Marketing
Approaches, tactics and advice for marketers
Latest Posts
10 Clear Signs You Should Pause Your Facebook Campaign
To pause or not to pause? Your latest Facebook ad campaign hasn’t lived up to your expectations – you’ve got lots of views, but no ...
Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low
So your Facebook ad costs are shooting for the stars and you just can’t rest well until you bring those costs down, isn’t it? We ...
16 Tips to Increase Email Engagement
When it comes to sending emails to your customers, how do you ensure yours stands out from their crowded inbox? Finding a tactic that works ...
Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know
Whether you’re new to Google Analytics or have been using it to track website performance for years, it is easy to get overwhelmed by all ...
45 Common SEO Mistakes to Keep Your Eyes on in 2021
SEO is an amazingly complex field. Even experienced pros sometimes neglect SEO fundamentals because there’s just so much to do and remember when it comes ...
42 Best Free SEO Tools, According to 187 SEOs
“You do not need to pay money for SEO tools. There are plenty of free tools that can help you.” That was the advice that ...
14 Types of Sales Enablement Content Your Sales Team Needs
Tell me if the following scenario sounds familiar. Your marketing team spends months conducting market research and putting together elaborate buyer personas, battle cards, and ...
From 3 Hours to 17 Minutes: How Databox Reduced Chat Response Time in One Week
Recently, John Bonini sat down with our CEO, Pete Caputa, for an episode of the Metrics & Chill podcast. Pete and John talked about how ...
Content Strategy vs. SEO Strategy: How to Decide Which Comes First
It’s like the chicken and the egg debate. You can’t have “great content” if your site isn’t SEO optimized, but SEO isn’t possible without a ...
How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions
If you don’t have a technical background, conducting a technical SEO audit of your site probably sounds like a daunting process. After all, “technical” is ...
15 Tips for Setting Realistic Website Traffic Goals
A great website is hard to come by. And there’s a lot that goes into creating a thing of perfection. Once it’s all said and ...
16 Ways To Measure Social Media Engagement Using Only Google Analytics
Today, nearly 54% of the world’s population use social media. And while that is impressive, the truth is that many businesses and marketers struggle to ...
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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