Marketing

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How Effective Are Your Landing Pages?
Insider Insights

How Effective Are Your Landing Pages?

Hello everyone. Welcome to another episode of Data Snacks. Today, we’re going to talk about Landing Pages, and more specifically, how to properly track how ...

Author's avatar by Tamara Omerovic | Dec 20, 2023
8 Common Mistakes in Data Analysis for Marketers to Avoid
Marketing

8 Common Mistakes in Data Analysis for Marketers to Avoid

If you make mistakes when analyzing your marketing data, you’re not alone. We surveyed marketing data professionals about their past mistakes, and more than 85% ...

Author's avatar by Melissa King | Jul 11, 2022
What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice
Marketing

What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice

So you’ve heard: a staggering 91% of B2B marketers leverage content marketing to reach their customers. 72% of them also say it has increased their ...

Author's avatar by Masooma Memon | Dec 20, 2023
11 Content Marketing Trends for 2021 and Beyond
Marketing

11 Content Marketing Trends for 2021 and Beyond

If you found this article, there is a good chance you are looking for what’s working in content marketing today. Understanding the key trends that ...

Author's avatar by Jessica Malnik | May 1, 2024
8 Sales Prospecting Email Examples to Help You Come Up with Yours
Marketing

8 Sales Prospecting Email Examples to Help You Come Up with Yours

Looking at sales outreach email copy that works can inspire ideas. You might even steal some example templates and tweak them to suit your business ...

Author's avatar by Masooma Memon | Mar 29, 2023
9 Small Business Performance Metrics Every Owner Should Monitor for Success
KPIs & Metrics

9 Small Business Performance Metrics Every Owner Should Monitor for Success

No matter how small your business is, you can benefit from measuring its performance metrics. Thanks to today’s analytics technology, it’s simple and affordable to ...

Author's avatar by Melissa King | Apr 14, 2023
Marketing Monitoring vs. Marketing Reporting: What Is More Important?
Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Imagine you’re still in school. Your essays, homework, and quizzes tell you how you’re doing in real-time, and if you’re not happy, you still have ...

Author's avatar by Stefana Zaric | Mar 27, 2023
Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?
Marketing

Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?

Most conversion rate optimization articles focus on A/B testing and large-scale data models. Truth be told, you need A LOT of visitors to be able ...

Author's avatar by Jessica Malnik | Jan 9, 2022
Which Sources Drive The Highest Conversion Rates?
Marketing

Which Sources Drive The Highest Conversion Rates?

Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, the product marketer at Databox. Today, we’re going to talk about conversion rates, with ...

Author's avatar by Tamara Omerovic | Jun 10, 2024
When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts
Marketing

When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts

Want to know the quickest way to start a raging debate among PPC advertisers? Ask anyone who runs Google Ad campaigns if they should use ...

Author's avatar by Jessica Malnik | Dec 22, 2021
9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales
Marketing

9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

You know that feeling – you walk into a shoe store, and the saleslady immediately recognizes you. She knows your size and your style, your ...

Author's avatar by Stefana Zaric | May 12, 2022
LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?
Marketing

LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?

Not every LinkedIn ad campaign you run is going to be a success. And it’d continue being a flop or an average success unless you ...

Author's avatar by Masooma Memon | May 22, 2023
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