Marketing

Approaches, tactics and advice for marketers

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Creating Dashboards from Multiple Data Sources – a Marketing Superpower
Marketing

Creating Dashboards from Multiple Data Sources – a Marketing Superpower

Marketers are often forced to create performance dashboards from each app they use, then “staple” them together and try to make sense out of their ...

Author's avatar by Tamara Omerovic | Nov 30, 2022
10 Common KPI Mistakes Companies Make and How to Avoid Them
KPIs & Metrics

10 Common KPI Mistakes Companies Make and How to Avoid Them

Sometimes, it feels like you’ve been trying to make a cake without a recipe. Your ingredients are all over the place and you’re not sure ...

Author's avatar by Stefana Zaric | Nov 30, 2021
SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports
Marketing

SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports

There are over 200 factors that Google considers when ranking content on search result pages. That means there are plenty of ways to make your ...

Author's avatar by Stefana Zaric | May 19, 2022
How to Track Conversions with Google Analytics 4: 7 Best Practices
Google Analytics

How to Track Conversions with Google Analytics 4: 7 Best Practices

Measuring conversions in Google Analytics 4 (i.e. GA4) looks different than what you are used to with Universal Analytics. It is an entirely new product, ...

Author's avatar by Jessica Malnik | Jan 21, 2022
7 Examples of Great Testimonial Pages That Generate Sales
Marketing

7 Examples of Great Testimonial Pages That Generate Sales

Building or revising your testimonial page but not sure how to go about doing so? While there’s a lot of theory out there explaining the ...

Author's avatar by Masooma Memon | Jan 7, 2022
5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign
KPIs & Metrics

5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign

Worried if the marketing metrics you’ve been striving to grow have been vanity metrics all along? Admittedly, focusing too much on vanity numbers is a ...

Author's avatar by Masooma Memon | Feb 1, 2023
5 Proven Strategies to Get More Client Referrals for Your Agency
Marketing

5 Proven Strategies to Get More Client Referrals for Your Agency

News spreads fast online. And while there’s a popular belief that people are more likely to share a negative experience, especially if they received poor ...

Author's avatar by Stefana Zaric | Nov 6, 2023
How to Track Multiple Facebook Ad Campaigns
Facebook Ads

How to Track Multiple Facebook Ad Campaigns

Hello everyone. Welcome to another episode of Data Snacks. Today, we’re going to talk about tracking multiple Facebook Ad Campaigns in Databox. But, let’s first ...

Author's avatar by Tamara Omerovic | Dec 20, 2023
14 Click-Worthy Email Subject Lines for Sales Prospecting
Marketing

14 Click-Worthy Email Subject Lines for Sales Prospecting

19.84 percent — that’s the average email open rate across all industries as of June 2021. Now, if you’re tracking yours, you can compare it ...

Author's avatar by Stefana Zaric | Mar 29, 2022
What Is a Google Knowledge Panel and How to Get One?
Marketing

What Is a Google Knowledge Panel and How to Get One?

Admittedly, scoring a Google Knowledge Panel for your business is a bit more challenging than optimizing for other SERP features. The reason? You can’t create ...

Author's avatar by Masooma Memon | Dec 13, 2022
What Is a Good Audience Size For Facebook Ads?
Marketing

What Is a Good Audience Size For Facebook Ads?

Wondering what’s the ideal Facebook audience size for your ads? As much as you’d like, you can’t close your eye and pick a number. What’s ...

Author's avatar by Masooma Memon | Mar 21, 2023
Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021
Marketing

Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021

We asked over 60 Instagram marketing experts what the most common Instagram mistakes businesses make are. Here’s what they voted:

Author's avatar by Lily Ugbaja | Mar 4, 2022
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