Marketing
Approaches, tactics and advice for marketers
How Jasz Rae Digital Generates MQLs for High-Dollar Clients
On a recent episode of the Metrics & Chill podcast, John Bonini caught up with Jasz Joseph, founder and Digital Marketing Strategist at Jasz Rae ...
by Kiera Abbamonte · May 3, 2024
Video SEO: Ranking on Google vs. Ranking on YouTube
Getting the right equipment. Writing the script. Setting up the lighting. There’s a lot that goes into creating a video. Once you’ve put on the ...
by Mara Calvello · Jul 11, 2024
Top 25 B2B Blogs Every Marketer Should Follow for Content Inspiration
If you’re a reading enthusiast, there’s no such thing as too many B2B blogs. In fact, the more you read, the bigger your appetite grows. ...
by Masooma Memon · Dec 6, 2021
Facebook Group vs. Facebook Page: What’s Better for Your Brand?
Should your brand use a Facebook group or a Facebook page to optimize engagement and drive up revenue? We’ve polled a large group of experts ...
by Mariana Santiago · Apr 18, 2023
Marketing on Clubhouse: Can Clubhouse Become a Viable Marketing Channel?
If you’re in marketing, sales, or any corporate industry heavily tied to social media, you’ve probably heard of Clubhouse. Over the past few months, Clubhouse ...
by Rebecca Reynoso · Dec 17, 2021
How Long Does SEO Take to Show Results?
In the world of search engine optimization, there are so many questions you could ask. But at the end of the day, one question rules ...
by Mara Calvello · May 8, 2023
40 Advanced Google Sheets Tips for Marketing Pros
Data is the lifeblood of effective marketing, essential for solving problems and identifying opportunities. “You can’t manage what you don’t measure.” This quote, commonly attributed ...
by Jack David Hildebrand · May 5, 2022
How Long Should a Facebook Video Ad Be?
A picture is worth more than a thousand words – and a thousand words alone can get a marketer’s point across quite easily. That’s why ...
by Mariana Santiago · Apr 8, 2022
The 11 Best Marketo Integrations for Marketers
Marketo, also known as Marketo Engage, automates marketing processes like lead generation, A/B testing, and analytics. It also has more than 550 integration partners to ...
by Melissa King · Jun 27, 2022
Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store
Whether you are launching a brand new eCommerce store or switching to a different eCommerce platform, this process can be overwhelming and time-consuming. There are ...
by Jessica Malnik · Sep 12, 2023
Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads
In 2020, Instagram had 1 billion active users. If you have an audience that uses Instagram, that’s a lot of eyes your ads can reach. ...
by Melissa King · Feb 25
The 11 Best Ecommerce Payment Processing Tools
How do you accept payments online? e After you decide on what products you are going to sell, this is the next question you will ask ...
by Jessica Malnik · Dec 6, 2022
What is Keyword Cannibalization and How Do You Fix It?
Let’s start with a confession: I’ve heard of keyword cannibalization plenty of times. Each time, I paused and wondered what a weird term. It’s like ...
by Masooma Memon · Feb 3, 2023
Small Business Video: 16 Tips for Creating Great Video On a Budget
Most small business owners are fully aware of the effect a well-made marketing video could have on their bottom line. Video is one of the ...
by Mariana Santiago · May 3, 2022
Improve Your Facebook Ad Quality Ranking with These 7 Tips
Running a Facebook ad is one thing, but ensuring it has an above-average quality ranking is another. The latter can do the former, but it’s ...
by Mara Calvello · Mar 29, 2023
Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast
If you’re looking for the best podcast platform for your business, you’re not alone. With podcasting skyrocketing in popularity in the past decades, plenty of ...
by Melissa King · Dec 13, 2022
Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads
Paid ads are one of the few levers where you can drive traffic in a short time frame. This means some marketers treat paid ad ...
by Jessica Malnik · Jun 2, 2025
Categories vs. Tags – SEO Best Practices for Sorting your Content
Whether it’s the clothes in your cupboard or posts on your WordPress blog, sorting out things is important. When it comes to WordPress posting, categories ...
by Masooma Memon · May 23, 2023
10 Ways to Use Your Blogs and Podcasts Together
Consider this: about 409 million people view 20 billion pages every month. And, 51% of the US population – over half of the population that ...
by Masooma Memon · Aug 27, 2025
Keyword Difficulty Explained: What It Is and How It Impacts SEO
When it comes to writing content that ranks, there’s a lot to consider. You probably take the time to plan out its specific URL, create ...
by Mara Calvello · Jan 6, 2022
9 Ways to Improve Audience Retention on YouTube
“Audience retention” – the phrase reminds one of a sailing term, perhaps something to do with a leaky boat. However, audience retention is actually a ...
by Mariana Santiago · Jul 10, 2025