Marketing

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Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes
Goals & Forecasts

Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes

You’d assume goal setting is a child’s play. But when David from the team asks about the quarter’s short term and long term marketing goals, ...

Author's avatar by Masooma Memon | May 11, 2022
​​6 Link Building Metrics to Report on the Success of Your Outreach Campaigns
KPIs & Metrics

​​6 Link Building Metrics to Report on the Success of Your Outreach Campaigns

Understanding your link building campaign’s ROI can be more than confusing unless you know which link building metrics to look at. But this is where ...

Author's avatar by Masooma Memon | May 12, 2023
A Detailed Guide to Partnership Marketing: Modern Way to Grow Your Business
Marketing

A Detailed Guide to Partnership Marketing: Modern Way to Grow Your Business

Think about when you make non-routine purchases. Where do you learn about solutions to your needs and desires? Which sources do you consult to make ...

Author's avatar by Sam O'Brian | May 12, 2023
How to Measure Your Share of Voice on Social Media
Marketing

How to Measure Your Share of Voice on Social Media

If you’ve been wondering about your brand image and how your ideal audience thinks of your business, you’re basically thinking about your share of voice. ...

Author's avatar by Masooma Memon | Mar 13, 2023
Data Blending: 4 Use Case Examples to Improve Your Marketing Reporting Process
Marketing

Data Blending: 4 Use Case Examples to Improve Your Marketing Reporting Process

On its own, a milk chocolate bar can be pretty useful. Combined with other ingredients though, the chocolate bar can help you create different dishes ...

Author's avatar by Masooma Memon | Apr 23, 2024
SEMrush vs. Ahrefs: Which SEO Tool is Better?
Marketing

SEMrush vs. Ahrefs: Which SEO Tool is Better?

When was the last time you went an entire day without using a search engine? With roughly 3.5 billion searches on Google each day, it’s ...

Author's avatar by Mara Calvello | Oct 19, 2023
24 Facebook Ads Statistics Marketers Need to Know in 2022
Facebook Ads

24 Facebook Ads Statistics Marketers Need to Know in 2022

Facebook is a marketing powerhouse. With more than tens of millions of users logging in every day, Facebook stands out as one of the best ...

Author's avatar by Nevena Rudan | Mar 29, 2023
What is Semrush? A Complete Guide to Semrush Features, Metrics, and Reporting Dashboards
Marketing

What is Semrush? A Complete Guide to Semrush Features, Metrics, and Reporting Dashboards

Keyword research, competitive analysis, site audits, traffic analytics, link building. These are just some of the things you have to work on when creating a ...

Author's avatar by Filip Stojanovic | Jul 7, 2024
Top 5 Challenges of Analyzing Marketing Performance (How Agencies Solved Them)
Marketing

Top 5 Challenges of Analyzing Marketing Performance (How Agencies Solved Them)

Want to know what separates good marketing agencies from exceptional ones? It is how they analyze and communicate marketing performance. This is easier said than ...

Author's avatar by Jessica Malnik | May 22, 2023
Top 17 Essential Free Marketing Tools
Marketing

Top 17 Essential Free Marketing Tools

Learn how free tools can help you achieve big marketing goals without stretching your budget. Have you ever spent hours struggling with design tools, manually ...

Author's avatar by Alexander B. Pavlinek | Dec 1, 2024
The 2022 State of Facebook Ads Performance
Facebook Ads

The 2022 State of Facebook Ads Performance

In today’s increasingly complex digital world, it can be difficult for marketers to get a clear picture of how their online advertising efforts truly impact ...

Author's avatar by Nevena Rudan | Aug 3, 2023
Marketing Audit Report: What Are They and How to Make One?
Reporting

Marketing Audit Report: What Are They and How to Make One?

The marketing strategy in your business is what makes or breaks the success of your products and services. In fact, according to Databox’s state of ...

Author's avatar by Filip Stojanovic | Sep 7, 2023
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