improve performance, and grow their business by 151%.

Author's avatar by Claire Sanford | Jan 3, 2023
How Often Should Companies Send Marketing Emails? Expert Insights from 75 Marketers
Marketing

How Often Should Companies Send Marketing Emails? Expert Insights from 75 Marketers

Ever wondered if your subscribers actually want to receive the emails you keep sending them? Well, they subscribed, so they must want it on some ...

Author's avatar by Davor Štefanović | May 22, 2023
When Should Marketing Agencies Make Their First Full-Time Marketing and Sales Hire? 60+ Agency Owners Share Their Tips
Marketing

When Should Marketing Agencies Make Their First Full-Time Marketing and Sales Hire? 60+ Agency Owners Share Their Tips

Small marketing agencies often do poor work marketing their own services. As they’re 100% focused on delivering outstanding work for their clients, their limited resources ...

Author's avatar by Stefana Zaric | Apr 12, 2023
New vs. Returning Visitors: What’s the Difference and How to Interpret the Data?
Marketing

New vs. Returning Visitors: What’s the Difference and How to Interpret the Data?

What percentage of your site traffic should be new visitors? How much time do returning visitors spend on your website? Which pages do they return ...

Author's avatar by Filip Stojanovic | May 29, 2024
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