Marketing

Approaches, tactics and advice for marketers

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Opt-in Now to Databox’s Benchmark Feature to Get Free Access
Marketing

Opt-in Now to Databox’s Benchmark Feature to Get Free Access

Accurate, statistically-significant Benchmarks are not cheap to get access to.  In fact, research firms charge tens of thousands of dollars for access to benchmark and ...

by Peter Caputa IV | Oct 17, 2022
Content Marketing Reporting: Best Practices and Tools for Building Great Reports (Free Ready to Use Templates Included)
Reporting

Content Marketing Reporting: Best Practices and Tools for Building Great Reports (Free Ready to Use Templates Included)

After meticulous research about what your customers want, you published your content. It may have consisted of blog posts, case studies, e-books, case studies, or ...

by Davor Štefanović | Jun 12, 2024
How Data is Shaping the Future of Marketing Personalization
Marketing

How Data is Shaping the Future of Marketing Personalization

Ever wonder how Netflix finds the perfect cornucopia of content for you every time you log on? For every streaming service out there, there are ...

Ahmad Benny's avatar by Ahmad Benny | May 22, 2023
14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth
Marketing

14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth

What if sales and marketing were so aligned that the marketing team was drowning the sales team in qualified leads each month?  Or, put another ...

Jessica Malnik's avatar by Jessica Malnik | Mar 21, 2023
What is a Marketing Research Report and How to Write It?
Reporting

What is a Marketing Research Report and How to Write It?

There is nothing more embarrassing for a marketer than to hear a client say “…this doesn’t quite address the business questions that we need to ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Feb 24
SEO Analytics and Reporting: Tips, Best Practices and Tools to Get Started
Reporting

SEO Analytics and Reporting: Tips, Best Practices and Tools to Get Started

Everyone who’s been in the SEO industry knows how frustrating metrics fluctuations can be — especially considering the time it takes for you to see ...

by Davor Štefanović | Mar 22, 2023
20 KPIs You Should Include in Your CMO Dashboard (With Examples)
Marketing

20 KPIs You Should Include in Your CMO Dashboard (With Examples)

Are you setting up a CMO dashboard and feeling hesitant about which KPIs and metrics to include? Instead of playing eeny, meeny, miny, moe with ...

Masooma Memon's avatar by Masooma Memon | Jan 30, 2025
15 Cross-Channel Marketing Ideas for Small and Medium-Sized Enterprises
Marketing

15 Cross-Channel Marketing Ideas for Small and Medium-Sized Enterprises

Try as you might but it’s nearly impossible to grow your business using one marketing channel only. For one, it’d be putting all your eggs ...

Masooma Memon's avatar by Masooma Memon | Mar 21, 2023
90 Facebook Ads Specialists You Should Look Out for in 2022
Marketing

90 Facebook Ads Specialists You Should Look Out for in 2022

Learning Facebook ads can be tricky. And things like algorithm changes, inexperience in the field, and guesswork that goes into determining your audience size are ...

Masooma Memon's avatar by Masooma Memon | May 6, 2022
11 Experts Share Their SaaS Growth Hacking Secrets
Marketing

11 Experts Share Their SaaS Growth Hacking Secrets

There are a ton of SaaS growth hacks out there. In fact, the variety of tactics that you can implement can confuse you – making ...

Masooma Memon's avatar by Masooma Memon | Mar 8, 2024
Using Search Query Report in Google Ads: 7 Best Practices for Refining Your PPC Campaigns
Google Ads

Using Search Query Report in Google Ads: 7 Best Practices for Refining Your PPC Campaigns

Another day another report. It’s probably one of the truisms of any senior position that you’ll spend more time and effort drafting and analyzing reports ...

by Davor Štefanović | Mar 8, 2023
7 Helpful Insights You Can Learn From a Data Attribution Report
Reporting

7 Helpful Insights You Can Learn From a Data Attribution Report

Data can teach you a lot about your sales, marketing and advertising performance. But, it’s up to you to find the patterns behind it. Easier ...

Melissa King's avatar by Melissa King | Jun 10, 2024
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