Marketing
Approaches, tactics and advice for marketers
13 Ways to Increase Your Company’s Share of Voice
Ever wonder how visible your website is in comparison to your competitors? Understanding which metrics to track in order to fully understand your search engine ...
by Archita Sharma · Apr 9, 2025
The 18 Most Important LinkedIn Metrics You Should Be Tracking
Posting helpful content on LinkedIn is only half of the marketing picture. The other half, you ask? It’s tracking the right LinkedIn metrics that give ...
by Masooma Memon · Jul 10, 2025
How Do You Track Affiliate Marketing? Start With These 17 KPIs
Affiliate marketing KPIs are a dime a dozen. This is what makes choosing the right metrics to track challenging. Measure the wrong ones and you’d ...
by Jessica Malnik · May 12, 2022
34 Marketing Metrics to Include in Every Marketing Report
According to Databox’s state of business reporting, marketing is the most monitored and reported operation. And marketing report is clear and most effective when it ...
by Masooma Memon · May 1, 2024
24 Ways to Increase Your Mobile App Conversion Rate
Did you know that there are more than 2.5 million apps in the Google Play Store and over 1.8 million apps in the Apple App ...
by Jessica Malnik · Jan 21, 2022
37 Ways High-Ranking Marketers Improve Their Website Domain Authority
If you’re investing in content marketing, you’re undoubtedly spending some time and effort trying to find ways to improve your search rankings. And if you ...
by Maham S. Chappal · May 19, 2022
23 Effective Ways to Reduce Email Unsubscribes
Your email list is your ATM. I first heard this while listening to a talk from Noah Kagan a few years ago. Email marketing is ...
by Jessica Malnik · Apr 10, 2025
Dwell Time for SEO: What It Means & 25 Ways to Improve It
So you’ve crossed off all the important points on your SEO checklist and are sure you’ll start ranking soon. Except, your sweet thought bubble pops ...
by Masooma Memon · Feb 2, 2023
10 Tips for Executing a Cost-Effective Google Ads Bidding Strategy
Imagine having the right amount of budget to run your campaigns, yet all of it goes away in vain because you haven’t set up an ...
by Archita Sharma · Nov 8, 2023
46 Tips for Writing A Cold Email That Actually Gets A Response
Is cold email dead? Talk to 10 different marketers and you’re likely going to get at least a few resounding “yeses!” It’s easy to dismiss ...
by Jessica Malnik · Apr 4, 2023
New Integration: Monitor Ad Engagement with StackAdapt + Databox
Hi there, StackAdapt users ? Today, we’re excited to announce our new integration with StackAdapt, allowing you to track and visualize CPC, CPM, CTR, and all your overall advertising performance alongside ...
by Tamara Omerovic · Jul 29, 2020
The Best Social Media Platforms for Business According to 30+ Experts
With 3.5 billion people using various social media platforms worldwide, businesses are scrambling to create an irresistible social presence and drive a big chunk of ...
by Maham S. Chappal · Oct 20, 2022
9 Ways to Optimize Your Ecommerce Store’s Conversion Rate by Traffic Source
Email, SEO, content marketing, PPC… the list goes on. You’ve got tons of traffic sources you’re relying on to pull people to your website. One ...
by Elise Dopson · Dec 6, 2022
Calculating Marketing ROI: 7 Popular Formulas + Reporting Tips
Did you know that just 39% of marketers feel confident about tracking the ROI of their campaigns? While some readers may not be confident in ...
by Elise Dopson · Jan 31, 2023
16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store
How many website visitors added an item to their cart but didn’t buy? Or, how many people initiated a live-chat but didn’t purchase? And, what ...
by Jessica Malnik · Nov 17, 2022
The 11 Best Pipedrive CRM Features According to Sales Pros
“Return on Investment” is a term we’re used to in the business world. We use it to monitor everything from Facebook Ads to buying software. ...
by Elise Dopson · Jan 26, 2022
How to Improve Your Post Engagement on Facebook Ads
Have you been running Facebook ads but aren’t seeing the engagement you hoped to get from them? It’s possible your ads are reaching lots of ...
by Masooma Memon · Apr 22, 2024
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...
by Elise Dopson · Mar 28, 2023
How to Create & Measure Your Content Marketing Funnel
Confused as to why your content’s conversion rate is so poor? You’re publishing great content on a regular basis. But when you click through to ...
by Elise Dopson · May 2, 2024
26 Ways for Improving Your Ecommerce Conversion Rate
Whether you’re driving people to your online store via content marketing, paid ads, affiliates, etc., every visitor who leaves your website without buying anything is ...
by Jessica Malnik · Nov 11, 2022
Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19
While many agencies survived- and some even thrived- during the 2001 Dot Com Crash and The Great Recession, the one-two punch of a global health ...
by Jessica Malnik · Oct 3, 2022