Marketing
Approaches, tactics and advice for marketers
Facebook Ads Reporting: 3 Metrics You Should Track Alongside ROAS
Hey everyone, and welcome to another episode of Data Snacks. I’m Monja, product marketer here at Databox, and today we’re going to talk about return ...
by Tamara Omerovic · Dec 20, 2023
9 Ways to Break Through a Website Traffic Plateau
A website traffic plateau can feel like all your hard work is crumbling. The content you’ve published isn’t paying off anymore. And the backlinks the ...
by Masooma Memon · May 19, 2022
Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs
Cultivating your brand through good marketing is an important part of building longevity and loyalty for your product or service. But good service and solid ...
by Belynda Cianci · Aug 2, 2024
Google Analytics 4 vs. Universal Analytics: 4 Main Differences
By now, you have probably heard that Google Analytics is not just a simple upgrade to Universal Analytics, but almost an entirely new product. But ...
by Masooma Memon · Nov 3, 2022
24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales
Over 353 million people use Twitter each month. That’s a huge volume of people who can be exposed to your business. …Yet with 500 million ...
by Elise Dopson · Jul 16, 2025
How to Create a Content Development Framework for High-Performing Teams
Did you know more than 7.5 million blog posts are published every single day? You see your competitors join the party and publish content assets ...
by Obaid Khan Durrani · Nov 3, 2022
Dynamic Search Ads Guide: What Are They and When Should You Use Them?
Google Ads Top of Funnel Dashboard
by Masooma Memon · Dec 22, 2021
18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines
SEO is pretty straightforward when it comes to blogging. But, when it comes to ecommerce and optimizing your online store for search? That’s a whole ...
by Elise Dopson · Jul 2, 2024
20 Ways to Improve The Average Time on Page for Your Blog Posts
Most blog posts are designed around a question-and-answer exchange–so it’s common for readers to click through from search results, find the info they came for, ...
by Kiera Abbamonte · Dec 7, 2022
18 Proven B2B Instagram Marketing Strategies
When it comes to social media, the conventional wisdom is that different platforms work better for different types of brands. Some say that Instagram is ...
by Tamara Omerovic · May 11, 2022
Bounce Rate by Blog Post: How to Track it & What You’ll Learn from the Analysis
Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, product marketer at Databox. Today, we’re going to talk about Bounce Rate by Blog ...
by Tamara Omerovic · Dec 20, 2023
Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)
The perfect blog doesn’t happen by accident. It takes time, energy, and let’s be honest — money, to get it up and running how you’ve ...
by Mara Calvello · May 16, 2022
How Seventh Sense Improved their Active Audience Rate by 17 Percent
A recent episode of the Metrics & Chill podcast saw John Bonini chat with Mike Donnelly, founder and CEO at Seventh Sense. Mike shared how ...
by Spela Mlekuz · Feb 20, 2024
Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions
A picture is worth a thousand words, or is it? It is easy to overlook your caption. You spend all your time obsessing over grabbing ...
by Jessica Malnik · Jan 12, 2022
What is Click to Open Rate (CTOR) and How Do You Improve It?
Many email marketers spend all of their time trying to get people to open their emails. However, that’s only half the battle. The more important ...
by Jessica Malnik · Apr 20, 2023
9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)
Email marketers spend a lot of time optimizing delivery and open rates with the goal of getting clicks, and ultimately conversions. But besides the clicks ...
by Dann Albright · Jul 2, 2024
Conduct a Thorough SEO Content Audit Using This 10-Point Checklist
It’s easy to just crank out content on a schedule every week to continually hit your content marketing and SEO targets. But over time, your ...
by Jessica Greene · Jun 5, 2025
26 Most Engaging Instagram Brands (and What We Can Learn From Them)
Instagram is fast emerging as a platform for brands who want to connect with more users. Compared to Twitter’s 0.045% engagement rate, and even Facebook’s ...
by Lily Ugbaja · Aug 4, 2022
Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic
As marketers and SEO specialists, we’re always looking for ways to keep the link juice flowing. That being said, in the increasingly noisy world of ...
by Belynda Cianci · Jan 31, 2024
What are Branded Keywords? A Guide on Branded Keyword Optimization
We all know that when it comes to driving awareness to your company, it’s all about the keywords. While you can spend countless hours doing ...
by Mara Calvello · Apr 14, 2023
10 Essential Social Media Metrics That Every Social Media Report Should Include
Social media has a history of being unfairly categorized as “fluff” when it comes to reporting on performance. But, it’s all about the social media ...
by Elise Dopson · Feb 13, 2023