Marketing
Approaches, tactics and advice for marketers
How to Optimize Twitter Ads: Use These 17 Tips to Get Better Results
Have you been planning to run Twitter ads, but haven’t been able to make up your mind yet? Or, you’ve given them a shot, but ...
by Masooma Memon · Jan 12, 2022
How to Understand Your Business Better by Analyzing CAC and CLV Metrics
When it comes to analyzing the financial health of your online business, the two most important metrics to pay attention to are customer acquisition cost ...
by Jessica Malnik · Apr 9, 2025
The 17 Best Chrome Extensions for Sales and Marketing
188,620. This is the exact amount of marketing and sales extensions currently available on Chrome. With close to 200,000 chrome extensions available, it can be ...
by Maham S. Chappal · May 2, 2024
24 Effective Strategies to Reduce Facebook Ads CPA
How do I acquire new customers at the lowest cost? If you are running Facebook ads, this is a question you’ve probably asked a time ...
by Jessica Malnik · Apr 9, 2025
How to Write a Blog Post Outline: Write Better Blogs with These 21 Tactics
If you’ve been streamlining blog production and are stuck at how to write a blog post outline, know that you’re at the right place. Because, ...
by Masooma Memon · Dec 6, 2021
Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?
Spending on an ad campaign is just part of the equation. Calculating the return is another. The equation often gets confusing since you may get ...
by Masooma Memon · Apr 9, 2025
12 Custom Facebook Ad Metrics Every Campaign Needs
Facebook Ads offers a wide selection of standard metrics that, sometimes, are just not enough for you to get a complete picture of how your ...
by Marija Hladni · Apr 12, 2023
Link Building Emails: 15+ Experts Share Valuable Outreach Advice
An average person gets about 121 emails daily. Translation: an average person’s inbox is crowded, which means it’s easy for them to lose your ...
by Masooma Memon · Jan 12, 2022
Blog vs.Vlog: Where Are Marketers Spending More Time and Resources?
As a marketer with a limited budget and time, which marketing strategy should you invest in 2021 and beyond? Are people even reading long-form blogs ...
by Maham S. Chappal · Dec 6, 2021
Facebook vs. Instagram: What’s Better for Organic Brand Building?
If you are wondering “Should I use Facebook or Instagram” or “How do I know which social media platform is right for my business?”, this ...
by Maham S. Chappal · May 11, 2022
16 Ways to Calculate the ROI of Your SEO Campaigns
In hindsight, the ROI of a proper SEO strategy looks obvious. In fact, a common sentiment you hear founders and marketers say is “I wish ...
by Jessica Malnik · Feb 1, 2023
What is Direct Traffic in Google Analytics and How to Analyze It?
Ah, direct traffic, one of the greatest myths in Google Analytics. If you think direct traffic is caused exclusively by users typing a website address ...
by Maham S. Chappal · Jun 10, 2024
16 Ways to use Facebook Ads for Lead Generation
Facebook is a lead generation beast in today’s digital age. And that’s one of the biggest reasons marketers flock towards this platform in large numbers ...
by Maham S. Chappal · Mar 29, 2023
18 Ways to Write a Perfect Meta Description to Boost Your CTR
Looking to improve your SEO game by learning how to write keyword-rich and optimized meta snippets? You are in the right place since this guide ...
by Masooma Memon · Apr 6, 2023
Use These 22 Blog CTA Examples to Boost Your Conversion Rate
You’ve written a stellar blog post, included all the visuals, and hit publish. And now: crickets! Hardly a handful of readers have subscribed to your ...
by Masooma Memon · Jul 10, 2025
20 Instagram Metrics Every Marketer Should Track in 2021
What’s considered a healthy follower growth rate on Instagram? Do you know the difference between reach and impressions? Or, how many people who view your ...
by Jessica Malnik · May 11, 2022
How to Write a Call to Action: Increase Your Conversions with 16 Proven Tips for Crafting CTAs
Want to get more readers to sign up for your product? Or subscribe to your newsletter? Or simply watch your conversion rates explode? To do ...
by Archita Sharma · Jul 30, 2021
30 Best Email Marketing Tools for 2021
Have you been wondering which of the variety of email marketing tools available out there is best for your business? Admittedly, it can get overwhelming ...
by Masooma Memon · Jul 26, 2023
21 About Us Page Examples to Help You Get Your Brand Message Across
You’ve been hitting your head against the wall (well, almost!) trying to perfect your About Us page and you feel like there’s definitely something that’s ...
by Masooma Memon · Aug 14
14 Instagram Analytics Tools to Try Out Right Now
If you want to get beyond vanity metrics, such as likes and followers, and measure how Instagram correlates to core business metrics, then this post ...
by Jessica Malnik · Apr 14, 2023
18 Facebook Ad Mistakes Marketers Need to Avoid in 2021
Facebook advertising has come a long way. While it’s an excellent platform to generate leads, it can also be a little confusing when you’re just ...
by Maham S. Chappal · Mar 29, 2023