Marketing
Approaches, tactics and advice for marketers
26 Marketers on the Things That Work for Reducing Cart Abandonment
31% of digital marketers say that shoppers abandon their cart due to friction in the checkout process. Another 27% say that shoppers abandon due to ...
by Dann Albright · Oct 20, 2023
The Most-Popular MailChimp Email Marketing KPIs
Email is a vital part of nearly every marketer’s strategy. Fifty-nine percent of respondents to the just-released 2018 edition of Campaign Monitor’s Email Marketing Industry ...
by Laura MacPherson · Jun 5, 2025
6 Often-Overlooked Email Marketing KPIs You Should Be Tracking
Opens and clicks are essential metrics, but they’re not enough to give you the full picture of how your email marketing is performing. Other important ...
by Laura MacPherson · May 17, 2022
How 16 Marketers Set and Hit SMART Goals
Most marketing teams have goals. But are your goals specific, measurable, assignable, realistic, and time-bound? And if they are, how do you go about meeting ...
by Dann Albright · May 6, 2023
How to Create a Facebook Lookalike Audience & Expand Your Reach
Facebook’s massive user base and precise ad targeting options make it an attractive platform for marketers. We recently covered four ways to use Facebook’s ad ...
by Laura MacPherson · Jun 3, 2025
5 Ways to Use LinkedIn Ads to Generate Highly Targeted Leads
79% of B2B Marketers say LinkedIn is an effective source for generating leads (source). However, compared to Facebook and Google, my opinion is that LinkedIn ...
by Kylie Chown · Jul 11, 2024
Proven Strategies for Improving Your Email Click-Through Rate
While email marketers spend a lot of time optimizing delivery and open rates, they do so with the ultimate goal of getting clicks. But besides ...
by Dann Albright · May 17, 2022
How Experts Measure Website Redesign Success
A website redesign is a significant undertaking that usually takes a lot of time and effort and involves several groups of stakeholders. By the time ...
by Dann Albright · Jun 15, 2024
6 Strategies Marketers Use to Write High-Converting Email Copy
Nathanial Hawthorne, the famed 19th-century American novelist, once said, “easy reading is damned hard writing.” The same can be said for writing email copy that ...
by Dann Albright · Jun 3, 2025
Forms vs. Website Chat–Which One Generates More Leads?
No leads, no sales. You know this. And it’s why you work to drive traffic to your website — to identify and compel visitors who ...
by Eddie Shleyner · Jun 3, 2025
Facebook Ad Targeting: The 4 Essentials for Finding Your Audience
When it comes to targeting a specific audience and/or market, there are few (if any) platforms more powerful than Facebook. Facebook offers serious potential for ...
by Laura MacPherson · Jun 3, 2025
How To Use Twitter As a Powerful Social Prospecting Tool
Do you know how to do cold outreach via Twitter and actually get responses? If you’ve run a link building campaign, then you probably know ...
by Jonathan Nunez · Jul 24, 2018
Manual Link Building Techniques That Grow & Sustain Organic Traffic
Link building is one of the most important elements of an effective search engine optimization (SEO) strategy. Beyond the ranking benefits, it’s a valuable strategy ...
by Jayson DeMers · Jan 6, 2022
![How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]](https://cdnwebsite.databox.com/wp-content/uploads/2018/07/16115323/SethFendleyBg-640x384.jpg)
How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]
For many agencies, long-term clients are a true treasure. This is even more true for digital agencies. As the digital landscape shifts and organizations have ...
by Seth Fendley · May 17, 2022
How to Leverage the Right Data to Increase Website Traffic & Conversions
When it comes to creating new content, marketers often struggle to see the big picture. They’re either thinking about the top of the funnel: “How ...
by Remington Begg · Jul 19, 2018
10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies
It’s an obvious fact: if your subject line doesn’t capture people’s interest, your email won’t get read. If you’re responsible for writing subject lines, you’re ...
by Laura MacPherson · May 12, 2023
The 7 Pillars for Implementing A Successful Influencer Marketing Strategy
In 2018, one of the hottest topics in the social space has been the continued rise of influencer marketing and its positive impact on audience rapport ...
by Katherine Chalhoub · May 2, 2024
How to Grow Your Organic Traffic: Dozens of Marketers On What Works
Organic traffic is hugely valuable, and marketers know it. Growing your organic traffic, however, is a bit more nebulous. Everyone wants to get more visitors ...
by Dann Albright · Jun 3, 2025
18 Expert Tips for Running Your First Influencer Marketing Campaign
Last year at the INBOUND conference, I met a talented digital marketer named “Marie.” Marie had both sales and digital marketing experience (rare!), and she ...
by Tamara Omerovic · Jan 18, 2022
How to Use Trello as a Free Growth Tool
At EmailMeForm, we couldn’t imagine functioning as a remote team without Trello. From project releases to social media planning and beyond, we use Trello to ...
by Aiza Coronado · Jul 11, 2024
How to Build Marketing Dashboards Using Your Key Business Metrics
In my first job as a marketer, I got the opportunity to work with a SaaS-based company. Most of the management and marketing team members were ...
by Abhay Kumar · Sep 29, 2022