Marketing

Approaches, tactics and advice for marketers

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Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both
Marketing

Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both

There are two secret keys to success with competitor analysis. One, never obsesses with (and directly copy) what your competitors are doing. And, two, look ...

Author's avatar by Masooma Memon | Mar 20, 2023
HubSpot Reporting: How to Use HubSpot to Build Better Reports for Your Department
Reporting

HubSpot Reporting: How to Use HubSpot to Build Better Reports for Your Department

HubSpot is a comprehensive CRM platform that provides (almost) everything you might need to improve the way you run a business. It has its own ...

Author's avatar by Davor Štefanović | Sep 5, 2023
How to Write a Marketing Strategy? (5 Ready-to-Use Report Templates Included)
Reporting

How to Write a Marketing Strategy? (5 Ready-to-Use Report Templates Included)

A good marketing strategy report can make or break your business. How? Well, this is the report that will help senior management decide whether the ...

Author's avatar by Djordje Cvijovic | Sep 12, 2024
Opt-in Now to Databox’s Benchmark Feature to Get Free Access
Marketing

Opt-in Now to Databox’s Benchmark Feature to Get Free Access

Accurate, statistically-significant Benchmarks are not cheap to get access to.  In fact, research firms charge tens of thousands of dollars for access to benchmark and ...

Author's avatar by Peter Caputa IV | Oct 17, 2022
Content Marketing Reporting: Best Practices and Tools for Building Great Reports (Free Ready to Use Templates Included)
Reporting

Content Marketing Reporting: Best Practices and Tools for Building Great Reports (Free Ready to Use Templates Included)

After meticulous research about what your customers want, you published your content. It may have consisted of blog posts, case studies, e-books, case studies, or ...

Author's avatar by Davor Štefanović | Jun 12, 2024
How Data is Shaping the Future of Marketing Personalization
Marketing

How Data is Shaping the Future of Marketing Personalization

Ever wonder how Netflix finds the perfect cornucopia of content for you every time you log on? For every streaming service out there, there are ...

Author's avatar by Ahmad Benny | May 22, 2023
14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth
Marketing

14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth

What if sales and marketing were so aligned that the marketing team was drowning the sales team in qualified leads each month?  Or, put another ...

Author's avatar by Jessica Malnik | Mar 21, 2023
What is a Marketing Research Report and How to Write It?
Reporting

What is a Marketing Research Report and How to Write It?

There is nothing more embarrassing for a marketer than to hear a client say “…this doesn’t quite address the business questions that we need to ...

Author's avatar by Djordje Cvijovic | Jun 24
SEO Analytics and Reporting: Tips, Best Practices and Tools to Get Started
Reporting

SEO Analytics and Reporting: Tips, Best Practices and Tools to Get Started

Everyone who’s been in the SEO industry knows how frustrating metrics fluctuations can be — especially considering the time it takes for you to see ...

Author's avatar by Davor Štefanović | Mar 22, 2023
20 KPIs You Should Include in Your CMO Dashboard (With Examples)
Marketing

20 KPIs You Should Include in Your CMO Dashboard (With Examples)

Are you setting up a CMO dashboard and feeling hesitant about which KPIs and metrics to include? Instead of playing eeny, meeny, miny, moe with ...

Author's avatar by Masooma Memon | Jan 30
15 Cross-Channel Marketing Ideas for Small and Medium-Sized Enterprises
Marketing

15 Cross-Channel Marketing Ideas for Small and Medium-Sized Enterprises

Try as you might but it’s nearly impossible to grow your business using one marketing channel only. For one, it’d be putting all your eggs ...

Author's avatar by Masooma Memon | Mar 21, 2023
90 Facebook Ads Specialists You Should Look Out for in 2022
Marketing

90 Facebook Ads Specialists You Should Look Out for in 2022

Learning Facebook ads can be tricky. And things like algorithm changes, inexperience in the field, and guesswork that goes into determining your audience size are ...

Author's avatar by Masooma Memon | May 6, 2022
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