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The 11 Best Ecommerce Payment Processing Tools
Marketing

The 11 Best Ecommerce Payment Processing Tools

How do you accept payments online? e After you decide on what products you are going to sell, this is the next question you will ask ...

Author's avatar by Jessica Malnik | Dec 6, 2022
What is Keyword Cannibalization and How Do You Fix It?
Marketing

What is Keyword Cannibalization and How Do You Fix It?

Let’s start with a confession: I’ve heard of keyword cannibalization plenty of times. Each time, I paused and wondered what a weird term. It’s like ...

Author's avatar by Masooma Memon | Feb 3, 2023
Small Business Video: 16  Tips for Creating Great Video On a Budget
Marketing

Small Business Video: 16 Tips for Creating Great Video On a Budget

Most small business owners are fully aware of the effect a well-made marketing video could have on their bottom line. Video is one of the ...

Author's avatar by Mariana Santiago | May 3, 2022
Improve Your Facebook Ad Quality Ranking with These 7 Tips
Facebook Ads

Improve Your Facebook Ad Quality Ranking with These 7 Tips

Running a Facebook ad is one thing, but ensuring it has an above-average quality ranking is another. The latter can do the former, but it’s ...

Author's avatar by Mara Calvello | Mar 29, 2023
Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast
Marketing

Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast

If you’re looking for the best podcast platform for your business, you’re not alone. With podcasting skyrocketing in popularity in the past decades, plenty of ...

Author's avatar by Melissa King | Dec 13, 2022
Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads
Marketing

Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads

Paid ads are one of the few levers where you can drive traffic in a short time frame. This means some marketers treat paid ad ...

Author's avatar by Jessica Malnik | Jun 2
Categories vs. Tags – SEO Best Practices for Sorting your Content
Marketing

Categories vs. Tags – SEO Best Practices for Sorting your Content

Whether it’s the clothes in your cupboard or posts on your WordPress blog, sorting out things is important. When it comes to WordPress posting, categories ...

Author's avatar by Masooma Memon | May 23, 2023
10 Ways to Use Your Blogs and Podcasts Together
Marketing

10 Ways to Use Your Blogs and Podcasts Together

Consider this: about 409 million people view 20 billion pages every month. And, 51% of the US population – over half of the population that ...

Author's avatar by Masooma Memon | Feb 22, 2024
Keyword Difficulty Explained: What It Is and How It Impacts SEO
Marketing

Keyword Difficulty Explained: What It Is and How It Impacts SEO

When it comes to writing content that ranks, there’s a lot to consider. You probably take the time to plan out its specific URL, create ...

Author's avatar by Mara Calvello | Jan 6, 2022
9 Ways to Improve Audience Retention on YouTube
Marketing

9 Ways to Improve Audience Retention on YouTube

“Audience retention” – the phrase reminds one of a sailing term, perhaps something to do with a leaky boat. However, audience retention is actually a ...

Author's avatar by Mariana Santiago | Apr 14, 2023
How to Calculate & Optimize Average Revenue Per User (ARPU)
Marketing

How to Calculate & Optimize Average Revenue Per User (ARPU)

So you’ve got a bunch of paying customers that you love, but you’ve been tinkering with the idea of increasing your average revenue per user ...

Author's avatar by Masooma Memon | Jan 14, 2022
How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits
Marketing

How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits

After getting your blog off the ground, here comes the next and even bigger challenge, and that’s learning how to grow a blog. Although there is ...

Author's avatar by Masooma Memon | Dec 6, 2021
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