Marketing

Approaches, tactics and advice for marketers

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Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?
Marketing

Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?

Facebook ad bidding is an art. It’s easy to pick up, but it takes skill and know-how to master. Whether you’re new to running Facebook ...

Melissa King's avatar by Melissa King | May 29, 2024
How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)
Marketing

How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)

CPC and lead acquisition costs are going up every day, at the same time budgets are getting leaner all around. If you’re watching every dollar ...

Belynda Cianci's avatar by Belynda Cianci | Mar 28, 2023
Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?
Marketing

Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?

The perfect CTA button on your Facebook ad can make the difference between driving home significant results and ending up with zero response. Why? Because ...

Masooma Memon's avatar by Masooma Memon | Feb 25
23 Content Distribution Tips & Channels For Increasing Website Traffic
Marketing

23 Content Distribution Tips & Channels For Increasing Website Traffic

The average marketing team spends a good amount of time creating content and comparatively very little on promoting that content. Think about the last blog ...

by Kiera Abbamonte | Apr 23, 2024
What Is Schema Markup and How Do You Use It for SEO?
Marketing

What Is Schema Markup and How Do You Use It for SEO?

There’s a lot of ways you can get your website to stand out. Whether it’s a unique domain name, an eye-catching design, or well-written content ...

Mara Calvello's avatar by Mara Calvello | Jan 9, 2022
How Do You Write a Successful Media Pitch that Actually Lands Coverage?
Marketing

How Do You Write a Successful Media Pitch that Actually Lands Coverage?

Are you spending hours in your inbox, sending press releases to any journalist email addresses you can find? If so, you will probably be in ...

Elise Dopson's avatar by Elise Dopson | Aug 23, 2021
Earn Higher Local Search Rankings With This 15-Point SEO Checklist
Marketing

Earn Higher Local Search Rankings With This 15-Point SEO Checklist

Local businesses that haven’t taken the time to optimize for SEO are missing out on a lot of potential revenue. Earning high rankings in Google’s ...

Jessica Greene's avatar by Jessica Greene | Nov 27, 2024
Facebook Ads Reporting: 3 Metrics You Should Track Alongside ROAS
Facebook Ads

Facebook Ads Reporting: 3 Metrics You Should Track Alongside ROAS

Hey everyone, and welcome to another episode of Data Snacks. I’m Monja, product marketer here at Databox, and today we’re going to talk about return ...

Tamara Omerovic's avatar by Tamara Omerovic | Dec 20, 2023
9 Ways to Break Through a Website Traffic Plateau
Marketing

9 Ways to Break Through a Website Traffic Plateau

A website traffic plateau can feel like all your hard work is crumbling. The content you’ve published isn’t paying off anymore. And the backlinks the ...

Masooma Memon's avatar by Masooma Memon | May 19, 2022
Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs
Marketing

Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs

Cultivating your brand through good marketing is an important part of building longevity and loyalty for your product or service. But good service and solid ...

Belynda Cianci's avatar by Belynda Cianci | Aug 2, 2024
Google Analytics 4 vs. Universal Analytics: 4 Main Differences
Google Analytics

Google Analytics 4 vs. Universal Analytics: 4 Main Differences

By now, you have probably heard that Google Analytics is not just a simple upgrade to Universal Analytics, but almost an entirely new product. But ...

Masooma Memon's avatar by Masooma Memon | Nov 3, 2022
24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales
Marketing

24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Over 353 million people use Twitter each month. That’s a huge volume of people who can be exposed to your business. …Yet with 500 million ...

Elise Dopson's avatar by Elise Dopson | Jul 16, 2025
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