Marketing

Approaches, tactics and advice for marketers

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The Most Effective Linkedin Marketing Strategies According to 30 Marketers
LinkedIn

The Most Effective Linkedin Marketing Strategies According to 30 Marketers

It seems that marketers can’t recommend LinkedIn highly enough when discussing effective channels and strategies for 2021. (See what we did there?) It’s been a ...

Jessica Greene's avatar by Jessica Greene | May 6, 2022
How to Reduce Your Email Bounce Rate: 9 Proven Tactics
Marketing

How to Reduce Your Email Bounce Rate: 9 Proven Tactics

A high email bounce rate means several of your subscribers aren’t getting your emails. Put another way, your message isn’t reaching as many eyeballs as ...

Masooma Memon's avatar by Masooma Memon | Mar 14, 2025
21 Examples of High-Performing Pillar Pages To Draw Inspiration From
Marketing

21 Examples of High-Performing Pillar Pages To Draw Inspiration From

Most marketers know that all links are important for SEO. (Maybe that’s why almost half of SEO experts spend equal time creating internal and external ...

Elise Dopson's avatar by Elise Dopson | Aug 23, 2021
12 Marketing KPIs You Should Share With Your Manager
Marketing

12 Marketing KPIs You Should Share With Your Manager

No one is excited to read a 20-page marketing report once a week. Yet, this kitchen sink approach is still what so many marketers rely ...

Jessica Malnik's avatar by Jessica Malnik | Mar 16, 2023
SEO for a New Website: Here’s Everything You Need to Know to Start Ranking
Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

If you wait until SEO is finished to launch your new website, you’ll be waiting forever. SEO is never finished. So a better question to ...

Jessica Greene's avatar by Jessica Greene | Jun 5, 2025
16 Ways for Creating a Marketing Budget (and How to Spend It)
Marketing

16 Ways for Creating a Marketing Budget (and How to Spend It)

There’s no such thing as a perfect marketing budget. The right allocation of resources hinges heavily on your business, your customers, and more. If you’re ...

by Kiera Abbamonte | Jan 20, 2023
Are Your Website Conversion Rates Dropping? Try These 20 Tips
Marketing

Are Your Website Conversion Rates Dropping? Try These 20 Tips

Your website’s conversion rates went down. Now what? No matter what you measure as your site’s conversions, it can sting when you see your hard-earned ...

Melissa King's avatar by Melissa King | Jul 7, 2022
Dozens of Marketers Share How to Get More Views on YouTube
Marketing

Dozens of Marketers Share How to Get More Views on YouTube

Video in business has seen quite the evolution over the last decade. Today, anyone can record a good video with their smartphone, throw in some ...

by Dann Albright | Mar 13, 2023
6 Ways to Maximize Your Facebook Ad Reach (& Why Yours Might Be Low)
Marketing

6 Ways to Maximize Your Facebook Ad Reach (& Why Yours Might Be Low)

We’ve established that organic reach on Facebook is nearly dead. Although some clever marketers have found ways to engage prospects on Facebook via organic channels, ...

by Dann Albright | Mar 28, 2023
Evaluating Organic Search Performance
Insider Insights

Evaluating Organic Search Performance

Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, a product marketer here at Databox. Today we’re going to focus on organic search, ...

Tamara Omerovic's avatar by Tamara Omerovic | Dec 20, 2023
12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance
Google Analytics

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Direct, referral, social, and organic: They’re the four traffic sources Google Analytics shows by default. The only problem? You can’t dive much deeper than that ...

Elise Dopson's avatar by Elise Dopson | Jun 10, 2024
10 Marketing KPIs You Should Share with Your Team
Marketing

10 Marketing KPIs You Should Share with Your Team

Sharing the right marketing KPIs keeps you team motivated and productive. The numbers show how well their efforts are driving results and by how much ...

Masooma Memon's avatar by Masooma Memon | Dec 20, 2023
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