Approaches, tactics and advice for marketers
Have you ever asked yourself one of these questions? – “How does our marketing stack up against our competitors?” – “Are our salespeople as productive ...
That time is finally near. There’s not much left until Universal Analytics stops collecting data. We only have until the 1st of July 2023 to ...
The metric: Inbound to MQL Conversion Learn how AJ Alonzo (Director of Marketing at demandDrive) improved their inbound lead to marketing qualified lead (MQL) percentage ...
The metric: Visitors & Conversions from Organic Learn how Emilia Korczynska (Head of Marketing at UserPilot) grew organic visitors by 299% & conversions from organic ...
For most people, the answer is obvious. You define a goal first and then work out a strategy that will help you achieve that goal. ...
The metric: New Paid Accounts Learn how Anna Tutckaia, Head of Marketing at ManyChat, ran a virtual event that drove 26k signups and 3,500 new ...
As the second-most visited website in the world, YouTube presents an open sea of opportunities and potential prospects for business owners. No matter which industry ...
The metric: Scaled to Productivity Learn how Amanda Ono of Resolver improved Scaled to Productivity: the time it takes new hires to onboard, go through ...
With 247 million monthly Youtube viewers in the U.S alone, there is no shortage of people to watch your videos. However, getting your videos in ...
Facebook campaign costs, conversion costs, acquisition costs: they all start with a click on your ad. Ad clicks can drive costs either up or down, ...
The metric: Sales Accepted Opportunities (SAOs) MJ Peters, VP of Marketing at CoLab, shares the 3 levers she pulls to drive inbound SAOs. Driving Inbound ...
Picture this: you’ve an in-depth understanding of your target audience — you know what topics resonate with them and what content formats they love consuming ...
Join more than 15,000 leaders who are learning how to make data a competitive advantage.