Marketing

Approaches, tactics and advice for marketers

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How to Start a Blog from Scratch: 26 Tips for Beginners
Content Marketing

How to Start a Blog from Scratch: 26 Tips for Beginners

Wondering how to start a blog? There’s no short answer to this. The long answer, however, revolves around several aspects. These include shopping for your ...

Author's avatar by Masooma Memon | Oct 11, 2022
9 Abandoned Cart Email Tips to Win Back Your Customers
Marketing

9 Abandoned Cart Email Tips to Win Back Your Customers

If you own an e-commerce business, having shoppers leave items in their cart without completing the purchase can be extremely frustrating. After all, they’re so ...

Author's avatar by Mara Calvello | Mar 16, 2023
How to Build an Email List for Ecommerce: 17 Proven Tips
Marketing

How to Build an Email List for Ecommerce: 17 Proven Tips

Whether you run an Amazon FBA business, a Shopify store, or sell omnichannel, you are likely heavily reliant on one – maybe two – marketing ...

Author's avatar by Jessica Malnik | Jan 13, 2022
10 Ways to Improve Lead Quality with LinkedIn Campaign Groups
Marketing

10 Ways to Improve Lead Quality with LinkedIn Campaign Groups

LinkedIn is one lean and mean lead generation machine. Although there are numerous strategies marketers employ to generate leads via LinkedIn, one often underlooked feature ...

Author's avatar by Maham S. Chappal | Apr 25, 2023
30 Ways to Come Up With Great Blog Topic Ideas
Content Marketing

30 Ways to Come Up With Great Blog Topic Ideas

So you have your digital pen at the ready, a steaming cup of coffee sits on your desk, and your blog post publishing date is ...

Author's avatar by Masooma Memon | Mar 21, 2023
The 17 Best Chrome Extensions for Sales and Marketing
Marketing

The 17 Best Chrome Extensions for Sales and Marketing

188,620. This is the exact amount of marketing and sales extensions currently available on Chrome. With close to 200,000 chrome extensions available, it can be ...

Author's avatar by Maham S. Chappal | May 2, 2024
24 Effective Strategies to Reduce Facebook Ads CPA
Marketing

24 Effective Strategies to Reduce Facebook Ads CPA

How do I acquire new customers at the lowest cost?  If you are running Facebook ads, this is a question you’ve probably asked a time ...

Author's avatar by Jessica Malnik | May 11, 2022
How to Write a Blog Post Outline: Write Better Blogs with These 21 Tactics
Content Marketing

How to Write a Blog Post Outline: Write Better Blogs with These 21 Tactics

If you’ve been streamlining blog production and are stuck at how to write a blog post outline, know that you’re at the right place. Because, ...

Author's avatar by Masooma Memon | Dec 6, 2021
Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?
Marketing

Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?

Spending on an ad campaign is just part of the equation. Calculating the return is another. The equation often gets confusing since you may get ...

Author's avatar by Masooma Memon | Dec 22, 2021
12 Custom Facebook Ad Metrics Every Campaign Needs
Use Cases

12 Custom Facebook Ad Metrics Every Campaign Needs

Facebook Ads offers a wide selection of standard metrics that, sometimes, are just not enough for you to get a complete picture of how your ...

Author's avatar by Marija Hladni | Apr 12, 2023
Link Building Emails: 15+ Experts Share Valuable Outreach Advice
Marketing

Link Building Emails: 15+ Experts Share Valuable Outreach Advice

An average person gets about 121 emails daily.   Translation: an average person’s inbox is crowded, which means it’s easy for them to lose your ...

Author's avatar by Masooma Memon | Jan 12, 2022
Blog vs.Vlog: Where Are Marketers Spending More Time and Resources?
Marketing

Blog vs.Vlog: Where Are Marketers Spending More Time and Resources?

As a marketer with a limited budget and time, which marketing strategy should you invest in 2021 and beyond?  Are people even reading long-form blogs ...

Author's avatar by Maham S. Chappal | Dec 6, 2021
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