Marketing

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Growing Inbound Leads by 50 Percent (w/ Brad Hoos, The Outloud Group)
Marketing

Growing Inbound Leads by 50 Percent (w/ Brad Hoos, The Outloud Group)

The metric: Inbound Leads Learn how The Outloud Group, an influencer marketing agency, took steps to grow their inbound leads by 50%. Why Inbound Leads? ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
Reduce Your Facebook Ad CPM with These 10 Pro Tips
Marketing

Reduce Your Facebook Ad CPM with These 10 Pro Tips

Left to its own devices, Facebook can empty your wallet pretty quickly. And with limited resources in terms of time and staff to focus on ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Feb 24
4 Ways Automated Dashboards Boost Data-Driven Sales Enablement
Marketing

4 Ways Automated Dashboards Boost Data-Driven Sales Enablement

“Sales enablement” can have a variety of meanings. Modern sales enablement (SE) refers to a strategic, ongoing process for equipping customer-facing teams with the content, ...

Eleni Hagen's avatar by Eleni Hagen | Feb 2, 2023
Crucial Landing Page Metrics You Should Track to Increase Conversions
Marketing

Crucial Landing Page Metrics You Should Track to Increase Conversions

Is your landing page running? Well, you better go track it! Okay, we know that you’re not here to read spin-offs of the old refrigerator ...

Filip Stojanovic's avatar by Filip Stojanovic | Jul 11, 2025
Gaining 1,200 New MQLs via Virtual Events (w/ Ollie Whitfield, VanillaSoft)
Marketing

Gaining 1,200 New MQLs via Virtual Events (w/ Ollie Whitfield, VanillaSoft)

The metric: MQLs via Virtual Events In this episode, you’ll learn how Ollie Whitfield and his team at VanillaSoft drove 1,200 new MQLs through a ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
The 13 Best LinkedIn Analytics Tools According to Business Power Users
Marketing

The 13 Best LinkedIn Analytics Tools According to Business Power Users

LinkedIn is a powerful networking tool for professionals and businesses alike. As of 2022, the platform has more than 830 million members. When you want ...

Melissa King's avatar by Melissa King | Jul 11, 2025
Generating SQLs via LinkedIn Ads (w/ Gabriel Ehrlich, Remotion)
LinkedIn

Generating SQLs via LinkedIn Ads (w/ Gabriel Ehrlich, Remotion)

The metric: SQLs Gabriel Ehrlich, Founder & CEO of Remotion, shares experience and insights on how they use LinkedIn Ads to drive high-value SQLs for ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
Marketing Attribution Dashboard: Definition, Types, Metrics, Best Practices, Tools, and More
KPIs & Metrics

Marketing Attribution Dashboard: Definition, Types, Metrics, Best Practices, Tools, and More

The main goal of any marketing campaign is to convert the people that see your online advertisements into customers. This directly increases ROI, revenue, brand ...

Filip Stojanovic's avatar by Filip Stojanovic | Apr 22, 2024
The 18 Best Twitter Analytics Tools
Marketing

The 18 Best Twitter Analytics Tools

There are dozens of Twitter analytics tools out there. But choosing the one that suits your needs the best and is easy to use too ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Jun 25, 2025
Best Short Video Apps: When to Choose TikTok, Instagram Reels or YouTube Shorts
Instagram

Best Short Video Apps: When to Choose TikTok, Instagram Reels or YouTube Shorts

If you pay attention to social media trends, you’ve likely seen short videos all over your feeds. With this format rising in popularity among internet ...

Melissa King's avatar by Melissa King | Jan 11, 2023
12 TikTok Marketing Tips and Best Practices
Marketing

12 TikTok Marketing Tips and Best Practices

What do Crumbl Cookies, Ocean Spray, and Duolingo all have in common?  They’ve all had viral moments on TikTok.  However, you don’t need to go ...

Jessica Malnik's avatar by Jessica Malnik | Mar 15, 2024
How to Build a Great Affiliate Marketing Dashboard? Best Practices and Top Metrics to Include
KPIs & Metrics

How to Build a Great Affiliate Marketing Dashboard? Best Practices and Top Metrics to Include

Have you been meaning to create an affiliate marketing dashboard? Good call! The dashboard can help you track and optimize performance, narrow down which channels ...

Masooma Memon's avatar by Masooma Memon | Jun 29, 2022
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