Marketing

Approaches, tactics and advice for marketers

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Top 17 Essential Free Marketing Tools
Marketing

Top 17 Essential Free Marketing Tools

Learn how free tools can help you achieve big marketing goals without stretching your budget. Have you ever spent hours struggling with design tools, manually ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Dec 1, 2024
The 2022 State of Facebook Ads Performance
Facebook Ads

The 2022 State of Facebook Ads Performance

In today’s increasingly complex digital world, it can be difficult for marketers to get a clear picture of how their online advertising efforts truly impact ...

Nevena Rudan's avatar by Nevena Rudan | Aug 3, 2023
Marketing Audit Report: What Are They and How to Make One?
Reporting

Marketing Audit Report: What Are They and How to Make One?

The marketing strategy in your business is what makes or breaks the success of your products and services. In fact, according to Databox’s state of ...

Filip Stojanovic's avatar by Filip Stojanovic | Sep 7, 2023
From Rookie to Smart Cookie: How to Be a Better Marketer in 2022
Marketing

From Rookie to Smart Cookie: How to Be a Better Marketer in 2022

Become a marketer, and you’ll never run out of work. Americans were projected to spend 250 billion USD on marketing in 2021 — and that’s ...

Melissa King's avatar by Melissa King | Apr 17, 2023
13 Marketing Habits of Successful Small Business Owners
Marketing

13 Marketing Habits of Successful Small Business Owners

Want to up your marketing game? How about improving your marketing habits? As cliché as this sounds: marketing habits can either make or break a ...

Masooma Memon's avatar by Masooma Memon | May 8, 2023
Best PPC Tools to Increase Your Ad Presence in 2022
Marketing

Best PPC Tools to Increase Your Ad Presence in 2022

Did you know that Google rolled out Google Ads (formerly known as Adwords) in October 2000, which was the first self-service ad platform? Back then, ...

Jessica Malnik's avatar by Jessica Malnik | Feb 21, 2022
How Can Small Business Owners Leverage Location-Based Marketing? 10 Tips and Examples
Marketing

How Can Small Business Owners Leverage Location-Based Marketing? 10 Tips and Examples

Ever googled ‘plant nurseries near me’ and got a list of highly specific recommendations? Or jumped on to your WordPress dashboard and noticed they typically ...

Masooma Memon's avatar by Masooma Memon | Feb 18, 2022
8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME
Marketing

8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME

Tons of marketers turn to Facebook Ads because of their unmatched reach. Facebook’s potential ad audience runs as high as 2.18 billion people. But, Facebook ...

Melissa King's avatar by Melissa King | Jul 15, 2022
40 Digital Marketing Software Tools Top Agencies Recommend
Agencies

40 Digital Marketing Software Tools Top Agencies Recommend

Is your agency actively evaluating new digital marketing tools to improve performance, systems, and processes? Well, there are more than 8,000 marketing tools to consider. ...

Tamara Omerovic's avatar by Tamara Omerovic | May 2, 2024
8 Insights You Can Gain from Analyzing Your Exit Pages
Google Analytics

8 Insights You Can Gain from Analyzing Your Exit Pages

If you didn’t already know, there are a ton of insights you can learn from your Google Analytics’ exit pages. From identifying what interests your ...

Masooma Memon's avatar by Masooma Memon | Dec 20, 2023
Competitive Benchmarking: What It is and How to Do It
Marketing

Competitive Benchmarking: What It is and How to Do It

Want to understand what your competitors are doing well and where there’s an opportunity for you to overtake them? You need competitive benchmarking. This involves ...

Masooma Memon's avatar by Masooma Memon | Mar 3
Your Online Store Has High Traffic, but No Sales? 16 Potential Causes and Solutions
Marketing

Your Online Store Has High Traffic, but No Sales? 16 Potential Causes and Solutions

Is your online store stuck in a high traffic no sales situation? Chances are you’re driving poor-quality traffic to your store. Or, your site isn’t ...

Masooma Memon's avatar by Masooma Memon | Jan 30, 2025
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