Marketing

Approaches, tactics and advice for marketers

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3 Must-Monitor Metrics on Your X Dashboard (Twiter)
Marketing

3 Must-Monitor Metrics on Your X Dashboard (Twiter)

An X dashboard can help you figure out if your efforts on X are actually making an impact. Have you ever felt unsure if your ...

by Matt Black | Jul 10, 2025
Growth Hacking
Marketing

Growth Hacking

Most people who have spoken with me for more than 10 minutes on the topic of marketing know I’m not a fan of the terms ...

by Databox | Feb 18, 2016
What the *%&?! did that mean?
Leadership

What the *%&?! did that mean?

It always amazes me when people haven’t heard Mehrabian’s stat that 93% of communication is nonverbal. Now, granted, the statistic has been rightfully challenged over ...

by Victoria Lefevers | Feb 18, 2016
Brand as Differentiation
Marketing

Brand as Differentiation

By trade and experience, I’m a competitive strategy nerd, not a marketing pro. So the idea of “brand” has always seemed to be hand-wavey marketing ...

by Victoria Lefevers | Jun 5, 2025
I think I’m awesome
Marketing

I think I’m awesome

I think I’m awesome, and here’s why: Well, at least that’s how I feel today. I don’t always feel that way. I’m grateful for the opportunity ...

by Databox | Feb 22, 2016
5 tried-and-true tips for better holiday marketing
Marketing

5 tried-and-true tips for better holiday marketing

Believe it or not, holiday time is upon us. And for ecommerce marketers, that means time to prep those green & red display banners, optimize ...

Tamara Omerovic's avatar by Tamara Omerovic | Mar 21, 2022
5 reasons you’re not using marketing automation
Marketing

5 reasons you’re not using marketing automation

Email marketing has been one of the few constants in my career over the last 14 years. I’ve managed it for a media company; run ...

by Databox | Apr 23, 2024
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