Marketing
Approaches, tactics and advice for marketers
Latest Posts
Increasing Signups By 30% (w/ Rand Fishkin, SparkToro)
The metric: Signups Driven By Social Learn how Rand Fishkin and the team at SparkToro think about investing in zero-click content, and how they’re using ...
How to Use Tags on YouTube to Increase Channel Views: A Guide with Expert Tips
In 2020, Ahrefs published that they managed to collect over 6.1 million views on YouTube since they joined in 2015. This number is quite impressive, ...
How Are Companies Measuring Podcast Success? 8 Successful Brands Share Their Frameworks, Best Practices and Tips
Are you having trouble measuring the success of your podcast? Unless you’re Joe Rogan and have a $200 million contract with Spotify, the answer is ...
Benchmark Your Company’s Performance with Databox Benchmark Groups
Have you ever asked yourself one of these questions? – “How does our marketing stack up against our competitors?” – “Are our salespeople as productive ...
Google Analytics 4 Migration: A Step By Step Guide
That time is finally near. There’s not much left until Universal Analytics stops collecting data. We only have until the 1st of July 2023 to ...
Increasing Inbound to MQL Conversion by 20 Percent
The metric: Inbound to MQL Conversion Learn how AJ Alonzo (Director of Marketing at demandDrive) improved their inbound lead to marketing qualified lead (MQL) percentage ...
Growing Organic Visitors by 299%
The metric: Visitors & Conversions from Organic Learn how Emilia Korczynska (Head of Marketing at UserPilot) grew organic visitors by 299% & conversions from organic ...
Which Comes First: The Goal Or The Strategy?
For most people, the answer is obvious. You define a goal first and then work out a strategy that will help you achieve that goal. ...
Driving 3,500 Paid Accounts Through a Virtual Event
The metric: New Paid Accounts Learn how Anna Tutckaia, Head of Marketing at ManyChat, ran a virtual event that drove 26k signups and 3,500 new ...
YouTube Video Ideas That Helped 40 Businesses Grow Their Audience and Attract More Customers
As the second-most visited website in the world, YouTube presents an open sea of opportunities and potential prospects for business owners. No matter which industry ...
Improving Scaled to Productivity
The metric: Scaled to Productivity Learn how Amanda Ono of Resolver improved Scaled to Productivity: the time it takes new hires to onboard, go through ...
Drive More Traffic to Your YouTube Channel with These 12 Pro Tips
With 247 million monthly Youtube viewers in the U.S alone, there is no shortage of people to watch your videos. However, getting your videos in ...
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Modern BI for teams that needs answers now
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