Marketing
Approaches, tactics and advice for marketers
How to Calculate & Optimize Average Revenue Per User (ARPU)
So you’ve got a bunch of paying customers that you love, but you’ve been tinkering with the idea of increasing your average revenue per user ...
by Masooma Memon · Jan 14, 2022
10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers
Did you know that 69% of online carts are abandoned and, only 45% of abandoned cart emails are opened? Abandoned cart and checkout emails aren’t ...
by Jessica Malnik · May 21, 2024
How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits
After getting your blog off the ground, here comes the next and even bigger challenge, and that’s learning how to grow a blog. Although there is ...
by Masooma Memon · Dec 6, 2021
11 Things a Clear and Concise Content Brief Should Include
With telepathy not being an option, a solid content brief is your best bet at communicating your expectations from a content piece to the writer ...
by Masooma Memon · Jan 10, 2022
Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively
You’ve built a beautiful website. It boasts well-written content with SEO in mind, a user-friendly layout, and well placed CTAs. Now what? Well, now it’s ...
by Mara Calvello · Mar 16, 2023
Optimize Google Display Ads Like a Pro with These 8 Tips
When marketers think of Google Ads, their minds often immediately go to Google Search campaigns. But there’s more to the Google Ads collection of offerings ...
by Mariana Santiago · Nov 14, 2023
12 Expert Tips for Using Google Shopping Ads to Increase Sales
If your eCommerce business doesn’t have Google Shopping ads, you’re missing out on some serious internet real estate. According to Merkle, 60% of all Google ...
by Melissa King · Jun 24, 2022
16 Best eCommerce Integrations for Converting Browsers into Buyers
Once you are generating a steady volume of orders month over month, you are going to hit a wall where the baseline systems and out-of-the-box ...
by Jessica Malnik · Dec 6, 2022
4 Things You Should Include in Your Annual Marketing Report
Now that 2021 is in full swing, it’s likely your team is wrapping up its latest annual marketing report to go over gains and losses ...
by Rebecca Reynoso · Oct 5, 2022
Twitter Ads for B2B: How to Actually Generate Leads on Twitter
While many brands actively maintain a presence on social media, there’s so much untapped potential for making social channels actually work for more than just ...
by Rebecca Reynoso · Jul 11, 2024
How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy
One of the most underrated Google Analytics features is the Assisted Conversions Report — especially if you have a product or service with a higher ...
by Jessica Malnik · Jul 30, 2021
Measure Influencer Marketing ROI with These 8 Strategies
So, you’ve paired up with some influencers or you’ve been doing so for a while now. You have invested a lot of money and you ...
by Masooma Memon · May 18, 2022
Word Count for SEO: Does it Really Make a Difference?
There are certain topics that people are known to debate, day in and day out. While years ago we used to debate whether or not ...
by Mara Calvello · Jul 7, 2024
11 Tips to Help Your Business Convert Organic Traffic Into Qualified Leads
Traffic conversion is one of the most complex issues digital marketers face. Sure, it’s easy enough to get eyes on a website using PPC ads ...
by Mariana Santiago · Apr 6, 2023
LinkedIn Outreach: Get a Response to Your Cold Messages with These 16 Proven Tips
Did you know that Pew Research found that 25% of adults on the internet used LinkedIn in 2018? That’s more than Twitter, which 24% of ...
by Melissa King · Jan 23, 2023
B2B Social Media Strategy: 21 Ways to Drive More Engagement
75% of B2B buyers use social media to make their purchasing decision. You know what that means, right? You’ve got to use B2B social media ...
by Masooma Memon · Jul 25, 2024
How to Start a Blog from Scratch: 26 Tips for Beginners
Wondering how to start a blog? There’s no short answer to this. The long answer, however, revolves around several aspects. These include shopping for your ...
by Masooma Memon · Oct 11, 2022
9 Abandoned Cart Email Tips to Win Back Your Customers
If you own an e-commerce business, having shoppers leave items in their cart without completing the purchase can be extremely frustrating. After all, they’re so ...
by Mara Calvello · Mar 16, 2023
How to Build an Email List for Ecommerce: 17 Proven Tips
Whether you run an Amazon FBA business, a Shopify store, or sell omnichannel, you are likely heavily reliant on one – maybe two – marketing ...
by Jessica Malnik · Jan 13, 2022
10 Ways to Improve Lead Quality with LinkedIn Campaign Groups
LinkedIn is one lean and mean lead generation machine. Although there are numerous strategies marketers employ to generate leads via LinkedIn, one often underlooked feature ...
by Maham S. Chappal · Apr 25, 2023
30 Ways to Come Up With Great Blog Topic Ideas
So you have your digital pen at the ready, a steaming cup of coffee sits on your desk, and your blog post publishing date is ...
by Masooma Memon · Mar 21, 2023