Marketing
Approaches, tactics and advice for marketers
11 Tips for Creating An Actionable SEO Marketing Dashboard
You’re putting a lot of time and resources into SEO––optimizing website pages, investing in content marketing, maybe even hiring a consultant to help with the ...
by Elise Dopson · May 19, 2022
Business Reporting: 4 Ways to Report Poor Performance to Your Boss or Client
“Don’t sugar-coat it.”— Everyone Sometimes, things don’t go according to plan. When you find yourself in the unenviable position of having to deliver bad news ...
by Belynda Cianci · May 5, 2024
16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show
So you put on a killer event to help build awareness and interest in your brand. Attendees are excited and so is your team. You ...
by Jessica Malnik · Aug 2, 2024
The 22 Essential Startup Marketing KPIs for Measuring Traction
If you’ve ever been involved in getting a startup off the ground, you know that everything from marketing to product development to customer support functions ...
by Kiera Abbamonte · May 17, 2022
33 Marketers On The Most Effective Ways for Increasing Free Trial Signups
If you sell a service or a software solution, you know that getting people to try before they buy is critical for improving your adoption ...
by Belynda Cianci · Sep 3, 2021
How to Use Google Sheets + Databox to Track & Visualize Performance
How many times have you said: “Wow, I can find all the data so fast in this spreadsheet”? …or how about, “I really like the ...
by Tamara Omerovic · Dec 18, 2023
How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard
We’ve all been there––you spend months working hard to make sure your campaigns are a success and then…. you’re asked to report on the results. ...
by Spela Mlekuz · Apr 8, 2022
The Definitive List of Marketing KPIs Every Team Should Track
Which marketing KPIs are the most important to track? This is the question we set out to answer several months ago when we began reaching ...
by Jessica Malnik · May 19, 2022
How to Create SMART Marketing Goals That Your Team Will Actually Hit
It’s the New Year and you’ve got a list of marketing goals to achieve this year. But, just a few weeks (or days) later, you’re ...
by Elise Dopson · May 17, 2022
How to Track & Visualize Your HubSpot Lifecycle Stages in Databox
Do you ever feel like leads or sales are down, but you’re not sure why? And, worse…you’re not really sure where to make the adjustments ...
by Tamara Omerovic · Dec 18, 2023
13 Tips for Setting (and Achieving) Your Marketing Goals
Goals are the foundation of any solid marketing strategy and they need to be included in your Marketing Reporting. However, goal-setting can be difficult and ...
by Jessica Malnik · Apr 23, 2024
How to Prepare a Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need
Keeping an eye on changes in trends and data is one of the most effective ways to ensure the ship stays on its charted course. ...
by Belynda Cianci · Mar 17, 2023
The 13 Product Marketing KPIs That Every Team Should Be Tracking
Signups and user behavior are everything to a product team, right? With product analytics tools like Mixpanel, Amplitude, Pendo, and marketing automation tools like HubSpot, ...
by Elise Dopson · Dec 16, 2021
7 Essential Metrics to Include in Every Weekly Marketing Report
Many departments and organizations choose to keep a careful eye on marketing functions and goals through weekly reporting on one or more business metrics. Doing ...
by Belynda Cianci · Jul 25, 2024
26 Tips for Properly Setting Up Google Analytics On Your Website
Do you know many visitors are coming to your website? What percentage of visitors stay on your site for more than 2 minutes? How many ...
by Jessica Malnik · Jan 9, 2022
What to Include in Your Daily Marketing Report: A 16-Point Checklist
A daily marketing activity report allows your entire team to stay updated on campaign performance. According to a recent study conducted by Databox, about 12% ...
by Elise Dopson · May 2, 2024
The 88 Books Every Marketer Should Read, According to 159 Marketing Pros
Experienced marketers know that marketing (and digital marketing in particular) is constantly evolving. It isn’t a field you spend 4 years studying in college and ...
by Kiera Abbamonte · Apr 24, 2024
The 13 Most Useful Google Search Console Tools, According to 50+ SEOs
We already know that marketers say that Google Search Console is one of the best free SEO tools. It has tons of metrics and insights ...
by Elise Dopson · Apr 17, 2023
30 Expert Google Analytics Tips for Beginners
You can’t manage what you don’t measure. When it comes to an understanding of what’s happening on your website, Google Analytics is a free, robust ...
by Jessica Malnik · Aug 17, 2023
The Best Email Newsletter Examples by Brand, Category, & Industry
Need a breather or a little inspiration? It may be as close as your email inbox. As marketers and creatives, connecting with other sources of ...
by Belynda Cianci · Jun 5, 2025
18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From
Content marketing costs up to 41% less per lead than paid search; it’s no wonder why so many of us are relying on it as ...
by Elise Dopson · May 17, 2024