Marketing
Approaches, tactics and advice for marketers
KPIs & OKRs: How to Leverage Both to Improve Your Performance
Many people confuse OKRs and KPIs. It is easy to do. The simplest way to think about OKRs is the big hairy audacious goals that ...
by Jessica Malnik · May 24, 2023
Facebook Video Ads: 26 Practices For Driving Conversions
Did you know that 85% of Facebook video ads are watched with no sound? Or, that 50% of Facebook’s mobile ad revenue comes from video ...
by Jessica Malnik · May 11, 2022
80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020
If you say “I wish there was a tool to help with this!” multiple times in your day-to-day role as a marketer, you’re not alone. Marketers ...
by Elise Dopson · Apr 13, 2022
The 14 Most Important Conversion Metrics to Track Using Google Analytics
We already know that Google Analytics can track overview metrics like page views, visitors by traffic source, and the real-time visitors currently browsing your website. ...
by Elise Dopson · Feb 3, 2023
20 Tips For Writing High-Converting Facebook Ad Copy
Did you know that Facebook makes more than $16 billion each quarter in ad revenue? With so many companies using Facebook ads, anything you can ...
by Jessica Malnik · May 11, 2022
How to Set SEO Goals for Your Team (That Actually Drive Action)
SEO spending is predicted to hit $80 billion this year. Your team might be contributing to that in some form. You’ve got an SEO strategy, ...
by Elise Dopson · Aug 2, 2024
Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?
One of the biggest things that trip up new Facebook advertisers is the difference between ad format and ad objective. The ad format is the ...
by Jessica Malnik · Mar 29, 2023
On-Page SEO Reporting: 27 Metrics For Discovering Meaningful Insights
You’ve spent valuable time and resources optimizing important pages on your website. Now, how are you reporting on the impact of your efforts? After all, ...
by Elise Dopson · Jul 25, 2024
Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance
Google Analytics is one of the most powerful tools you can use to measure the performance of your online store. However, it is easy to ...
by Jessica Malnik · Dec 6, 2022
24 Slack Integrations That Teams Can’t Live Without
With more than 10 million daily active users, Slack has become the go-to communication tool for many (many) companies. The easy-to-use, well-designed app makes it ...
by Jessica Malnik · Dec 22, 2021
34 Tips for Delivering Powerful SEO Reports For Clients
What separates a great SEO report from an average one? The difference often lies in the quality of editing and insights shared. Bad SEO reports ...
by Jessica Malnik · Feb 1, 2023
Facebook Ad Placements: How Do They Compare & Which Perform Best?
It’s easy to get caught up in the ad creative. You’ve got images to create, copy to write, and audiences to target. But one thing ...
by Elise Dopson · May 11, 2022
15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads
The Cost per Lead (CPL) is the dollar amount you’re paying to acquire each lead you generate from a Facebook ad, ad set, or ad ...
by Elise Dopson · May 29, 2024
The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million
In a recent episode of Ground Up, we spoke with Ryan Bonnici. Ryan is the Chief Marketing Officer (CMO) for G2—formerly G2 Crowd. He talked ...
by Kiera Abbamonte · Sep 19, 2021
30+ Tips for Organized, Actionable Facebook Ads Dashboards
Paid ads on Facebook, if done right, can put a lot of gas in the tank in terms of awareness and conversion. But it’s not ...
by Belynda Cianci · May 17, 2022
36 Local SEO Metrics That Every Local Business Should Be Tracking
Keeping an eye on your SEO metrics is a full-time pursuit. With algorithms changing and competition increasing every day, it helps to focus in on ...
by Belynda Cianci · Apr 17, 2023
21 Practical Tips for Building Better Business Dashboards
These days, most of us are tracking data from dozens of different marketing technologies––everything from content to SEO to sales to customer support to… well, ...
by Jessica Malnik · Apr 22, 2022
22 Tips for Building Meaningful Social Media Dashboards from All Networks
Quick….which social media channel is driving the most traffic to your website? Do image posts have more engagement than videos on Facebook? What about Twitter? ...
by Jessica Malnik · Jul 18, 2024
22 Ideas for Using Data to Inspire Your Content Marketing Strategy
Did you know that the majority of businesses analyze just 12% of the data they have access to? Businesses have tons of data they’re creating ...
by Elise Dopson · Jul 25, 2024
The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth
Back in October, HubSpot’s VP of Marketing, Kieran Flanagan, sat down with our own John Bonini for an episode of Ground Up. Kieran shared a ...
by Kiera Abbamonte · Sep 19, 2021
Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month
Whenever KPIs around content marketing success is shared or reported on, they’re typically followed up with, “yeah, but how can we attribute sales to this?” ...
by Elise Dopson · Sep 8, 2023