Marketing

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Facebook A/B Testing Tips: 12 Tips for Improving Your Tests
Marketing

Facebook A/B Testing Tips: 12 Tips for Improving Your Tests

Running the perfect Facebook ad is harder than it sounds. There are so many elements to consider that it can be hard to determine whether ...

Mara Calvello's avatar by Mara Calvello | Mar 29, 2023
18 Best Social Media Plugins for WordPress
Marketing

18 Best Social Media Plugins for WordPress

Did you know there are more than 3,000 social media plugins available in the WordPress Plugins Library? And, some of these plugins have been downloaded ...

Jessica Malnik's avatar by Jessica Malnik | Dec 17, 2021
16 Best SEO Extensions for Google Chrome to Boost Website Rankings
Marketing

16 Best SEO Extensions for Google Chrome to Boost Website Rankings

Truth be told: there are tons of SEO Chrome extensions out there. But if you were to sit and sift through these extensions to get ...

Masooma Memon's avatar by Masooma Memon | Jul 11, 2024
How to Use Google Search Operators to Inform Your Content Strategy
Marketing

How to Use Google Search Operators to Inform Your Content Strategy

Did you know that Google processes more than 40,000 searches every second? Chances are, if you work in content marketing, you have probably done a ...

Jessica Malnik's avatar by Jessica Malnik | Jan 6, 2022
How WalkerBots Content Studios Cuts Time to Conversion In Half By Increasing Return Visitor Rate
Marketing

How WalkerBots Content Studios Cuts Time to Conversion In Half By Increasing Return Visitor Rate

Tommy Walker, founder of WalkerBots Content Studios, talked with John Bonini on an episode of the Metrics and Chill podcast. Tommy talked about how they ...

by Kiera Abbamonte | Feb 20, 2024
What is Link Bait & 6 Ways to Do It Right (with Examples)
Marketing

What is Link Bait & 6 Ways to Do It Right (with Examples)

Link bait is what it sounds: a bait that attract links. It works two ways: gets you links (and, with it, better SEO) and offers ...

Masooma Memon's avatar by Masooma Memon | Apr 10, 2025
Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency
Marketing

Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency

Is the thought of Instagram ads cost holding you back from reaching out to an audience of 83 million youngsters? That’s right, the visual-first platform ...

Masooma Memon's avatar by Masooma Memon | May 11, 2022
LinkedIn Video Ads: Best Practices & Ad Specs
Marketing

LinkedIn Video Ads: Best Practices & Ad Specs

Did you know that there are 740 million active users on LinkedIn?  49% of Internet users who make more than $75,000 USD use the site.  ...

Jessica Malnik's avatar by Jessica Malnik | May 8, 2023
Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success
KPIs & Metrics

Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success

What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...

Jessica Greene's avatar by Jessica Greene | Dec 2, 2022
9 Ways to Increase Your Branded Search Traffic for High-Quality Leads
Marketing

9 Ways to Increase Your Branded Search Traffic for High-Quality Leads

When it comes to directing visitors to your website, search optimization is key. Organic search traffic offers about 20 times as many click opportunities as ...

Melissa King's avatar by Melissa King | Jun 29, 2022
12 Best Tools Marketers Use for Market Research
Marketing

12 Best Tools Marketers Use for Market Research

Market research tools are a dime a dozen. While this is exciting news, it’s also confusing since the variety of options can leave you wondering ...

Masooma Memon's avatar by Masooma Memon | Mar 16, 2023
Social Conversions: How to Generate Leads from Social Media
Marketing

Social Conversions: How to Generate Leads from Social Media

Social conversions can be hugely beneficial to your business — after all, if you can convert customers distracted by the latest gossip on a social ...

Mariana Santiago's avatar by Mariana Santiago | Oct 20, 2022
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