Marketing

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Causes of Sudden Spike in Direct Traffic in Google Analytics
Marketing

Causes of Sudden Spike in Direct Traffic in Google Analytics

Direct traffic is a catch-all in Google Analytics. It is not just people typing in your URL directly and heading to your website.  It can ...

Jessica Malnik's avatar by Jessica Malnik | Feb 25
Biggest eCommerce Challenges in 2021
Marketing

Biggest eCommerce Challenges in 2021

After many ecommerce brands saw record sales in 2020 amid the COVID-19 pandemic, many thought it would be more of the same in 2021.  That ...

Jessica Malnik's avatar by Jessica Malnik | Nov 18, 2022
The Importance of Proper TAM Evaluation for B2B Startups
Leadership

The Importance of Proper TAM Evaluation for B2B Startups

Would you rather be the big fish in a small pond or a small fish in a big pond?  This analogy is one of the ...

Jessica Malnik's avatar by Jessica Malnik | May 12, 2022
Funnel Reports: How to Build, Utilize, and Interpret Them Effectively
Reporting

Funnel Reports: How to Build, Utilize, and Interpret Them Effectively

To understand a business, you need good data. But just having data isn’t enough. You need to interpret it, find useful insights, and make sure ...

by Davor Štefanović | Nov 3, 2024
Search Engine Marketing Reporting: Everything You Need to Know
Reporting

Search Engine Marketing Reporting: Everything You Need to Know

Does the mere thought of writing a Search Engine Marketing (SEM) report give you nightmares? If so, we’ve got good news! Like many people, you ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Oct 5, 2022
How to Set a Marketing Budget for a Small Business: 20 Tips
Marketing

How to Set a Marketing Budget for a Small Business: 20 Tips

Whether you are a brand new business or you’ve been around for two decades, the general process for setting a marketing budget looks similar.  This process ...

Jessica Malnik's avatar by Jessica Malnik | Mar 16, 2023
Acquisition vs Retention Marketing: Which One is More Important for Your Business?
Marketing

Acquisition vs Retention Marketing: Which One is More Important for Your Business?

We’ve all heard the statistics about how it is cheaper to retain an existing customer than it is to acquire a new one. Anytime you ...

Jessica Malnik's avatar by Jessica Malnik | Jun 10, 2024
How to Write a Great Inbound Marketing Report? Tips and Best Practices
Reporting

How to Write a Great Inbound Marketing Report? Tips and Best Practices

When it comes to growing a business through inbound marketing activities such as content marketing, blogging, SEO, and email marketing, reporting can basically be used ...

Djordje Cvijovic's avatar by Djordje Cvijovic | May 5, 2024
How to Write a Great Marketing Plan? Get Inspired By These 7 Marketing Report Examples
Reporting

How to Write a Great Marketing Plan? Get Inspired By These 7 Marketing Report Examples

Marketing plans are crucial to executing an effective marketing strategy. But they’re not easy to write – or read, for that matter. In order to ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Mar 21, 2023
Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both
Marketing

Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both

There are two secret keys to success with competitor analysis. One, never obsesses with (and directly copy) what your competitors are doing. And, two, look ...

Masooma Memon's avatar by Masooma Memon | Mar 20, 2023
HubSpot Reporting: How to Use HubSpot to Build Better Reports for Your Department
Reporting

HubSpot Reporting: How to Use HubSpot to Build Better Reports for Your Department

HubSpot Reporting makes it easy to gather data and build reports, thanks to HubSpot’s comprehensive CRM platform and built-in reporting system. Since reporting plays such ...

by Davor Štefanović | Jul 17, 2025
How to Write a Marketing Strategy? (5 Ready-to-Use Report Templates Included)
Reporting

How to Write a Marketing Strategy? (5 Ready-to-Use Report Templates Included)

A good marketing strategy report can make or break your business. How? Well, this is the report that will help senior management decide whether the ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Sep 12, 2024
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