Marketing

Approaches, tactics and advice for marketers

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How to Learn SEO: Free Resources to Start with
Marketing

How to Learn SEO: Free Resources to Start with

Scratching your head when it comes to the best way to learn SEO and whether you can learn SEO online? Two things: you can learn ...

Author's avatar by Masooma Memon | Dec 8, 2021
13 Ways to Convert More Blog Traffic to Customers
Marketing

13 Ways to Convert More Blog Traffic to Customers

When it comes to running a company blog, traffic is only one part of the equation. The other part is conversions.  Most content marketers are ...

Author's avatar by Jessica Malnik | Feb 13, 2023
How to Grow a Digital Marketing Agency: 20 Tried and True Strategies From Marketing Experts
Marketing

How to Grow a Digital Marketing Agency: 20 Tried and True Strategies From Marketing Experts

In the world of digital marketing, growing an agency takes hard work. More than half of digital marketing agencies have 10 or fewer staff members, ...

Author's avatar by Melissa King | Jul 6, 2022
Facebook A/B Testing Tips: 12 Tips for Improving Your Tests
Marketing

Facebook A/B Testing Tips: 12 Tips for Improving Your Tests

Running the perfect Facebook ad is harder than it sounds. There are so many elements to consider that it can be hard to determine whether ...

Author's avatar by Mara Calvello | Mar 29, 2023
18 Best Social Media Plugins for WordPress
Marketing

18 Best Social Media Plugins for WordPress

Did you know there are more than 3,000 social media plugins available in the WordPress Plugins Library? And, some of these plugins have been downloaded ...

Author's avatar by Jessica Malnik | Dec 17, 2021
16 Best SEO Extensions for Google Chrome to Boost Website Rankings
Marketing

16 Best SEO Extensions for Google Chrome to Boost Website Rankings

Truth be told: there are tons of SEO Chrome extensions out there. But if you were to sit and sift through these extensions to get ...

Author's avatar by Masooma Memon | Jul 11, 2024
How to Use Google Search Operators to Inform Your Content Strategy
Marketing

How to Use Google Search Operators to Inform Your Content Strategy

Did you know that Google processes more than 40,000 searches every second? Chances are, if you work in content marketing, you have probably done a ...

Author's avatar by Jessica Malnik | Jan 6, 2022
How WalkerBots Content Studios Cuts Time to Conversion In Half By Increasing Return Visitor Rate
Marketing

How WalkerBots Content Studios Cuts Time to Conversion In Half By Increasing Return Visitor Rate

Tommy Walker, founder of WalkerBots Content Studios, talked with John Bonini on an episode of the Metrics and Chill podcast. Tommy talked about how they ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024
What is Link Bait & 6 Ways to Do It Right (with Examples)
Marketing

What is Link Bait & 6 Ways to Do It Right (with Examples)

Link bait is what it sounds: a bait that attract links. It works two ways: gets you links (and, with it, better SEO) and offers ...

Author's avatar by Masooma Memon | Apr 10
Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency
Marketing

Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency

Is the thought of Instagram ads cost holding you back from reaching out to an audience of 83 million youngsters? That’s right, the visual-first platform ...

Author's avatar by Masooma Memon | May 11, 2022
LinkedIn Video Ads: Best Practices & Ad Specs
Marketing

LinkedIn Video Ads: Best Practices & Ad Specs

Did you know that there are 740 million active users on LinkedIn?  49% of Internet users who make more than $75,000 USD use the site.  ...

Author's avatar by Jessica Malnik | May 8, 2023
Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success
KPIs & Metrics

Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success

What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...

Author's avatar by Jessica Greene | Dec 2, 2022
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