Marketing

Approaches, tactics and advice for marketers

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Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs
Marketing

Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs

Cultivating your brand through good marketing is an important part of building longevity and loyalty for your product or service. But good service and solid ...

Author's avatar by Belynda Cianci | Aug 2, 2024
Google Analytics 4 vs. Universal Analytics: 4 Main Differences
Google Analytics

Google Analytics 4 vs. Universal Analytics: 4 Main Differences

By now, you have probably heard that Google Analytics is not just a simple upgrade to Universal Analytics, but almost an entirely new product. But ...

Author's avatar by Masooma Memon | Nov 3, 2022
24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales
Marketing

24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Over 353 million people use Twitter each month. That’s a huge volume of people who can be exposed to your business. …Yet with 500 million ...

Author's avatar by Elise Dopson | Mar 21, 2023
How to Create a Content Development Framework for High-Performing Teams
Marketing

How to Create a Content Development Framework for High-Performing Teams

Did you know more than 7.5 million blog posts are published every single day? You see your competitors join the party and publish content assets ...

Author's avatar by Obaid Khan Durrani | Nov 3, 2022
Dynamic Search Ads Guide: What Are They and When Should You Use Them?
Marketing

Dynamic Search Ads Guide: What Are They and When Should You Use Them?

Google Ads Top of Funnel Dashboard

Author's avatar by Masooma Memon | Dec 22, 2021
18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines
Marketing

18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines

SEO is pretty straightforward when it comes to blogging. But, when it comes to ecommerce and optimizing your online store for search? That’s a whole ...

Author's avatar by Elise Dopson | Jul 2, 2024
18 Proven B2B Instagram Marketing Strategies
Marketing

18 Proven B2B Instagram Marketing Strategies

When it comes to social media, the conventional wisdom is that different platforms work better for different types of brands. Some say that Instagram is ...

Author's avatar by Tamara Omerovic | May 11, 2022
20 Ways to Improve The Average Time on Page for Your Blog Posts
Marketing

20 Ways to Improve The Average Time on Page for Your Blog Posts

Most blog posts are designed around a question-and-answer exchange–so it’s common for readers to click through from search results, find the info they came for, ...

Author's avatar by Kiera Abbamonte | Dec 7, 2022
Bounce Rate by Blog Post: How to Track it & What You’ll Learn from the Analysis
Insider Insights

Bounce Rate by Blog Post: How to Track it & What You’ll Learn from the Analysis

Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, product marketer at Databox. Today, we’re going to talk about Bounce Rate by Blog ...

Author's avatar by Tamara Omerovic | Dec 20, 2023
Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)
Marketing

Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)

The perfect blog doesn’t happen by accident. It takes time, energy, and let’s be honest — money, to get it up and running how you’ve ...

Author's avatar by Mara Calvello | May 16, 2022
How Seventh Sense Improved their Active Audience Rate by 17 Percent
Marketing

How Seventh Sense Improved their Active Audience Rate by 17 Percent

A recent episode of the Metrics & Chill podcast saw John Bonini chat with Mike Donnelly, founder and CEO at Seventh Sense. Mike shared how ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions
Marketing

Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions

A picture is worth a thousand words, or is it?  It is easy to overlook your caption. You spend all your time obsessing over grabbing ...

Author's avatar by Jessica Malnik | Jan 12, 2022
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