Marketing

Approaches, tactics and advice for marketers

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How Fast Is Fast Enough? What Is a Good Page Load Time for SEO
Marketing

How Fast Is Fast Enough? What Is a Good Page Load Time for SEO

Want to know how fast your page load time should be? Well, I’m about to tell you. Buckle up… the information is on its way. ...

Author's avatar by Filip Stojanovic | Dec 19, 2022
How Big Idea Media Grew Their Business 151%—One Metric at a Time
Marketing

How Big Idea Media Grew Their Business 151%—One Metric at a Time

Learn how Big Idea Media used Databox to track real time metrics, improve performance, and grow their business by 151%.

Author's avatar by Claire Sanford | Jan 3, 2023
How Often Should Companies Send Marketing Emails? Expert Insights from 75 Marketers
Marketing

How Often Should Companies Send Marketing Emails? Expert Insights from 75 Marketers

Ever wondered if your subscribers actually want to receive the emails you keep sending them? Well, they subscribed, so they must want it on some ...

Author's avatar by Davor Štefanović | May 22, 2023
When Should Marketing Agencies Make Their First Full-Time Marketing and Sales Hire? 60+ Agency Owners Share Their Tips
Marketing

When Should Marketing Agencies Make Their First Full-Time Marketing and Sales Hire? 60+ Agency Owners Share Their Tips

Small marketing agencies often do poor work marketing their own services. As they’re 100% focused on delivering outstanding work for their clients, their limited resources ...

Author's avatar by Stefana Zaric | Apr 12, 2023
New vs. Returning Visitors: What’s the Difference and How to Interpret the Data?
Marketing

New vs. Returning Visitors: What’s the Difference and How to Interpret the Data?

What percentage of your site traffic should be new visitors? How much time do returning visitors spend on your website? Which pages do they return ...

Author's avatar by Filip Stojanovic | Jun 26
Growing Traffic by 20% in 30 Days (w/ Brendan Hufford, Growth Sprints)
Marketing

Growing Traffic by 20% in 30 Days (w/ Brendan Hufford, Growth Sprints)

The metric: Organic Traffic Learn how Brendan Hufford (founder of Growth Sprints) grew ActiveCampaign’s traffic by 20% (in just 30 days). How They Moved The ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Measuring LinkedIn Performance: Tips from 50 Marketing Pros
Marketing

Measuring LinkedIn Performance: Tips from 50 Marketing Pros

Have you already heard that a LinkedIn company page is a must? People who say it helps raise brand awareness and reach relevant audiences are ...

Author's avatar by Stefana Zaric | Jun 5
Increasing Monthly Traffic by 313% (w/ Nate Turner, Ten Speed)
Marketing

Increasing Monthly Traffic by 313% (w/ Nate Turner, Ten Speed)

The metric: Monthly Traffic Learn how Nate Turner and his team at Ten Speed were able to help their B2B SaaS Client increase monthly traffic ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Facebook Ads vs. Google Ads: Which Is Best for Your Business?
Marketing

Facebook Ads vs. Google Ads: Which Is Best for Your Business?

Facebook Ads and Google Ads are the King Kong and Godzilla of the PPC marketing world. However, these platforms target completely different users in the ...

Author's avatar by Filip Stojanovic | Jun 3
What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)
Marketing

What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)

According to Statista, email marketing revenue will reach $11 billion by 2024. Another survey shows that 37% of companies have increased their email marketing budgets ...

Author's avatar by Stefana Zaric | Jan 11, 2023
28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)
KPIs & Metrics

28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)

What is the most important blog KPI to measure? That’s what we set out to discover when we created our most recent report. We asked 74 marketers ...

Author's avatar by Filip Stojanovic | Sep 8, 2023
How to Maximize Your Paid Advertising ROI in a World Without Cookies
Marketing

How to Maximize Your Paid Advertising ROI in a World Without Cookies

We’re at a turning point in online advertising. Advertisers used to count on third-party cookies to target and personalize their ads. But, browsers like Safari ...

Author's avatar by Melissa King | Mar 21, 2023
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