Marketing
Approaches, tactics and advice for marketers
Latest Posts
20 KPIs You Should Include in Your CMO Dashboard (With Examples)
Are you setting up a CMO dashboard and feeling hesitant about which KPIs and metrics to include? Instead of playing eeny, meeny, miny, moe with ...
15 Cross-Channel Marketing Ideas for Small and Medium-Sized Enterprises
Try as you might but it’s nearly impossible to grow your business using one marketing channel only. For one, it’d be putting all your eggs ...
90 Facebook Ads Specialists You Should Look Out for in 2022
Learning Facebook ads can be tricky. And things like algorithm changes, inexperience in the field, and guesswork that goes into determining your audience size are ...
11 Experts Share Their SaaS Growth Hacking Secrets
There are a ton of SaaS growth hacks out there. In fact, the variety of tactics that you can implement can confuse you – making ...
Using Search Query Report in Google Ads: 7 Best Practices for Refining Your PPC Campaigns
Another day another report. It’s probably one of the truisms of any senior position that you’ll spend more time and effort drafting and analyzing reports ...
7 Helpful Insights You Can Learn From a Data Attribution Report
Data can teach you a lot about your sales, marketing and advertising performance. But, it’s up to you to find the patterns behind it. Easier ...
How to Write a Strategy Report? A Step-By-Step Guide for Marketers
A blank page can look terrifying. You make yourself a cup of nice, hot coffee, sit in your comfy chair, and open a new document, ...
13 Ways Small Businesses Can Leverage Instagram for Marketing
Did you know there are roughly 1 billion monthly active Instagram users? If Instagram was a country, it would be three times larger than the ...
How SMB Owners Build Performance Dashboards With Google Sheets Data
Small business owners wear many hats. CEO, COO, CFO, and many more. If you’re one of them, you know what I’m talking about. It’s impossible ...
Creating Dashboards from Multiple Data Sources – a Marketing Superpower
Marketers are often forced to create performance dashboards from each app they use, then “staple” them together and try to make sense out of their ...
10 Common KPI Mistakes Companies Make and How to Avoid Them
Sometimes, it feels like you’ve been trying to make a cake without a recipe. Your ingredients are all over the place and you’re not sure ...
SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports
There are over 200 factors that Google considers when ranking content on search result pages. That means there are plenty of ways to make your ...
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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