Marketing

Approaches, tactics and advice for marketers

Latest Posts

Growth Hacking
Marketing

Growth Hacking

Most people who have spoken with me for more than 10 minutes on the topic of marketing know I’m not a fan of the terms ...

by Databox | Feb 18, 2016
What the *%&?! did that mean?
Leadership

What the *%&?! did that mean?

It always amazes me when people haven’t heard Mehrabian’s stat that 93% of communication is nonverbal. Now, granted, the statistic has been rightfully challenged over ...

by Victoria Lefevers | Feb 18, 2016
Brand as Differentiation
Marketing

Brand as Differentiation

By trade and experience, I’m a competitive strategy nerd, not a marketing pro. So the idea of “brand” has always seemed to be hand-wavey marketing ...

by Victoria Lefevers | Jun 5, 2025
I think I’m awesome
Marketing

I think I’m awesome

I think I’m awesome, and here’s why: Well, at least that’s how I feel today. I don’t always feel that way. I’m grateful for the opportunity ...

by Databox | Feb 22, 2016
5 tried-and-true tips for better holiday marketing
Marketing

5 tried-and-true tips for better holiday marketing

Believe it or not, holiday time is upon us. And for ecommerce marketers, that means time to prep those green & red display banners, optimize ...

Tamara Omerovic's avatar by Tamara Omerovic | Mar 21, 2022
5 reasons you’re not using marketing automation
Marketing

5 reasons you’re not using marketing automation

Email marketing has been one of the few constants in my career over the last 14 years. I’ve managed it for a media company; run ...

by Databox | Apr 23, 2024
Subscribe to our newsletter, Move the Needle

Join more than 15,000 leaders who are learning how to make data a competitive advantage.

By submitting the completed form, you agree to our Terms of Service and Privacy Policy.