Building Trust By Answering Questions (w/ Marcus Sheridan)

Metrics & Chill Podcast May 17, 2023 1 minute read

Table of contents

    Peter Caputa

    Enjoy reading this blog post written by our experts or partners.

    If you want to see what Databox can do for you, click here.

    Marcus Sheridan (Partner at Impact, Author of They Ask, You Answer) gives an incredible breakdown of how B2B companies can create content that answers prospective customers’ objections, questions, and concerns, in order to build trust and increase sales.

    How They Move The Needle

    Marcus preaches a simple message. 70% of sales decisions (or more) are made before the prospect ever talks to a salesperson. The biggest way to effect those decisions is by creating content to address questions, concerns and objections your prospective customers have. And when you do that, you build trust, increase sales, and improve retention. 


    Article by
    Jeremiah Rizzo

    More from this author

    Get practical strategies that drive consistent growth

    Read some