Approaches, tactics and advice for marketers
If you didn’t already know, there are a ton of insights you can learn from your Google Analytics’ exit pages. From identifying what interests your ...
Want to understand what your competitors are doing well and where there’s an opportunity for you to overtake them? You need competitive benchmarking. This involves ...
Is your online store stuck in a high traffic no sales situation? Chances are you’re driving poor-quality traffic to your store. Or, your site isn’t ...
Direct traffic is a catch-all in Google Analytics. It is not just people typing in your URL directly and heading to your website. It can ...
After many ecommerce brands saw record sales in 2020 amid the COVID-19 pandemic, many thought it would be more of the same in 2021. That ...
Would you rather be the big fish in a small pond or a small fish in a big pond? This analogy is one of the ...
To understand a business, you need good data. But just having data isn’t enough. You need to interpret it, find useful insights, and make sure ...
Does the mere thought of writing a Search Engine Marketing (SEM) report give you nightmares? If so, we’ve got good news! Like many people, you ...
Whether you are a brand new business or you’ve been around for two decades, the general process for setting a marketing budget looks similar. This process ...
We’ve all heard the statistics about how it is cheaper to retain an existing customer than it is to acquire a new one. Anytime you ...
When it comes to growing a business through inbound marketing activities such as content marketing, blogging, SEO, and email marketing, reporting can basically be used ...
Marketing plans are crucial to executing an effective marketing strategy. But they’re not easy to write – or read, for that matter. In order to ...
Join more than 15,000 leaders who are learning how to make data a competitive advantage.