Marketing

Approaches, tactics and advice for marketers

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15 Expert Tips for Maximizing Your Facebook Ad Conversions
Facebook Ads

15 Expert Tips for Maximizing Your Facebook Ad Conversions

According to 2019 data from Wordstream, Facebook ads have an average conversion rate of 9.11% across industries. But, no matter whether you consider your conversion ...

Author's avatar by Melissa King | Mar 29, 2023
20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics
Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Are you one of the 69% of companies who use an editorial calendar for their blog content? It’s a great way to store ideas, plan ...

Author's avatar by Elise Dopson | Dec 6, 2021
5 Alternative Search Engines to Google You Should Optimize Your Website for
Marketing

5 Alternative Search Engines to Google You Should Optimize Your Website for

Remember Ask Jeeves, Dogpile, and Yahoo? These were just a handful of the OG search engines that everyone relied on back in the 1990s and ...

Author's avatar by Jessica Malnik | Apr 19, 2023
Why Are New Contact Conversion Rates Dropping?
Insider Insights

Why Are New Contact Conversion Rates Dropping?

Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, a product marketer here at Databox. Today we’re going to show you how to ...

Author's avatar by Tamara Omerovic | Dec 20, 2023
How to Create SEO-Friendly URLs: 11 Expert Tips
Marketing

How to Create SEO-Friendly URLs: 11 Expert Tips

If you’ve been knocking together a random URL, think again. Because your web address can improve your ranking, consider creating SEO-friendly URLs. The key to ...

Author's avatar by Masooma Memon | May 8, 2023
How Sweet Fish Media Reduced Revenue Churn Rate by 12% in 12 Months
Marketing

How Sweet Fish Media Reduced Revenue Churn Rate by 12% in 12 Months

A recent episode of the Metrics & Chill podcast saw John Bonini chat with Logan Lyles, VP of Customer Experience at Sweet Fish Media. Logan ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
16 Ways to Increase Your Average Video Engagement
Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 ...

Author's avatar by Jessica Greene | Jul 11, 2024
5 Email Signature Examples for Increasing Engagement with Prospects
Marketing

5 Email Signature Examples for Increasing Engagement with Prospects

Did you know there were 306 billion emails sent and received every day in 2020?  Email remains the primary way that companies communicate internally and ...

Author's avatar by Jessica Malnik | Jan 30, 2024
25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic
Marketing

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

Earlier this year, we updated 24 old blog posts. The result? A 75% increase in website traffic. Imagine the impact you’d experience by almost doubling ...

Author's avatar by Elise Dopson | Apr 17, 2024
Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?
Marketing

Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?

Facebook ad bidding is an art. It’s easy to pick up, but it takes skill and know-how to master. Whether you’re new to running Facebook ...

Author's avatar by Melissa King | May 29, 2024
How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)
Marketing

How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)

CPC and lead acquisition costs are going up every day, at the same time budgets are getting leaner all around. If you’re watching every dollar ...

Author's avatar by Belynda Cianci | Mar 28, 2023
Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?
Facebook Ads

Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?

The perfect CTA button on your Facebook ad can make the difference between driving home significant results and ending up with zero response. Why? Because ...

Author's avatar by Masooma Memon | Apr 23, 2024
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