Marketing
Approaches, tactics and advice for marketers
New Integration: Track & Visualize Campaign Performance with Twitter Ads
Hi there, Twitter advertisers ? Today, we’re excited to announce our new integration with Twitter Ads, allowing you to track and visualize ad metrics on ...
by Tamara Omerovic · Apr 22, 2022
The 31 Irrefutable Laws for Creating an SEO-Friendly Website That Ranks in Search
Google receives over 74,000 searches per second, at any given time of the day. Those people are bound to be your ideal customers. You can’t ...
by Elise Dopson · Feb 3, 2023
Use These 10 Proven Tactics to Improve Your Video Conversion Rates
We’ve all seen the statistics that say video conversion rates outperform other marketing content, growing company revenue faster and generating more leads. But what if ...
by Jessica Greene · Aug 2, 2024
SEO for Beginners: How to Improve Your Search Rankings from 103 SEOs
Search engine optimization (SEO) can be overwhelming for beginners, but it doesn’t have to be. When you’re just getting started with SEO, it’s tempting to ...
by Jessica Greene · Feb 3, 2023
5 Reasons Why Reporting Meetings are Awful (& What to Do Instead)
It’s the end of the month. You’ve just spent the last 30 or so days heads down on the work, executing projects, putting out fires, ...
by Tamara Omerovic · Dec 18, 2023
26 Different Ways for Writing Search Ad Copy That Gets Clicks
Search ads can launch your business to the top of search results, but if your ad doesn’t inspire clicks and conversions, that page-one placement quickly ...
by Jessica Greene · Jul 7, 2024
The Best Facebook Ad Content for Driving Awareness & Sales
Did you know that 93% of marketers use Facebook advertising regularly? That equates to around 3 million businesses around the world plowing cash into the social media ...
by Elise Dopson · May 11, 2022
How to Use Google Keyword Planner to Research & Target the Right Keywords (According to 30 Marketers)
Nearly three-fourths of marketers always use Google Keyword Planner before launching a Google Ads campaign. Most of the respondents to our latest survey reported that ...
by Jessica Greene · Dec 22, 2021
The 38 Best Content Marketing Tools
There are a lot of content marketing tools to choose from, but which are the best? Which content marketing tools make your job easier with ...
by Jessica Greene · Apr 20, 2023
How to Write Facebook Ads That Convert: 21 Expert Tips & Examples
Organic reach on Facebook may be on life support, but Facebook ads are still a great way to drive traffic and generate conversions. In some ...
by Jessica Greene · May 11, 2022
Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)
How do you start a conversation? This is likely not something you consciously think about throughout your daily interactions. Conversations just happen, right? Well, sorta. ...
by Elise Dopson · Jan 31, 2022
New Integration: Visualize Your Marketing & Sales Performance with SharpSpring
Hi there, SharpSpring customers ?? Today, we’re excited to announce our new integration with SharpSpring, allowing you to track and visualize leads, opportunities, opportunities won, ...
by Tamara Omerovic · Apr 22, 2022
Are website forms dying? Are chatbots a better experience? Should you still be gating your premium content?
Something always has to die, right? With inbound marketing, it was paid ads, cold calling, trade shows, etc. With conversational marketing, it’s gated content and ...
by Tamara Omerovic · Feb 21, 2019
How to Run Effective A/B Tests According to 28 Marketing Experts
With A/B testing, sometimes small changes can yield big returns. Want proof? Split tests helped one company boost conversion rates by 550%. You don’t need ...
by Elise Dopson · Dec 15, 2022
27 Marketers Share Proven Ways for Improving the Conversion Rates of Your Website Forms
Despite what you’ve heard, website forms still work. Sure, website chat offers a better alternative for brands to engage in real time, and in many ...
by Jessica Greene · Jan 7, 2022
Blogging vs. Video: When Does Each Format Work Best?
It’s time to create a new piece of content. Should you write a blog post, or should you produce a video? If you’re trying to ...
by Jessica Greene · May 4, 2024
How to Increase Organic Traffic With an SEO Audit
SEO, at its heart, is all about helping searchers complete their tasks by providing them with relevant, high-quality, useful content. In order to be useful, ...
by Sean Henri · Feb 6, 2019
How to Get More People In Your Company Creating Content (According to 52 Marketers)
If you wish that more people in your company could—or would—help you create content, you’re not alone. In fact, 87% of the marketers who responded ...
by Jessica Greene · Dec 10, 2021
Lessons From One of the World’s Best Content Marketers
When it comes to voices in the content marketing space, there are few who both understand and respect the craft like Jimmy Daly does. Often, ...
by Tamara Omerovic · Jan 29, 2019
2 Years of Sales Lessons at a Company Obsessed with Eliminating the Need for Salespeople
On this episode of Ground Up, I interviewed Brian Moseley, Databox’s Director of Sales, about how Databox’s product, marketing, sales and services team have gradually ...
by Peter Caputa IV · Jan 23, 2019
What’s the Best Way to Promote New Content? 41 Marketers Share What Works for Them
Despite all of the talk last year about declining organic reach among social channels, marketers still believe social media is the most effective channel for ...
by Jessica Greene · Mar 13, 2023