Marketing
Approaches, tactics and advice for marketers
19 Examples of Successful Affiliate Marketing Campaigns
What do Wirecutter, Nerd Wallet, and The Points Guy all have in common? They are all extremely successful affiliate marketing sites raking in millions upon ...
by Jessica Malnik · Apr 26, 2023
14 Essential Things You Should Include in a Marketing Reporting Meeting
Marketing reporting meetings can be a little tricky to conduct. However, as your business and team grow, when it comes to Marketing Reporting, the need ...
by Maham S. Chappal · Apr 23, 2024
20 Tips for Optimizing your Homepage for Search Engines
Homepage SEO can be challenging. But it’s not impossible. With the right keywords used naturally and strategically in your copy, fast page loading speed, a ...
by Masooma Memon · Apr 19, 2023
How Taos Transitioned from Manual Reporting to Agile Marketing & Saved 10 Hours Every Week
When you’re a small and mighty company, competing effectively with larger enterprises requires having an edge in terms of technology, talent, and product offering. While ...
by Belynda Cianci · Dec 2, 2021
28 Expert Tips for Conducting Social Media Audits
A social media audit is a great tool to help you both set and improve your social media marketing strategy over time. An audit doesn’t ...
by Jessica Malnik · Oct 28, 2022
12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns
Did you know that for every $1 a brand spends on influencer marketing, they make and average of $5.78? Influencer marketing can be one of ...
by Jessica Malnik · Jan 20, 2023
52 Expert Tips for Managing Your Content Editorial Calendar Efficiently
Building a useful content editorial calendar isn’t rocket science. Sure, it’s tough work. It’s got the thinking gears in your brain spinning – figuring out ...
by Masooma Memon · Jan 31, 2023
37 Marketers Share Their Favorite Marketing Design Software
You don’t necessarily need a degree in design to create graphics for your blog posts, design professional lead magnets, or create videos for your social ...
by Tamara Omerovic · Jun 3, 2025
30 Content Engagement Metrics to Keep an Eye On
Did you know there are more than 455 million websites on WordPress? And, tens – if not hundreds of millions have active blogs. With so ...
by Jessica Malnik · Aug 2, 2024
Shopify Guide: Best Shopify Features, Metrics & Tips for Dashboards & Reporting
If you are selling products online, Shopify is definitely one of the e-commerce solutions to consider because it’s easy to set up, it’s secure and ...
by Archita Sharma · Dec 16, 2022
23 Copywriting Tips for Improving the Effectiveness of Your Website
How many website visitors take your desired action after reading your copy? That’s the goal of website copy — conversions. Whether that’s signing up for ...
by Jessica Malnik · Jul 7, 2024
21 Tips for Building a High-Converting eCommerce Funnel
Did you know that eCommerce sales are projected to top $709.78 billion by the end of 2020? That’s an 18% lift over 2019. As the ...
by Jessica Malnik · Sep 12, 2023
12 of the Best Social Media Tools for Marketers to Promote, Sell, & Manage Their Brand
No doubt, social media is one of the best marketing channels to tap into to increase your brand presence and ultimately make people talk about ...
by Archita Sharma · Apr 26, 2023
How to Set Long-Term Marketing Goals (And Actually Hit Them)
Have you ever avoided setting long-term marketing goals because you’re not confident you can hit them? Don’t worry, you’re not alone. Many marketers feel that ...
by Elise Dopson · May 17, 2022
The 10 Best WordPress SEO Plugins for Improving Your On-Page SEO
Did you know that WordPress has a 60.8% market share in the CMS market? Or that WordPress powers 14.7% of the world’s top websites? Couple ...
by Maham S. Chappal · Apr 14, 2023
Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try
Did you know that 40% of office workers spend a quarter of their week on repetitive tasks? Tools like Zapier allow you and your team ...
by Jessica Malnik · Sep 28, 2025
How Russell Marketing Ditched Manual Reporting & Now Uses Real-Time Data to Improve Performance
Even great products need help to get to market and make a great impression—or more appropriately, impressions. This is where the team at Russell Marketing ...
by Belynda Cianci · Sep 22, 2022
Include These 16 Metrics in Your Email Marketing Reporting
According to Databox’s State of Business Reporting, email marketing tools are among the top 5 most frequently used tools for monitoring and reporting performance. When ...
by Jessica Malnik · Mar 27, 2023
The 22 Email Marketing KPIs to Track the Performance of Your Campaign
Email is, without a doubt, an effective marketing channel for attracting, engaging, and connecting with your prospective and existing customers. In fact, 31% of B2B ...
by Elise Dopson · Sep 28, 2023
26 Effective Ways for Improving Your Customer Retention Rate
Did you know it costs anywhere from 5x to 25x more to acquire a new customer than retain an existing one? In addition, customer retention ...
by Jessica Malnik · Apr 25, 2023
Cleanup Your Bad CRM Data Like the Pros Dore
Data and marketing. The two go together like peanut butter and jelly. Why? Clean, complete and accurate data is the key to marketing personalization and ...
by Belynda Cianci · Jul 18, 2024