Marketing
Approaches, tactics and advice for marketers
Latest Posts
Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency
Is the thought of Instagram ads cost holding you back from reaching out to an audience of 83 million youngsters? That’s right, the visual-first platform ...
LinkedIn Video Ads: Best Practices & Ad Specs
Did you know that there are 740 million active users on LinkedIn? 49% of Internet users who make more than $75,000 USD use the site. ...
Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success
What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...
9 Ways to Increase Your Branded Search Traffic for High-Quality Leads
When it comes to directing visitors to your website, search optimization is key. Organic search traffic offers about 20 times as many click opportunities as ...
12 Best Tools Marketers Use for Market Research
Market research tools are a dime a dozen. While this is exciting news, it’s also confusing since the variety of options can leave you wondering ...
Social Conversions: How to Generate Leads from Social Media
Social conversions can be hugely beneficial to your business — after all, if you can convert customers distracted by the latest gossip on a social ...
18 Ways to Optimize Content for Search Intent
Search intent has taken a central place in SEO as search engines have increased their algorithmic sophistication. The days of rising in the ranks by ...
Why Should I Hire a Marketing Agency?
Want to hire a marketing agency? If you’re nodding yes, I’m sure you have a million questions buzzing around in your head at the speed ...
Content Ideation: Best Practices and Tools for Content Marketing Success
Coming up with new content ideas shouldn’t feel like throwing spaghetti at the wall and seeing what sticks. That’s what a lot of marketers do today ...
6 Proven Ways to Optimize for SERP Features
If you’ve ever Googled something and got your answer right at the top in a featured answer box or read more on the topic – ...
20 Ways to Conduct a Meaningful PPC Audit
The perfect ad campaign doesn’t exist. It doesn’t? How can you really know for sure how your ad is performing? You can’t! Well, at least ...
9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting
In a study of 6,700 consumers and business buyers, Salesforce discovered that 70% of customers believe that companies should understand how they use products and ...
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Modern BI for teams that needs answers now
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