Marketing
Approaches, tactics and advice for marketers
Marketing in Survival Mode with Owl Labs’ Rebecca Corliss
Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute ?? You have no product. You have ...
by Spela Mlekuz · Sep 19, 2021
15 Website Speed Optimization Tips That Anyone Can Implement
Your content is high-quality and you’ve earned tons of backlinks, but you’re still not ranking highly in search. You suspect that your site’s slow loading ...
by Jessica Greene · Oct 1
How Sagefrog Uses Databox to Identify & Optimize Their Top Organic Landing Pages
Optimizing organic landing pages, especially pages that rank well, are important for your company’s strategic SEO planning. Keeping track of top-ranking organic landing pages can ...
by Mark Schmukler · Oct 3, 2019
The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track
You’re trying to find a marketing channel that brings the best results for the cash you’re spending. Email, social media, SEO… Which should be your ...
by Elise Dopson · Jul 14, 2022
The Power of Consistent Messaging & Clear Differentiation with Intercom’s Shane Murphy
When you think of Intercom, what’s the first thing that comes to mind? So, while we can’t actually hear your response, we can bet your ...
by Spela Mlekuz · Sep 19, 2021
Lessons from 7+ Years of Bootstrapping ProfitWell with Patrick Campbell
For a while, Patrick Campbell was too embarrassed to refer to himself as CEO. The company was too small. They didn’t generate enough revenue. They ...
by Spela Mlekuz · Sep 19, 2021
These Are the 35 Best SEO Blogs According to 127 Readers
More than 14% of marketers and SEOs visit 20+ SEO blogs each week. Of course, the bulk of marketers—nearly 75%—have a more measured approach to ...
by Jessica Greene · Jun 3, 2025
Save Time with These Ready-to-Use & Free Marketing Templates
Let me know if this sounds familiar: you’re staring at a blank page, about to spend a long afternoon creating a marketing asset from scratch. ...
by Tamara Omerovic · Apr 3, 2025
The 17 Best Lead Intelligence Tools for Marketers and Sales Reps
If you had to pick one thing that makes your sales and prospecting efforts more effective, what would it be? For most businesses, the answer ...
by Kiera Abbamonte · May 12, 2023
How Lessonly Built a Thriving Brand Community–One Llama at a Time
Kyle Lacy has spray-painted, in his estimation, close to 1000 golden llamas. These are small, trophy-sized llamas, just to be clear. What started as a ...
by Spela Mlekuz · Sep 19, 2019
The Best Structured Data Tools for SEOs and Content Marketers
Google is making it increasingly difficult for website owners to drive traffic. Sure, companies like HubSpot drive millions of visitors each month from Google. But ...
by Elise Dopson · Aug 2, 2024
Building Lola’s Marketing Engine from Scratch with Jeanne Hopkins
You ever notice when people talk about growth, they often talk about the big finishes. How about when things are at near zero? That’s the ...
by Spela Mlekuz · Sep 16, 2019
Here’s How to Use Ahrefs for SEO (According to 97 Marketers)
Ahrefs is a comprehensive SEO tool, which makes it both a valuable addition to your marketing toolset and a beast to learn. To help you ...
by Jessica Greene · Oct 1
11 Creative Ways to Repurpose Your Existing Content & Drive More Traffic
If you’re like most marketers, you put a lot of time, effort, and money into producing content. So, you probably also look for ways to ...
by Kiera Abbamonte · Feb 13, 2023
The Methods and Tools 57 Agencies Use to Measure Social Media ROI
46% of marketing agencies say selling clients on the value of social media marketing is a challenge. We recently teamed up with Sprout Social to ...
by Tamara Omerovic · Jan 21, 2023
No Degree Needed: Do These Things to Get a Job in Digital Marketing.
There are over 840,000 people on LinkedIn with the word “marketer” or “marketing” in their job title––and that’s in the U.S. alone. It’s clearly an ...
by Elise Dopson · Jun 3, 2025
14 Free Ways to Research and Analyze Keywords for Blog Posts
Keyword research and analysis can be costly, but it doesn’t have to be. For access to industry-leading keyword research tools like Moz, Ahrefs, or SEMrush, ...
by Dann Albright · Jun 3, 2025
26 Marketing Agency Account Manager Interview Questions
Talent can be one of the main competitive advantages for a marketing agency. And perhaps no role is more important than that of the account ...
by Tamara Omerovic · Jul 30, 2021
The 44 Most Destructive SEO Myths (According to 120 SEOs)
When I pitched this survey, I thought of eight or so SEO myths that I hear from time to time. I figured other people would ...
by Jessica Greene · Aug 22, 2023
How to Improve The Conversion Rate of Every Video You Produce
When you talk about conversion rate from video, it can mean a lot of different things. It could mean a lead capture directly from the ...
by Gabriel Marguglio · May 4, 2024
17 Financial KPIs Every Sales and Marketing Team Should Track
Sales teams track sales KPIs. Marketing teams track marketing KPIs. But together, those teams should also be tracking financial KPIs. Why? At the end of ...
by Jessica Greene · Jun 3, 2025