Approaches, tactics and advice for marketers
Our benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At ...
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Digital Advertising Cost Benchmarks for B2B Companies Median ad campaign spend, broken down by channel (March ...
Are you making the most out of your Google Ads campaigns? Does your target audience find the ads relevant and are they going further down ...
With 900 million users as of 2023, LinkedIn has reached peak popularity among professionals. It provides incredible organic reach (at least to personal accounts) and ...
With 4 out of 5 of its 900 million members driving business decisions and an audience that has twice the buying power compared to an ...
In the ever-changing landscape of digital marketing, staying updated on Facebook ads industry benchmarks is crucial for businesses looking to gain a competitive edge. Facebook ...
Gaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve ...
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Facebook Ads Benchmarks for B2B (March 2023) Join this group to see how your company stacks ...
Your website is a thing of beauty. You’ve worked tirelessly to create long-form content, create a design that pops, and build a menu that makes ...
We often hear marketers tell us that Customer Acquisition Cost (CAC) is getting higher, along with the cost of running paid ads. At the same ...
Our benchmark data shows that it’s relatively inexpensive to run impression-focused ads on LinkedIn. We explore the topic, “should more companies try this? And can ...
For over a decade, Google Ads and Facebook Ads dominated online advertising. But, that monopoly weakened in 2022. The companies’ combined market share dipped down ...
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