Approaches, tactics and advice for marketers
To understand a business, you need good data. But just having data isn’t enough. You need to interpret it, find useful insights, and make sure ...
Does the mere thought of writing a Search Engine Marketing (SEM) report give you nightmares? If so, we’ve got good news! Like many people, you ...
Whether you are a brand new business or you’ve been around for two decades, the general process for setting a marketing budget looks similar. This process ...
We’ve all heard the statistics about how it is cheaper to retain an existing customer than it is to acquire a new one. Anytime you ...
When it comes to growing a business through inbound marketing activities such as content marketing, blogging, SEO, and email marketing, reporting can basically be used ...
Marketing plans are crucial to executing an effective marketing strategy. But they’re not easy to write – or read, for that matter. In order to ...
There are two secret keys to success with competitor analysis. One, never obsesses with (and directly copy) what your competitors are doing. And, two, look ...
HubSpot is a comprehensive CRM platform that provides (almost) everything you might need to improve the way you run a business. It has its own ...
A good marketing strategy report can make or break your business. How? Well, this is the report that will help senior management decide whether the ...
Accurate, statistically-significant Benchmarks are not cheap to get access to. In fact, research firms charge tens of thousands of dollars for access to benchmark and ...
After meticulous research about what your customers want, you published your content. It may have consisted of blog posts, case studies, e-books, case studies, or ...
Ever wonder how Netflix finds the perfect cornucopia of content for you every time you log on? For every streaming service out there, there are ...
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