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Approaches, tactics and advice for marketers

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14 Click-Worthy Email Subject Lines for Sales Prospecting
Marketing

14 Click-Worthy Email Subject Lines for Sales Prospecting

19.84 percent — that’s the average email open rate across all industries as of June 2021. Now, if you’re tracking yours, you can compare it ...

Stefana Zaric's avatar by Stefana Zaric | Mar 29, 2022
What Is a Google Knowledge Panel and How to Get One?
Marketing

What Is a Google Knowledge Panel and How to Get One?

Admittedly, scoring a Google Knowledge Panel for your business is a bit more challenging than optimizing for other SERP features. The reason? You can’t create ...

Masooma Memon's avatar by Masooma Memon | Dec 13, 2022
What Is a Good Audience Size For Facebook Ads?
Marketing

What Is a Good Audience Size For Facebook Ads?

Wondering what’s the ideal Facebook audience size for your ads? As much as you’d like, you can’t close your eye and pick a number. What’s ...

Masooma Memon's avatar by Masooma Memon | Mar 21, 2023
Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021
Marketing

Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021

We asked over 60 Instagram marketing experts what the most common Instagram mistakes businesses make are. Here’s what they voted:

Lily Ugbaja's avatar by Lily Ugbaja | Mar 4, 2022
How Effective Are Your Landing Pages?
Insider Insights

How Effective Are Your Landing Pages?

Hello everyone. Welcome to another episode of Data Snacks. Today, we’re going to talk about Landing Pages, and more specifically, how to properly track how ...

Tamara Omerovic's avatar by Tamara Omerovic | Dec 20, 2023
8 Common Mistakes in Data Analysis for Marketers to Avoid
Marketing

8 Common Mistakes in Data Analysis for Marketers to Avoid

If you make mistakes when analyzing your marketing data, you’re not alone. We surveyed marketing data professionals about their past mistakes, and more than 85% ...

Melissa King's avatar by Melissa King | Jul 11, 2022
What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice
Marketing

What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice

So you’ve heard: a staggering 91% of B2B marketers leverage content marketing to reach their customers. 72% of them also say it has increased their ...

Masooma Memon's avatar by Masooma Memon | Dec 20, 2023
11 Content Marketing Trends for 2021 and Beyond
Marketing

11 Content Marketing Trends for 2021 and Beyond

If you found this article, there is a good chance you are looking for what’s working in content marketing today. Understanding the key trends that ...

Jessica Malnik's avatar by Jessica Malnik | May 1, 2024
8 Sales Prospecting Email Examples to Help You Come Up with Yours
Marketing

8 Sales Prospecting Email Examples to Help You Come Up with Yours

Looking at sales outreach email copy that works can inspire ideas. You might even steal some example templates and tweak them to suit your business ...

Masooma Memon's avatar by Masooma Memon | Jul 16, 2025
9 Small Business Performance Metrics Every Owner Should Monitor for Success
KPIs & Metrics

9 Small Business Performance Metrics Every Owner Should Monitor for Success

No matter how small your business is, you can benefit from measuring its performance metrics. Thanks to today’s analytics technology, it’s simple and affordable to ...

Melissa King's avatar by Melissa King | Apr 14, 2023
Marketing Monitoring vs. Marketing Reporting: What Is More Important?
Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Imagine you’re still in school. Your essays, homework, and quizzes tell you how you’re doing in real-time, and if you’re not happy, you still have ...

Stefana Zaric's avatar by Stefana Zaric | Mar 27, 2023
Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?
Marketing

Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?

Most conversion rate optimization articles focus on A/B testing and large-scale data models. Truth be told, you need A LOT of visitors to be able ...

Jessica Malnik's avatar by Jessica Malnik | Jan 9, 2022
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