Marketing

Approaches, tactics and advice for marketers

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Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021
Marketing

Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021

We asked over 60 Instagram marketing experts what the most common Instagram mistakes businesses make are. Here’s what they voted:

Author's avatar by Lily Ugbaja | Mar 4, 2022
What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice
Content Marketing

What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice

So you’ve heard: a staggering 91% of B2B marketers leverage content marketing to reach their customers. 72% of them also say it has increased their ...

Author's avatar by Masooma Memon | Dec 20, 2023
11 Content Marketing Trends for 2021 and Beyond
Content Marketing

11 Content Marketing Trends for 2021 and Beyond

If you found this article, there is a good chance you are looking for what’s working in content marketing today. Understanding the key trends that ...

Author's avatar by Jessica Malnik | May 1, 2024
8 Sales Prospecting Email Examples to Help You Come Up with Yours
Email marketing

8 Sales Prospecting Email Examples to Help You Come Up with Yours

Looking at sales outreach email copy that works can inspire ideas. You might even steal some example templates and tweak them to suit your business ...

Author's avatar by Masooma Memon | Mar 29, 2023
Marketing Monitoring vs. Marketing Reporting: What Is More Important?
Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Imagine you’re still in school. Your essays, homework, and quizzes tell you how you’re doing in real-time, and if you’re not happy, you still have ...

Author's avatar by Stefana Zaric | Mar 27, 2023
When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts
Marketing

When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts

Want to know the quickest way to start a raging debate among PPC advertisers? Ask anyone who runs Google Ad campaigns if they should use ...

Author's avatar by Jessica Malnik | Dec 22, 2021
9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales
Marketing

9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

You know that feeling – you walk into a shoe store, and the saleslady immediately recognizes you. She knows your size and your style, your ...

Author's avatar by Stefana Zaric | May 12, 2022
LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?
Marketing

LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?

Not every LinkedIn ad campaign you run is going to be a success. And it’d continue being a flop or an average success unless you ...

Author's avatar by Masooma Memon | May 22, 2023
9 Effective Email Marketing Tips for Small Businesses
Marketing

9 Effective Email Marketing Tips for Small Businesses

As a small business owner, you are in a unique position to benefit from email marketing. Unlike large corporations that often don’t resonate well with ...

Author's avatar by Masooma Memon | Apr 22, 2022
11 Google Ranking Factors You Shouldn’t Ignore
SEO

11 Google Ranking Factors You Shouldn’t Ignore

Most SEO professionals overcomplicate the process of ranking well on Google. They obsess over every single Google ranking factor. (Note: There are around 200 total!).  ...

Author's avatar by Jessica Malnik | May 8, 2023
8 Best CRMs for Ecommerce in 2021
Marketing

8 Best CRMs for Ecommerce in 2021

Once your business reaches a certain size, it’s impossible to keep track of customer relationships without a good CRM tool. But finding the best customer ...

Author's avatar by Masooma Memon | Jan 31, 2022
15 Featured Snippet Optimization Tips for Getting More Position Zero Results
SEO

15 Featured Snippet Optimization Tips for Getting More Position Zero Results

Featured snippets are the holy grail of organic search results. They’re larger and more informative than standard organic search results, and they appear in “position ...

Author's avatar by Jessica Greene | Jan 6, 2022
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