Marketing

Approaches, tactics and advice for marketers

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Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs
Marketing

Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs

Cultivating your brand through good marketing is an important part of building longevity and loyalty for your product or service. But good service and solid ...

Author's avatar by Belynda Cianci | Aug 2, 2024
9 Ways to Break Through a Website Traffic Plateau
Marketing

9 Ways to Break Through a Website Traffic Plateau

A website traffic plateau can feel like all your hard work is crumbling. The content you’ve published isn’t paying off anymore. And the backlinks the ...

Author's avatar by Masooma Memon | May 19, 2022
How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)
Metrics & Chill Podcast

How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)

Jonathan Stanis, Director of User Experience, and Frank Isca, a strategist at Weidert Group, joined John Bonini on an episode of the Metrics and Chill ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
How to Create a Content Development Framework for High-Performing Teams
Content Marketing

How to Create a Content Development Framework for High-Performing Teams

Did you know more than 7.5 million blog posts are published every single day? You see your competitors join the party and publish content assets ...

Author's avatar by Obaid Khan Durrani | Nov 3, 2022
Dynamic Search Ads Guide: What Are They and When Should You Use Them?
Marketing

Dynamic Search Ads Guide: What Are They and When Should You Use Them?

Google Ads Top of Funnel Dashboard

Author's avatar by Masooma Memon | Dec 22, 2021
18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines
Marketing

18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines

SEO is pretty straightforward when it comes to blogging. But, when it comes to ecommerce and optimizing your online store for search? That’s a whole ...

Author's avatar by Elise Dopson | Jul 2, 2024
20 Ways to Improve The Average Time on Page for Your Blog Posts
Marketing

20 Ways to Improve The Average Time on Page for Your Blog Posts

Most blog posts are designed around a question-and-answer exchange–so it’s common for readers to click through from search results, find the info they came for, ...

Author's avatar by Kiera Abbamonte | Dec 7, 2022
Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)
Content Marketing

Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)

The perfect blog doesn’t happen by accident. It takes time, energy, and let’s be honest — money, to get it up and running how you’ve ...

Author's avatar by Mara Calvello | May 16, 2022
How Seventh Sense Improved their Active Audience Rate by 17 Percent
Metrics & Chill Podcast

How Seventh Sense Improved their Active Audience Rate by 17 Percent

A recent episode of the Metrics & Chill podcast saw John Bonini chat with Mike Donnelly, founder and CEO at Seventh Sense. Mike shared how ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
What is Click to Open Rate (CTOR) and How Do You Improve It?
Email marketing

What is Click to Open Rate (CTOR) and How Do You Improve It?

Many email marketers spend all of their time trying to get people to open their emails. However, that’s only half the battle. The more important ...

Author's avatar by Jessica Malnik | Apr 20, 2023
9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)
Marketing

9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)

Email marketers spend a lot of time optimizing delivery and open rates with the goal of getting clicks, and ultimately conversions. But besides the clicks ...

Author's avatar by Dann Albright | Jul 2, 2024
Conduct a Thorough SEO Content Audit Using This 10-Point Checklist
Content Marketing

Conduct a Thorough SEO Content Audit Using This 10-Point Checklist

It’s easy to just crank out content on a schedule every week to continually hit your content marketing and SEO targets. But over time, your ...

Author's avatar by Jessica Greene | Aug 17, 2023
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