Marketing

Approaches, tactics and advice for marketers

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Digital Advertising Benchmarks by Industry for 2023
Marketing

Digital Advertising Benchmarks by Industry for 2023

Long gone are the days when someone could get away with not tracking the data for a new digital advertising campaign. In today’s data-driven world, ...

Author's avatar by Nevena Rudan | May 29, 2024

Latest Posts

Strategies for Effective Influencer Marketing in B2B Companies (Based on 45+ Expert Insights)
Marketing

Strategies for Effective Influencer Marketing in B2B Companies (Based on 45+ Expert Insights)

Is your B2B company still stuck thinking influencer marketing is just for B2C brands? Once considered purely a B2C play, influencer marketing is becoming increasingly ...

Author's avatar by Filip Stojanovic | Jan 13
Rethinking Content Creation: The Impact of Google’s SEO Leak
Marketing

Rethinking Content Creation: The Impact of Google’s SEO Leak

If you’ve followed SEO developments this year, you’re likely familiar with the buzz surrounding Google’s SEO leak back in March. These revelations have sent ripples ...

Author's avatar by Cassie Christman | Jan 8
Top 12 Social Media Management Tools for 2025
Marketing

Top 12 Social Media Management Tools for 2025

Did you know that 52% of marketers say maintaining an active presence across multiple social media platforms was their biggest challenge in 2024? With billions ...

Author's avatar by Maria Rozhdestvenskaia | Jan 14
How to Measure Video Success with 10 Key Performance Metrics
Marketing

How to Measure Video Success with 10 Key Performance Metrics

Planning and creating engaging video content is half the battle when it comes to building a successful YouTube channel. Whether you’re managing your personal account ...

Author's avatar by Victor Blasco | Dec 30, 2024
Are LinkedIn Ads “Too Expensive” and How to Improve Their Effectiveness? Insights from 100+ Companies
Marketing

Are LinkedIn Ads “Too Expensive” and How to Improve Their Effectiveness? Insights from 100+ Companies

Oh, LinkedIn Ads are just too goddamn expensive! How many times have you heard this—or even thought it yourself? It’s a common complaint, and not ...

Author's avatar by Filip Stojanovic | Dec 23, 2024
What Email Marketing Strategies Work Best for Businesses? [Insights from 85 Companies]
Marketing

What Email Marketing Strategies Work Best for Businesses? [Insights from 85 Companies]

It’s common advice to experiment with your email marketing strategy to see what works for your business. But, with so many options to try, it ...

Author's avatar by Melissa King | Dec 19, 2024
In-House vs. Agency: Choosing the Best Option for Facebook Ad Management
Marketing

In-House vs. Agency: Choosing the Best Option for Facebook Ad Management

As a business owner, you’ve probably received countless solicitations from ad agencies promising huge stacks of qualified leads. But the real question is: How do ...

Author's avatar by Eric Saar | Dec 5, 2024
How Data-Driven SEO Can Transform Your Digital Strategy
SEO

How Data-Driven SEO Can Transform Your Digital Strategy

Tired of guessing your way to SEO success? Unleash the power of data-driven SEO! Learn how to use metrics to boost your small business's online visibility, attract more customers, and drive real results.

Author's avatar by Janet Bartoli | Dec 13, 2024
How Go-To-Market Strategies Drive Success for Growing Businesses [Research Insights Based on 50+ Companies]
Marketing

How Go-To-Market Strategies Drive Success for Growing Businesses [Research Insights Based on 50+ Companies]

Struggling to grow your business? See how 50+ companies nailed their go-to-market strategies to dominate their markets.

Author's avatar by Filip Stojanovic | Dec 1, 2024
Key B2B Marketing Trends to Look Out for in 2025 [Research Insights]
Marketing

Key B2B Marketing Trends to Look Out for in 2025 [Research Insights]

It’s almost the end of 2024. Besides their holiday breaks, marketers have one question on their minds: What’s next? While we don’t have a crystal ...

Author's avatar by Melissa King | Nov 27, 2024
How to Leverage Your Website Analytics to Acquire New Customers? [Research Findings Based on 100+ Companies]
Analytics

How to Leverage Your Website Analytics to Acquire New Customers? [Research Findings Based on 100+ Companies]

Tracking standard metrics isn’t enough – while many businesses monitor page views, bounce rates, and similar metrics, only a few are really taking advantage of ...

Author's avatar by Filip Stojanovic | Nov 19, 2024
12 Best Marketing Automation Tools for 2025
Marketing

12 Best Marketing Automation Tools for 2025

Discover the best marketing automation tools to streamline your campaigns and focus on what matters most. Learn key criteria for choosing the right tool to boost efficiency, save time, and stay ahead of the competition.

Author's avatar by Maria Rozhdestvenskaia | Dec 1, 2024
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