Marketing

Approaches, tactics and advice for marketers

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15 Ways to Get Maximum ROI From Your Newsletter
KPIs & Metrics

15 Ways to Get Maximum ROI From Your Newsletter

Did you know that the movie Cutthroat Island from 1995 only made $10 million at the box office? That fact may not have been so ...

Stefana Zaric's avatar by Stefana Zaric | Apr 20, 2023
16 Expert Strategies for Researching Your Ad Campaign’s PPC Keywords
Marketing

16 Expert Strategies for Researching Your Ad Campaign’s PPC Keywords

Keywords are the bread and butter of a PPC campaign. They determine who sees your ads, and you want the right eyes on them. You ...

Melissa King's avatar by Melissa King | Jul 8, 2022
9 Most Helpful Custom Reports in HubSpot
Marketing

9 Most Helpful Custom Reports in HubSpot

HubSpot has several default reports that can help you analyze data better and use the knowledge gained to make better business decisions. But oftentimes a ...

Masooma Memon's avatar by Masooma Memon | Jun 2, 2025
How KlientBoost Improved Customer Engagement and Retention with a Unique Approach to Setting Client Goals
Marketing

How KlientBoost Improved Customer Engagement and Retention with a Unique Approach to Setting Client Goals

Recently, Jonathan Dane sat down with our own John Bonini to share details about how identifying and improving one metric helped boost customer engagement, customer ...

by Spela Mlekuz | Feb 20, 2024
Which Blog Posts Drive The Most CTA Clicks?
Insider Insights

Which Blog Posts Drive The Most CTA Clicks?

Hello everyone. Welcome to another episode of Data Snacks. My name is Monja, and I’m the product marketer at Databox.  How do you judge the ...

Tamara Omerovic's avatar by Tamara Omerovic | Dec 20, 2023
15 Proven Ways To Reduce Your Average Support Ticket Response Time
Marketing

15 Proven Ways To Reduce Your Average Support Ticket Response Time

No matter your industry, niche, or ideal customer, there’s one truth that just about every business shares––customer support will make or break a sustainable business. ...

by Kiera Abbamonte | Jun 10, 2022
10 Clear Signs You Should Pause Your Facebook Campaign
Facebook Ads

10 Clear Signs You Should Pause Your Facebook Campaign

To pause or not to pause? Your latest Facebook ad campaign hasn’t lived up to your expectations – you’ve got lots of views, but no ...

Stefana Zaric's avatar by Stefana Zaric | Dec 20, 2023
Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low
Marketing

Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low

So your Facebook ad costs are shooting for the stars and you just can’t rest well until you bring those costs down, isn’t it? We ...

Masooma Memon's avatar by Masooma Memon | Mar 29, 2023
16 Tips to Increase Email Engagement
Marketing

16 Tips to Increase Email Engagement

When it comes to sending emails to your customers, how do you ensure yours stands out from their crowded inbox? Finding a tactic that works ...

Mara Calvello's avatar by Mara Calvello | Dec 20, 2023
Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know
Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

Whether you’re new to Google Analytics or have been using it to track website performance for years, it is easy to get overwhelmed by all ...

Jessica Malnik's avatar by Jessica Malnik | Feb 24
45 Common SEO Mistakes to Keep Your Eyes on in 2021
Marketing

45 Common SEO Mistakes to Keep Your Eyes on in 2021

SEO is an amazingly complex field. Even experienced pros sometimes neglect SEO fundamentals because there’s just so much to do and remember when it comes ...

Jessica Greene's avatar by Jessica Greene | May 8, 2023
42 Best Free SEO Tools, According to 187 SEOs
Marketing

42 Best Free SEO Tools, According to 187 SEOs

“You do not need to pay money for SEO tools. There are plenty of free tools that can help you.” That was the advice that ...

Jessica Greene's avatar by Jessica Greene | Nov 9, 2023
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