Marketing
Approaches, tactics and advice for marketers
18 Best Social Media Plugins for WordPress
Did you know there are more than 3,000 social media plugins available in the WordPress Plugins Library? And, some of these plugins have been downloaded ...
by Jessica Malnik · Dec 17, 2021
16 Best SEO Extensions for Google Chrome to Boost Website Rankings
Truth be told: there are tons of SEO Chrome extensions out there. But if you were to sit and sift through these extensions to get ...
by Masooma Memon · Jul 11, 2024
How to Use Google Search Operators to Inform Your Content Strategy
Did you know that Google processes more than 40,000 searches every second? Chances are, if you work in content marketing, you have probably done a ...
by Jessica Malnik · Jan 6, 2022
How WalkerBots Content Studios Cuts Time to Conversion In Half By Increasing Return Visitor Rate
Tommy Walker, founder of WalkerBots Content Studios, talked with John Bonini on an episode of the Metrics and Chill podcast. Tommy talked about how they ...
by Kiera Abbamonte · Feb 20, 2024
What is Link Bait & 6 Ways to Do It Right (with Examples)
Link bait is what it sounds: a bait that attract links. It works two ways: gets you links (and, with it, better SEO) and offers ...
by Masooma Memon · Apr 10, 2025
Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency
Is the thought of Instagram ads cost holding you back from reaching out to an audience of 83 million youngsters? That’s right, the visual-first platform ...
by Masooma Memon · May 11, 2022
LinkedIn Video Ads: Best Practices & Ad Specs
Did you know that there are 740 million active users on LinkedIn? 49% of Internet users who make more than $75,000 USD use the site. ...
by Jessica Malnik · May 8, 2023
Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success
What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...
by Jessica Greene · Dec 2, 2022
9 Ways to Increase Your Branded Search Traffic for High-Quality Leads
When it comes to directing visitors to your website, search optimization is key. Organic search traffic offers about 20 times as many click opportunities as ...
by Melissa King · Jun 29, 2022
12 Best Tools Marketers Use for Market Research
Market research tools are a dime a dozen. While this is exciting news, it’s also confusing since the variety of options can leave you wondering ...
by Masooma Memon · Mar 16, 2023
Social Conversions: How to Generate Leads from Social Media
Social conversions can be hugely beneficial to your business — after all, if you can convert customers distracted by the latest gossip on a social ...
by Mariana Santiago · Oct 20, 2022
18 Ways to Optimize Content for Search Intent
Search intent has taken a central place in SEO as search engines have increased their algorithmic sophistication. The days of rising in the ranks by ...
by Jack David Hildebrand · Feb 1, 2023
Why Should I Hire a Marketing Agency?
Want to hire a marketing agency? If you’re nodding yes, I’m sure you have a million questions buzzing around in your head at the speed ...
by Masooma Memon · Apr 22, 2024
Content Ideation: Best Practices and Tools for Content Marketing Success
Coming up with new content ideas shouldn’t feel like throwing spaghetti at the wall and seeing what sticks. That’s what a lot of marketers do today ...
by Jessica Malnik · Dec 6, 2021
6 Proven Ways to Optimize for SERP Features
If you’ve ever Googled something and got your answer right at the top in a featured answer box or read more on the topic – ...
by Masooma Memon · Dec 6, 2021
20 Ways to Conduct a Meaningful PPC Audit
The perfect ad campaign doesn’t exist. It doesn’t? How can you really know for sure how your ad is performing? You can’t! Well, at least ...
by Mara Calvello · Dec 22, 2021
9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting
In a study of 6,700 consumers and business buyers, Salesforce discovered that 70% of customers believe that companies should understand how they use products and ...
by Melissa King · Jun 28, 2022
Hey Google, How Do You Optimize for Voice Search?
Being able to ask our phones questions like “what’s the weather today?” or “where’s the nearest sushi restaurant?” once seemed like a futuristic concept only ...
by Mara Calvello · Dec 7, 2021
How Agent 6 Marketing Streamlined Reporting & Doubled its Client Base Using Databox
There are a lot of factors that can stand in the way of growing an agency. Results, for one, and the experience to convert clients. ...
by Kiera Abbamonte · Apr 21, 2022
Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?
If you have a limited social media marketing budget, you can’t afford to be present on every major social media channel, so the question remains ...
by Masooma Memon · Mar 29, 2023
23 Must-Haves For Your Content Marketing Reporting Dashboards
You’ve put together a content marketing dashboard. But, besides top-of-funnel insights, it doesn’t tell you a whole lot. A content marketing reporting dashboard should go ...
by Elise Dopson · Mar 23, 2023