Marketing

Approaches, tactics and advice for marketers

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12 Marketing KPIs You Should Share With Your Manager
Marketing

12 Marketing KPIs You Should Share With Your Manager

No one is excited to read a 20-page marketing report once a week. Yet, this kitchen sink approach is still what so many marketers rely ...

Author's avatar by Jessica Malnik | Mar 16, 2023
SEO for a New Website: Here’s Everything You Need to Know to Start Ranking
Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

If you wait until SEO is finished to launch your new website, you’ll be waiting forever. SEO is never finished. So a better question to ...

Author's avatar by Jessica Greene | Nov 13, 2023
16 Ways for Creating a Marketing Budget (and How to Spend It)
Marketing

16 Ways for Creating a Marketing Budget (and How to Spend It)

There’s no such thing as a perfect marketing budget. The right allocation of resources hinges heavily on your business, your customers, and more. If you’re ...

Author's avatar by Kiera Abbamonte | Jan 20, 2023
Are Your Website Conversion Rates Dropping? Try These 20 Tips
Marketing

Are Your Website Conversion Rates Dropping? Try These 20 Tips

Your website’s conversion rates went down. Now what? No matter what you measure as your site’s conversions, it can sting when you see your hard-earned ...

Author's avatar by Melissa King | Jul 7, 2022
Dozens of Marketers Share How to Get More Views on YouTube
Marketing

Dozens of Marketers Share How to Get More Views on YouTube

Video in business has seen quite the evolution over the last decade. Today, anyone can record a good video with their smartphone, throw in some ...

Author's avatar by Dann Albright | Mar 13, 2023
6 Ways to Maximize Your Facebook Ad Reach (& Why Yours Might Be Low)
Marketing

6 Ways to Maximize Your Facebook Ad Reach (& Why Yours Might Be Low)

We’ve established that organic reach on Facebook is nearly dead. Although some clever marketers have found ways to engage prospects on Facebook via organic channels, ...

Author's avatar by Dann Albright | Mar 28, 2023
Evaluating Organic Search Performance
Insider Insights

Evaluating Organic Search Performance

Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, a product marketer here at Databox. Today we’re going to focus on organic search, ...

Author's avatar by Tamara Omerovic | Dec 20, 2023
12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance
Google Analytics

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Direct, referral, social, and organic: They’re the four traffic sources Google Analytics shows by default. The only problem? You can’t dive much deeper than that ...

Author's avatar by Elise Dopson | Jun 10, 2024
10 Marketing KPIs You Should Share with Your Team
Marketing

10 Marketing KPIs You Should Share with Your Team

Sharing the right marketing KPIs keeps you team motivated and productive. The numbers show how well their efforts are driving results and by how much ...

Author's avatar by Masooma Memon | Dec 20, 2023
Blog SEO: 47 Expert Tips for Optimizing Blog Posts for SEO
Marketing

Blog SEO: 47 Expert Tips for Optimizing Blog Posts for SEO

We have been asked numerous times to share how we optimize blog posts for SEO and get better search rankings, so here we are. Not ...

Author's avatar by Tamara Omerovic | Apr 23, 2024
Social Media and SEO: How They Work Together to Boost Your Visibility
Marketing

Social Media and SEO: How They Work Together to Boost Your Visibility

Do social media signals have a direct impact on search rankings? The truth: it doesn’t really matter. The reality is that social media plays a ...

Author's avatar by Jessica Greene | Oct 20, 2022
The Best Video Tools and Gear for Marketers
Marketing

The Best Video Tools and Gear for Marketers

Did you know that 91% of marketers who rely on video are 100% satisfied with the ROI of their social media video marketing campaigns? It’s ...

Author's avatar by Elise Dopson | Mar 7, 2022
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