Marketing
Approaches, tactics and advice for marketers
6 Ways to Improve the Video Play Rate for Every Video You Create
If you feel your videos are underperforming, play rate should be the very first metric you look at. Video play rate measures your ratio of ...
by Jessica Greene · Dec 18, 2023
How to Measure & Improve Your Video Play Rate
With so many metrics to track on your videos, the most obvious one might be the play rate. Play rate measures how many people played ...
by Gabriel Marguglio · Jul 30, 2019
How to Get Higher Conversion Rates on Your Website with Chatbots
One of the most exciting things to happen for demand generation professionals in recent years is the advent of chatbots and conversational marketing. We’ve now ...
by Chris Handy · Jul 26, 2019
24 Overlooked Digital Advertising Channels That Can Drive Acquisition
When it comes to advertising online, the vast majority of marketers look to the same handful of digital ad channels. They’re popular because they work—but ...
by Kiera Abbamonte · Apr 22, 2024
Facebook Ads vs. Boosted Posts: What’s the Difference & Which is Better?
When it comes to advertising and reaching new audiences, Facebook offers 2 different ways to put money behind your social media efforts: boosted posts and ...
by Kiera Abbamonte · Mar 29, 2023
How to Use Internal Links to Boost SEO and the User Experience
Developing an internal linking strategy is one of the simplest ways to increase your rankings and improve your user experience. Like backlinks, internal links—links from ...
by Jessica Greene · Dec 14, 2022
SEO vs. PPC: Which Channel Generates More Sales?
If you’re looking to increase your sales—and aiming to do so through search—you have two options: SEO and PPC. SEO best practices can get your ...
by Jessica Greene · Dec 13, 2022
8 Proven Strategies for Converting Free Trial Users to Paying Customers
If your business offers a freemium product or a time-boxed free trial, you have one goal: converting those trial users to paid customers. Of course, ...
by Jessica Greene · Nov 12, 2021
29 SEO Copywriting Tips for Writing Content that Ranks
Content and SEO have a complicated relationship. SEO has a history of making content worse. A decade ago, the internet was filled with low-quality and ...
by Jessica Greene · Dec 15, 2022
The 17 Essential YouTube KPIs for Measuring & Growing Your Channel
While we all know the power of video by now, that doesn’t mean we know how to track it. YouTube has its own set of ...
by Kiera Abbamonte · Jun 21, 2024
22 Common Email Marketing Mistakes & How to Avoid and Overcome Them
Email marketing mistakes fall on a spectrum that spans from “oops” to absolute disaster. Sending an email with a broken link lands on the “oops” ...
by Jessica Greene · Mar 7, 2023
Conversational Marketing: How to Measure ‘First Question Performance’
They say you never get a second chance to make a first impression. Well, when it comes to conversational marketing, the same holds true. “First ...
by Remington Begg · Jun 4, 2019
How to Track the Performance of Your Ungated Content
Not all content should be gated (cue the gasp). Don’t be mistaken: Ungating your content doesn’t mean you don’t care about your data or the ...
by Julia Tiedt · Dec 18, 2023
The 28 Advertising KPIs That Every Marketing Expert Should Track
ROAS, CPC, CPA, CTR, CPM: when you’re trying to measure your paid media performance, it’s easy to get lost in a sea of acronyms—and that’s ...
by Jessica Greene · Dec 4, 2024
Conversion Rate Optimization: How to Discover Your Next A/B Test
Conversion rate optimization (CRO) is a powerful path toward growth. But it can also be an incredible waste of time if you’re not measuring the ...
by Elise Dopson · Dec 18, 2023
Landing Page Optimization: How to Identify the Right Tests for Increasing Conversions
When identifying Conversion Rate Optimization opportunities, the sheer number of improvement opportunities can be overwhelming. I’ve looked at websites and found there are more than ...
by Juli Durante · Dec 18, 2023
Email Subject Line Examples: 42 Marketers Share Their Very Best
The starting point for a successful marketing email is an enticing subject line. After all, the subject line is often the only thing recipients see ...
by Jessica Greene · Jan 12, 2022
How to Track Your Content Editorial Calendar in Databox
A couple of weeks ago I built a Databoard in order to track our editorial output here at Databox. (Seen below.) Now, before I even ...
by Tamara Omerovic · May 14, 2019
13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns
Google Analytics is used by over 56% of websites all over the world. If you’re using the same free software to monitor your website, you ...
by Elise Dopson · Jul 30, 2021
The 19 Fundamental Content Marketing KPIs for Measuring ROI
It’s notoriously difficult to track the success of a content marketing strategy. Content marketing is viewed as a long-term strategy; it’s uncommon for a person ...
by Elise Dopson · Dec 13, 2022
Every Social Media Metrics You Should Be Tracking in 2024
Social media marketing has come a long way in recent years. While some social media metrics and strategies have waned in relevance, others have emerged ...
by Jessica Greene · Dec 1, 2024