Marketing

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Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store
Marketing

Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store

Whether you are launching a brand new eCommerce store or switching to a different eCommerce platform, this process can be overwhelming and time-consuming.  There are ...

Author's avatar by Jessica Malnik | Sep 12, 2023
How Growth Machine Turns Podcast Episodes Into Attributable Conversions
Metrics & Chill Podcast

How Growth Machine Turns Podcast Episodes Into Attributable Conversions

Recently, John Bonini connected with Amanda Natividad, Head of Marketing at Growth Machine, for an episode of our Metrics & Chill podcast. Amanda told John ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024
The 11 Best Ecommerce Payment Processing Tools
Marketing

The 11 Best Ecommerce Payment Processing Tools

How do you accept payments online? e After you decide on what products you are going to sell, this is the next question you will ask ...

Author's avatar by Jessica Malnik | Dec 6, 2022
What is Keyword Cannibalization and How Do You Fix It?
Marketing

What is Keyword Cannibalization and How Do You Fix It?

Let’s start with a confession: I’ve heard of keyword cannibalization plenty of times. Each time, I paused and wondered what a weird term. It’s like ...

Author's avatar by Masooma Memon | Feb 3, 2023
Small Business Video: 16  Tips for Creating Great Video On a Budget
Marketing

Small Business Video: 16 Tips for Creating Great Video On a Budget

Most small business owners are fully aware of the effect a well-made marketing video could have on their bottom line. Video is one of the ...

Author's avatar by Mariana Santiago | May 3, 2022
How Bonjoro Doubled Trial Conversions with Personalized Video
Metrics & Chill Podcast

How Bonjoro Doubled Trial Conversions with Personalized Video

Recently, Casey Hill of Bonjoro talked with our own John Bonini for an episode of our newest podcast, Metrics & Chill. As Head of Growth, ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024
The 11 Best Email Tools for Ecommerce
Marketing

The 11 Best Email Tools for Ecommerce

When it comes to marketing ROI, there are few channels – if any – that can rival email marketing.  With dozens of email marketing software ...

Author's avatar by Jessica Malnik | Nov 24, 2022
Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast
Marketing

Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast

If you’re looking for the best podcast platform for your business, you’re not alone. With podcasting skyrocketing in popularity in the past decades, plenty of ...

Author's avatar by Melissa King | Dec 13, 2022
Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads
Marketing

Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads

Paid ads are one of the few levers where you can drive traffic in a short time frame. This means some marketers treat paid ad ...

Author's avatar by Jessica Malnik | Jan 13, 2022
Categories vs. Tags – SEO Best Practices for Sorting your Content
Marketing

Categories vs. Tags – SEO Best Practices for Sorting your Content

Whether it’s the clothes in your cupboard or posts on your WordPress blog, sorting out things is important. When it comes to WordPress posting, categories ...

Author's avatar by Masooma Memon | May 23, 2023
10 Ways to Use Your Blogs and Podcasts Together
Content Marketing

10 Ways to Use Your Blogs and Podcasts Together

Consider this: about 409 million people view 20 billion pages every month. And, 51% of the US population – over half of the population that ...

Author's avatar by Masooma Memon | Feb 22, 2024
Keyword Difficulty Explained: What It Is and How It Impacts SEO
Marketing

Keyword Difficulty Explained: What It Is and How It Impacts SEO

When it comes to writing content that ranks, there’s a lot to consider. You probably take the time to plan out its specific URL, create ...

Author's avatar by Mara Calvello | Jan 6, 2022
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