Marketing

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How to Set a Marketing Budget for a Small Business: 20 Tips
Marketing

How to Set a Marketing Budget for a Small Business: 20 Tips

Whether you are a brand new business or you’ve been around for two decades, the general process for setting a marketing budget looks similar.  This process ...

Jessica Malnik's avatar by Jessica Malnik | Mar 16, 2023
Acquisition vs Retention Marketing: Which One is More Important for Your Business?
Marketing

Acquisition vs Retention Marketing: Which One is More Important for Your Business?

We’ve all heard the statistics about how it is cheaper to retain an existing customer than it is to acquire a new one. Anytime you ...

Jessica Malnik's avatar by Jessica Malnik | Jun 10, 2024
How to Write a Great Inbound Marketing Report? Tips and Best Practices
Reporting

How to Write a Great Inbound Marketing Report? Tips and Best Practices

When it comes to growing a business through inbound marketing activities such as content marketing, blogging, SEO, and email marketing, reporting can basically be used ...

Djordje Cvijovic's avatar by Djordje Cvijovic | May 5, 2024
How to Write a Great Marketing Plan? Get Inspired By These 7 Marketing Report Examples
Reporting

How to Write a Great Marketing Plan? Get Inspired By These 7 Marketing Report Examples

Marketing plans are crucial to executing an effective marketing strategy. But they’re not easy to write – or read, for that matter. In order to ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Mar 21, 2023
Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both
Marketing

Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both

There are two secret keys to success with competitor analysis. One, never obsesses with (and directly copy) what your competitors are doing. And, two, look ...

Masooma Memon's avatar by Masooma Memon | Mar 20, 2023
HubSpot Reporting: How to Use HubSpot to Build Better Reports for Your Department
Reporting

HubSpot Reporting: How to Use HubSpot to Build Better Reports for Your Department

HubSpot Reporting makes it easy to gather data and build reports, thanks to HubSpot’s comprehensive CRM platform and built-in reporting system. Since reporting plays such ...

by Davor Štefanović | Jul 17, 2025
How to Write a Marketing Strategy? (5 Ready-to-Use Report Templates Included)
Reporting

How to Write a Marketing Strategy? (5 Ready-to-Use Report Templates Included)

A good marketing strategy report can make or break your business. How? Well, this is the report that will help senior management decide whether the ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Sep 12, 2024
Opt-in Now to Databox’s Benchmark Feature to Get Free Access
Marketing

Opt-in Now to Databox’s Benchmark Feature to Get Free Access

Accurate, statistically-significant Benchmarks are not cheap to get access to.  In fact, research firms charge tens of thousands of dollars for access to benchmark and ...

by Peter Caputa IV | Oct 17, 2022
Content Marketing Reporting: Best Practices and Tools for Building Great Reports (Free Ready to Use Templates Included)
Reporting

Content Marketing Reporting: Best Practices and Tools for Building Great Reports (Free Ready to Use Templates Included)

After meticulous research about what your customers want, you published your content. It may have consisted of blog posts, case studies, e-books, case studies, or ...

by Davor Štefanović | Jun 12, 2024
How Data is Shaping the Future of Marketing Personalization
Marketing

How Data is Shaping the Future of Marketing Personalization

Ever wonder how Netflix finds the perfect cornucopia of content for you every time you log on? For every streaming service out there, there are ...

Ahmad Benny's avatar by Ahmad Benny | May 22, 2023
14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth
Marketing

14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth

What if sales and marketing were so aligned that the marketing team was drowning the sales team in qualified leads each month?  Or, put another ...

Jessica Malnik's avatar by Jessica Malnik | Mar 21, 2023
What is a Marketing Research Report and How to Write It?
Reporting

What is a Marketing Research Report and How to Write It?

There is nothing more embarrassing for a marketer than to hear a client say “…this doesn’t quite address the business questions that we need to ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Jun 24, 2025
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