Marketing
Approaches, tactics and advice for marketers
How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better
Marketing agency StoryTeller Media Communications has steadily grown from a one-man band in 2009 to 14 people today by increasingly focusing on their strengths. They first ...
by Peter Caputa IV · Sep 19, 2021
How to Do a Digital Marketing Audit Using SEMRush, Google Analytics and Facebook Insights
People have opinions. That’s a fact. When a client approaches our agency, Resolute PR, they typically have opinions about why their marketing is or isn’t ...
by Natalie Cagle · Mar 15, 2024
5 HubSpot Smart Lists for Tracking Your Most Important Inbound Marketing Metrics
No two clients are ever the same. Maybe their needs call for a similar strategy—say, content that will help grow their businesses—but that doesn’t mean ...
by Meredith Desousa · Jun 5, 2025
The Essential KPIs for Tracking The Performance of Your Marketing Videos
Content attribution is hard work. People consume the content you produce in so many different ways, and across so many different channels, that it’s often ...
by Gabriel Marguglio · Nov 10, 2021
How to Identify Your Most Profitable Digital Marketing Channels
Digital marketing channels change quickly. Whether it’s an AdWords campaign, a big email send, or content you’ve spent time creating, most marketing teams can’t afford ...
by Remington Begg · Sep 23
8 Free SaaS Productivity Apps That Have Changed How I Work
If there is a job to be done, chances are, there’s a SaaS application to help. Project management. CRM. Email. SEO. Content marketing. Cold calling. ...
by Matt Pliszka · Jun 3, 2025
How to Set Marketing Goals That Position Your Clients for Success
Imagine this: Your marketing team has assembled in the conference room. They are stressed and at a loss about not achieving their targets for the ...
by David Miller · Jun 3, 2025
How to Transform Your Blog Articles Into High-Ranking Marketing Videos
There’s one trend digital marketers can no longer ignore: The rapidly growing demand for video content. And it’s not just the demand, customers and readers ...
by Ann Smarty · Jun 3, 2025
A Beginner’s Guide to Mobile Website Optimization
What’s your strategy for mobile website optimization? Would you classify your approach as a strategy… or just a series of tactics? Unless you’re a seasoned ...
by Tamara Omerovic · Jun 5, 2025
Hiten Shah on the Pillars of a Successful Go-To-Market Strategy
Hiten Shah has been building SaaS products for about 15 years. You may have used a few of them, including KISSmetrics or Crazy Egg. But ...
by Tamara Omerovic · Jun 2, 2025
The Best Time To Send Email, According to Marketing and Sales Experts
When’s the best time to send email? If you were hoping for one, definitive answer to this question, you may need to readjust your expectations. ...
by Tamara Omerovic · Jan 12, 2022
These Are The Most Sought-After Marketing Services
Agency Spotter, a website that lets marketers search and find marketing agencies, released their 4th annual Marketing Trends Reports. The data is based on the ...
by Peter Caputa IV · May 24, 2018
3 Examples of Marketing Videos You Can Film Right From Your Desk
If you’re amazed at how quickly video marketing has exploded in the past 24 months, you shouldn’t be. The signs were there. When you think ...
by Tamara Omerovic · Jun 5, 2025
15 Shopify Integrations to Supercharge Your Store
After surveying more than a dozen Shopify pros, one of the key lessons we learned is that e-commerce experts maximize their success by leveraging Shopify ...
by Tamara Omerovic · Jan 2, 2025
How Your Agency Can Create Interactive Content Without A Developer
Are you familiar with the concept of “content shock”? Here’s the basic idea: your prospects have a limited daily appetite for videos, blog posts, and ...
by Tamara Omerovic · May 18, 2018
Google’s Top Ranking Factors Explained By Applying for A New Job
Have you ever applied for a job? (Of course you have.) Then you can easily understand Google’s top ranking factors. We recently asked our community ...
by Tamara Omerovic · May 17, 2018
15 Free Mobile Apps That Instantly Make Marketers More Productive
What does “being more productive” mean to you? For some marketers, it’s all about mobility. The ability to do things from your mobile phone–from anywhere–has ...
by Tamara Omerovic · Oct 27, 2021
Drive More Traffic, Qualified Leads, and Business with Databox’s New Co-Marketing Program
“Partnerships are key to business success–but only when they’re focused on helping mutual customers be successful.” Databox’s CEO Pete Caputa wrote those words as he introduced ...
by Tamara Omerovic · May 14, 2018
How The Best Marketing Teams Track Marketing Qualified Leads
How much traffic did you generate last month? Great. How about leads? Nice work. Now, the third, and perhaps the most important question: how many ...
by Parker Short · Jun 5, 2025
The 20 Best Free Software Tools for Startups
The startup journey is as thrilling as it is daunting, filled with challenges that test every founder’s resilience and creativity. Reid Hoffman, founder of LinkedIn, ...
by Tamara Omerovic · Jun 3, 2025
The Most Important Social Media Marketing Trends That You Must Know
Social Media is dying. No, I don’t mean you should expect your beloved social media platforms to pack up and leave. What I really mean ...
by Adhip Ray · May 12, 2022