You probably have a niche group of customers who love your product or service. Mary shares how to identify who they are, and how to attract more of them, to grow your business year over year. Summary If you have existing customers, then you probably have a niche subset of them who are your best customers. They retain the longest, churn the least, pay the most, and refer their friends. In this episode, Mary shares how you can drill down using qualitative and quantitative data to find out who they are, what pain they’re using your product or service to solve, and how you can attract more of them. Links Follow Mary Map My Customers