Marketing
Approaches, tactics and advice for marketers
7 Reasons to Take This Sales & Marketing Alignment Survey from We Are Marketing
Two days ago, I received a survey from my friends at two marketing agencies, MPull and We Are Marketing. It was on one of my favorite topics: ...
by Peter Caputa IV · Jun 23, 2017
How To Discover Your Product’s Most Compelling Value Proposition Within 72 Hours
You have just 10 seconds to communicate your product’s value to the typical first-time website visitor, according to the Nielsen Norman Group. Therefore, you need ...
by Tamara Omerovic · Jun 5, 2025
10 Agile Marketing Leaders Quadrupled Their Productivity With These Exact Steps
Converting your team to Agile can be a massive undertaking with plenty of internal skepticism. Sure, every member of the marketing team may be over-worked, ...
by Tamara Omerovic · Jun 5, 2025
You May Be Measuring the Wrong Marketing KPIs
In order to build a great marketing department, it’s not enough to just generate great ideas. You need to measure the success of your ideas and then ...
by Stephanie Roulic · May 18, 2022
90 Marketing Leaders Reveal What They Really Want From an Agency Partner
75% of client-side marketers and agency leaders believe that being a “digital” agency will be irrelevant within the next 5 years. Digital marketing is more ...
by Tamara Omerovic · Jul 7, 2024
How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress
I joined Databox to run content marketing about 6 weeks ago. That quickly added complexity to our blogging process. Being the one-man marketing team, I need ...
by Tamara Omerovic · May 16, 2017
The Unsurprising Result of Focusing on Quantity over Quality in Your Blogging
I heard a consistent trend after talking to 10 agency leaders at Hubspot’s Partner Day: Measure Results, not Output. When non-marketers do not understand digital ...
by Tamara Omerovic · Jun 2, 2025
Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think
Everybody knows the four-step process for driving sales through social media… Step 1: Post mind-blowing content. Step 2: Potential buyers will be curious enough about your ...
by Tamara Omerovic · Jan 11, 2022
The Secret Formula to a Metric-Busting Blog Article
What does it take to make someone or something “successful?” A lot of times in marketing, we confuse success with popularity, and everyone has different ...
by Ramona Sukhraj · Apr 14, 2017
![Hard-Earned Facebook Ad ROI Secrets Revealed [Hacks, Process, Checklist, Dashboards, Metrics]](https://cdnwebsite.databox.com/wp-content/uploads/2017/04/12174207/FacebookAdsYello-640x320.jpg)
Hard-Earned Facebook Ad ROI Secrets Revealed [Hacks, Process, Checklist, Dashboards, Metrics]
Facebook is the best thing to happen to online marketing since well, Google. And I’m not the only one who thinks so. Facebook generated $8.81 ...
by Brendon Macdonald · Mar 29, 2023
6 Companies Getting Amazing ROI from Their Unique Email Marketing Strategies
Predictable email marketing strategies aren’t working anymore. Too many companies are simply sending out a newsletter with blog summaries and product updates. Buyers are tuning ...
by Tamara Omerovic · Jan 12, 2022
12 Confusing Google Analytics Terms That Marketers Need to Know
Before you can leverage the extensive measurement capabilities within Google Analytics, you need to understand its complicated vocabulary. Experts have estimated that Google Analytics is ...
by Tamara Omerovic · Nov 26, 2021
A Beginner’s Guide to Historical Blog Post Optimization
Marketers constantly feel pressure to create something new. We feel like we always need to produce something new to feed the email list, the social ...
by Peter Caputa IV · Apr 6, 2017
How Content Curation Can Help You Quickly Build A Big, Loyal Email List
Every company wants to quickly build a large email list full of subscribers who will open emails, follow the links to offers and buy right ...
by Tamara Omerovic · Jan 12, 2022
The Most Popular Marketing Offers from 10 High-Performing Agencies
The average landing page conversion rate hovers around 2%. Have you ever built a landing page that has converted visitors to leads at over 50%? ...
by Peter Caputa IV · Sep 2
How HubSpot Customers Can Adjust Marketing Plans in Real Time to Beat Sales Targets
The only reason to invest in HubSpot, or online marketing in general, is to generate more revenue. But, because HubSpot is such a broad platform ...
by Peter Caputa IV · Dec 13, 2021
The Human Brain Can’t Decode Your Marketing KPI Spreadsheet
Scenario: It’s the first Monday of the month, and you are presenting last month’s marketing results to your client. You feel pretty good about your ...
by Tamara Omerovic · Apr 9, 2024
6 Simple Steps for Turning Facebook Fans into Customers
Without question, Facebook is the big fish in the social media world with 1.86B users as of December 2016. That’s more than 25% of the ...
by Peter Caputa IV · May 11, 2022
How to Achieve Your Dreams <br /> Using Data And Your Gut
I like to think of myself as a strategic thinker and visionary. Ego-checking voices in my head tell me I shouldn’t say that because it ...
by Peter Caputa IV · Mar 15, 2017
Are Your Mobile Website Visitors Finding What They Want?
As of this year, more website pages are viewed on mobile than desktop. To maintain or grow traffic, leads and/or sales from online marketing, serving ...
by Peter Caputa IV · Oct 27, 2021
5 Marketing Agency Reporting Mistakes that Sabotage Client Relationships
In order to secure, retain and grow client relationships, marketing agencies need to build a repeatable process for reporting results. Very few agencies would argue ...
by Peter Caputa IV · May 17, 2022