Marketing
Approaches, tactics and advice for marketers
Top 5 Challenges of Analyzing Marketing Performance (How Agencies Solved Them)
Want to know what separates good marketing agencies from exceptional ones? It is how they analyze and communicate marketing performance. This is easier said than ...
by Jessica Malnik · May 22, 2023
Top 17 Essential Free Marketing Tools
Learn how free tools can help you achieve big marketing goals without stretching your budget. Have you ever spent hours struggling with design tools, manually ...
by Alexander B. Pavlinek · Dec 1, 2024
The 2022 State of Facebook Ads Performance
In today’s increasingly complex digital world, it can be difficult for marketers to get a clear picture of how their online advertising efforts truly impact ...
by Nevena Rudan · Aug 3, 2023
Marketing Audit Report: What Are They and How to Make One?
The marketing strategy in your business is what makes or breaks the success of your products and services. In fact, according to Databox’s state of ...
by Filip Stojanovic · Sep 7, 2023
From Rookie to Smart Cookie: How to Be a Better Marketer in 2022
Become a marketer, and you’ll never run out of work. Americans were projected to spend 250 billion USD on marketing in 2021 — and that’s ...
by Melissa King · Apr 17, 2023
13 Marketing Habits of Successful Small Business Owners
Want to up your marketing game? How about improving your marketing habits? As cliché as this sounds: marketing habits can either make or break a ...
by Masooma Memon · May 8, 2023
Best PPC Tools to Increase Your Ad Presence in 2022
Did you know that Google rolled out Google Ads (formerly known as Adwords) in October 2000, which was the first self-service ad platform? Back then, ...
by Jessica Malnik · Feb 21, 2022
How Can Small Business Owners Leverage Location-Based Marketing? 10 Tips and Examples
Ever googled ‘plant nurseries near me’ and got a list of highly specific recommendations? Or jumped on to your WordPress dashboard and noticed they typically ...
by Masooma Memon · Feb 18, 2022
8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME
Tons of marketers turn to Facebook Ads because of their unmatched reach. Facebook’s potential ad audience runs as high as 2.18 billion people. But, Facebook ...
by Melissa King · Jul 15, 2022
40 Digital Marketing Software Tools Top Agencies Recommend
Is your agency actively evaluating new digital marketing tools to improve performance, systems, and processes? Well, there are more than 8,000 marketing tools to consider. ...
by Tamara Omerovic · May 2, 2024
8 Insights You Can Gain from Analyzing Your Exit Pages
If you didn’t already know, there are a ton of insights you can learn from your Google Analytics’ exit pages. From identifying what interests your ...
by Masooma Memon · Dec 20, 2023
Competitive Benchmarking: What It is and How to Do It
Want to understand what your competitors are doing well and where there’s an opportunity for you to overtake them? You need competitive benchmarking. This involves ...
by Masooma Memon · Mar 3
Your Online Store Has High Traffic, but No Sales? 16 Potential Causes and Solutions
Is your online store stuck in a high traffic no sales situation? Chances are you’re driving poor-quality traffic to your store. Or, your site isn’t ...
by Masooma Memon · Jan 30, 2025
Causes of Sudden Spike in Direct Traffic in Google Analytics
Direct traffic is a catch-all in Google Analytics. It is not just people typing in your URL directly and heading to your website. It can ...
by Jessica Malnik · Feb 25
Biggest eCommerce Challenges in 2021
After many ecommerce brands saw record sales in 2020 amid the COVID-19 pandemic, many thought it would be more of the same in 2021. That ...
by Jessica Malnik · Nov 18, 2022
The Importance of Proper TAM Evaluation for B2B Startups
Would you rather be the big fish in a small pond or a small fish in a big pond? This analogy is one of the ...
by Jessica Malnik · May 12, 2022
Funnel Reports: How to Build, Utilize, and Interpret Them Effectively
To understand a business, you need good data. But just having data isn’t enough. You need to interpret it, find useful insights, and make sure ...
by Davor Štefanović · Nov 3, 2024
Search Engine Marketing Reporting: Everything You Need to Know
Does the mere thought of writing a Search Engine Marketing (SEM) report give you nightmares? If so, we’ve got good news! Like many people, you ...
by Djordje Cvijovic · Oct 5, 2022
How to Set a Marketing Budget for a Small Business: 20 Tips
Whether you are a brand new business or you’ve been around for two decades, the general process for setting a marketing budget looks similar. This process ...
by Jessica Malnik · Mar 16, 2023
Acquisition vs Retention Marketing: Which One is More Important for Your Business?
We’ve all heard the statistics about how it is cheaper to retain an existing customer than it is to acquire a new one. Anytime you ...
by Jessica Malnik · Jun 10, 2024
How to Write a Great Inbound Marketing Report? Tips and Best Practices
When it comes to growing a business through inbound marketing activities such as content marketing, blogging, SEO, and email marketing, reporting can basically be used ...
by Djordje Cvijovic · May 5, 2024