Marketing

Approaches, tactics and advice for marketers

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Growing Organic Traffic to the Blog (w/ Fara Rosenzweig, WorkRamp)
Marketing

Growing Organic Traffic to the Blog (w/ Fara Rosenzweig, WorkRamp)

The metric: Organic Traffic to the Blog Learn how Fara Rosenzweig (Head of Content at WorkRamp) grew Organic Traffic to the Workramp Blog, resulting in ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Improve YouTube Click-Through Rate (CTR) and Grow Your Channel with These 11 Pro Tips
Marketing

Improve YouTube Click-Through Rate (CTR) and Grow Your Channel with These 11 Pro Tips

Did you know that more than 500 hours of new videos  are uploaded to YouTube every hour? With so much content being uploaded every single day, ...

Author's avatar by Alexander B. Pavlinek | Jun 25
50+ Social Media Statistics That Will Take Your Marketing Campaign to the Next Level
Marketing

50+ Social Media Statistics That Will Take Your Marketing Campaign to the Next Level

Over the last decade, social media platforms have seen consistent growth but also experienced a lot of changes. Twitter has introduced Birdwatch, a community-led program ...

Author's avatar by Nevena Rudan | Apr 9
Growing Inbound Leads by 50 Percent (w/ Brad Hoos, The Outloud Group)
Marketing

Growing Inbound Leads by 50 Percent (w/ Brad Hoos, The Outloud Group)

The metric: Inbound Leads Learn how The Outloud Group, an influencer marketing agency, took steps to grow their inbound leads by 50%. Why Inbound Leads? ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Reduce Your Facebook Ad CPM with These 10 Pro Tips
Marketing

Reduce Your Facebook Ad CPM with These 10 Pro Tips

Left to its own devices, Facebook can empty your wallet pretty quickly. And with limited resources in terms of time and staff to focus on ...

Author's avatar by Alexander B. Pavlinek | Jun 25
4 Ways Automated Dashboards Boost Data-Driven Sales Enablement
Marketing

4 Ways Automated Dashboards Boost Data-Driven Sales Enablement

“Sales enablement” can have a variety of meanings. Modern sales enablement (SE) refers to a strategic, ongoing process for equipping customer-facing teams with the content, ...

Author's avatar by Eleni Hagen | Feb 2, 2023
Crucial Landing Page Metrics You Should Track to Increase Conversions
KPIs & Metrics

Crucial Landing Page Metrics You Should Track to Increase Conversions

Is your landing page running? Well, you better go track it! Okay, we know that you’re not here to read spin-offs of the old refrigerator ...

Author's avatar by Filip Stojanovic | Jun 3
Gaining 1,200 New MQLs via Virtual Events (w/ Ollie Whitfield, VanillaSoft)
Marketing

Gaining 1,200 New MQLs via Virtual Events (w/ Ollie Whitfield, VanillaSoft)

The metric: MQLs via Virtual Events In this episode, you’ll learn how Ollie Whitfield and his team at VanillaSoft drove 1,200 new MQLs through a ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
The 13 Best LinkedIn Analytics Tools According to Business Power Users
Marketing

The 13 Best LinkedIn Analytics Tools According to Business Power Users

LinkedIn is a powerful networking tool for professionals and businesses alike. As of 2022, the platform has more than 830 million members. When you want ...

Author's avatar by Melissa King | Feb 2, 2023
Generating SQLs via LinkedIn Ads (w/ Gabriel Ehrlich, Remotion)
LinkedIn

Generating SQLs via LinkedIn Ads (w/ Gabriel Ehrlich, Remotion)

The metric: SQLs Gabriel Ehrlich, Founder & CEO of Remotion, shares experience and insights on how they use LinkedIn Ads to drive high-value SQLs for ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Marketing Attribution Dashboard: Definition, Types, Metrics, Best Practices, Tools, and More
KPIs & Metrics

Marketing Attribution Dashboard: Definition, Types, Metrics, Best Practices, Tools, and More

The main goal of any marketing campaign is to convert the people that see your online advertisements into customers. This directly increases ROI, revenue, brand ...

Author's avatar by Filip Stojanovic | Apr 22, 2024
The 18 Best Twitter Analytics Tools
Marketing

The 18 Best Twitter Analytics Tools

There are dozens of Twitter analytics tools out there. But choosing the one that suits your needs the best and is easy to use too ...

Author's avatar by Alexander B. Pavlinek | Jun 25
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