Marketing
Approaches, tactics and advice for marketers
27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content
Should you have an internal linking strategy, or should you insert any link you think will look good on a given page? Good question! To ...
by Masooma Memon · Jan 20, 2023
6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips
Did you know that the average person spends 142 minutes on social media every day? Marketing 101 is to hang out where your customers are. ...
by Jessica Malnik · Jul 11, 2025
What is Customer Acquisition Cost and How to Keep it at a Minimum
The bitter truth is: leads don’t come on their own. You have to invest time and money to get those leads rolling and converting into ...
by Masooma Memon · Apr 9, 2025
How Neverthink.tv Improved both Product & Content Development with Databox
Online entertainment is a hard niche to break into with YouTube, virtual gaming, social media, and more. Before Covid-19 hit, the average daily time spent ...
by Allison Frieden · Apr 13, 2022
39 LinkedIn Video Tips to Boost Your Marketing Strategy
Did you know that videos on Linkedin get 3x as much engagement than other post types? With statistics like this one, it is easy to ...
by Jessica Malnik · May 3, 2024
Create Better Google Ads with the Help of These 11 PPC Ad Copy Examples
You might think it’s just a few words, but ad copywriting can determine the success or failure of your ad campaign. Whether it’s text in ...
by Masooma Memon · Dec 22, 2021
18 Essential Things Every B2B Marketing Report Should Include
How do you know your B2B marketing campaigns are reaping successful results? Through reporting. In fact, according to Databox’s state of business reporting, marketing is ...
by Maham S. Chappal · Apr 20, 2023
Make the Most of Your Content Marketing Budget with These 44 Tips
I’ll get straight to the point with this one. Many times, growing your brand’s presence through content marketing can feel like an uphill battle, especially ...
by Jessica Malnik · May 17, 2022
13 Vital Things to Include in a B2C Marketing Report
As a B2C marketer, what’s your number one goal? According to a report by Content Marketing Institute, 3 most cited goals by B2C marketers are: ...
by Maham S. Chappal · Feb 13, 2023
25 Best B2B Lead Generation Tools for Getting More Targeted Leads
If you stumbled upon this article, you might be looking to build a lean, mean, lead-generating machine. Generating leads can be time-consuming. Luckily, there is ...
by Jessica Malnik · Aug 2, 2023
18 Tried and Tested Tips for Writing a High-Converting Homepage Headline
Struggling to write a high converting homepage headline? One that instantly stops visitors in their tracks and urges them to read more? One that engages ...
by Maham S. Chappal · Dec 6, 2021
14 Tips for Boosting Your PPC Campaign Performance
Imagine entering a market where you absolutely have no idea where your audience would be and your marketing needs a kickstart. That’s where PPC (Pay-Per-Click) ...
by Archita Sharma · May 30, 2024
53 Social Media Pros Explain the Art of Posting on LinkedIn
Many people are posting on LinkedIn nowadays and garnering 100s of comments and massive visibility in front of their network. It seems easy for them, but ...
by Maham S. Chappal · May 3, 2024
22 Ways to Use Google Search Console Filters to Filter Data
Have you been wondering about how to make the most of Google Search Console Filters? Undoubtedly, you can learn a lot about how your website ...
by Masooma Memon · Apr 6, 2023
32 Effective Social Selling Tips for B2B Companies
Don’t be that guy or girl. You know the one that connects with you on Linkedin. Then, once you accept, immediately sends you a sales ...
by Jessica Malnik · Feb 12, 2023
9 Best Google Analytics Custom Dashboards Examples Every Digital Marketer Should Use
Google Analytics is one of the most popular analytics services in the digital world. Did you know that almost 55% of all websites use Google ...
by Maham S. Chappal · May 4, 2022
12 Ways to Analyze Your Referral Sources in Google Analytics
Traffic to your site can come from various sources including social media, other sites linking to you, and your email marketing campaign. But how can ...
by Masooma Memon · Nov 7, 2023
14 Ways to Lower Your Website’s Exit Rate
There are many KPIs and metrics you can track and measure to increase engagement with your audience. However, some metrics are often overlooked, and one ...
by Archita Sharma · Mar 17, 2022
12 Tried and Tested Tips for Increasing your SaaS Average Deal Size
For a SaaS business model, the average deal size is one of the most important factors when it comes to determining the business’s health. It’s ...
by Masooma Memon · Jan 14, 2022
B2C Lead Generation Strategy: Key Differences and Best Approaches
Many marketers think you have to treat B2B and B2C lead generation differently, but the reality is that you are still selling to people regardless ...
by Jessica Malnik · Jun 12, 2024
SEO vs. PPC – Which Strategy is Right for Your Business
When it comes to digital marketing, there are plenty of ways to get visitors to your website. However, the two most common forms are SEO ...
by Maham S. Chappal · Dec 6, 2021