Marketing

Approaches, tactics and advice for marketers

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Marketing Monitoring vs. Marketing Reporting: What Is More Important?
Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Imagine you’re still in school. Your essays, homework, and quizzes tell you how you’re doing in real-time, and if you’re not happy, you still have ...

Author's avatar by Stefana Zaric | Mar 27, 2023
Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?
Marketing

Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?

Most conversion rate optimization articles focus on A/B testing and large-scale data models. Truth be told, you need A LOT of visitors to be able ...

Author's avatar by Jessica Malnik | Jan 9, 2022
Which Sources Drive The Highest Conversion Rates?
Marketing

Which Sources Drive The Highest Conversion Rates?

Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, the product marketer at Databox. Today, we’re going to talk about conversion rates, with ...

Author's avatar by Tamara Omerovic | Jun 10, 2024
When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts
Marketing

When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts

Want to know the quickest way to start a raging debate among PPC advertisers? Ask anyone who runs Google Ad campaigns if they should use ...

Author's avatar by Jessica Malnik | Dec 22, 2021
9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales
Marketing

9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

You know that feeling – you walk into a shoe store, and the saleslady immediately recognizes you. She knows your size and your style, your ...

Author's avatar by Stefana Zaric | May 12, 2022
LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?
Marketing

LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?

Not every LinkedIn ad campaign you run is going to be a success. And it’d continue being a flop or an average success unless you ...

Author's avatar by Masooma Memon | May 22, 2023
Ideal Post Frequency on Instagram: 20+ Expert Tips on How to Generate Engagement and Growth
Marketing

Ideal Post Frequency on Instagram: 20+ Expert Tips on How to Generate Engagement and Growth

Too much of anything is good for nothing, goes the old saying. But the other one says, out of sight, out of mind. So, which ...

Author's avatar by Spela Mlekuz | Jul 10
How Bee Inbound Uses Databox to Unify Client Data and Streamline Reporting
Market Research

How Bee Inbound Uses Databox to Unify Client Data and Streamline Reporting

Agency marketers know better than most that the more tools and systems you use, that harder it is to compile data into a coherent report ...

Author's avatar by Kiera Abbamonte | May 10, 2024
Is Your Facebook CPM Too High? Here’s How To Track It
Marketing

Is Your Facebook CPM Too High? Here’s How To Track It

Hello everyone. Welcome to another episode of Data Snacks. My name is Monja, and I’m the product marketer at Databox.  Ever feel like your Facebook ...

Author's avatar by Tamara Omerovic | Apr 9
9 Effective Email Marketing Tips for Small Businesses
Marketing

9 Effective Email Marketing Tips for Small Businesses

As a small business owner, you are in a unique position to benefit from email marketing. Unlike large corporations that often don’t resonate well with ...

Author's avatar by Masooma Memon | Apr 22, 2022
11 Google Ranking Factors You Shouldn’t Ignore
Marketing

11 Google Ranking Factors You Shouldn’t Ignore

Most SEO professionals overcomplicate the process of ranking well on Google. They obsess over every single Google ranking factor. (Note: There are around 200 total!).  ...

Author's avatar by Jessica Malnik | May 8, 2023
8 Best CRMs for Ecommerce in 2021
Marketing

8 Best CRMs for Ecommerce in 2021

Once your business reaches a certain size, it’s impossible to keep track of customer relationships without a good CRM tool. But finding the best customer ...

Author's avatar by Masooma Memon | Jan 31, 2022
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