Marketing
Approaches, tactics and advice for marketers
Why Your Content Marketing Playbook Needs to Change
Ginny Mineo isn’t so sure the old content marketing playbook works like it used to. Mineo was a big player in the strategy that drove ...
by Tamara Omerovic · May 1, 2018
9 Popular LinkedIn Ads Features That Will Help You Reach The Perfect Audience
LinkedIn Ads received a significant overhaul in 2017 to compete with other giants in paid advertising, like Google and Facebook. Over the last three years, ...
by Tamara Omerovic · Apr 19, 2018
How To Become Your Digital Marketing Agency’s Favorite Client
We asked some of our most active marketing agency partners a simple question: “Do you do better work for your best clients?” And a majority ...
by Tamara Omerovic · Apr 21, 2022
Why You Need to Change Your SEO Strategy in 2025
SEO strategy predictions were everywhere even before 2025. The web was flooded with opinions from Search Engine Optimizers (SEOs) some accurate, some way off. Every ...
by Adhip Ray · Sep 24
The Story Behind Databox’s Mission
If you’ve read any of our content lately, specifically our product releases, you’ve undoubtedly noticed a positioning theme around making things easy. Sure, “easy” is ...
by Tamara Omerovic · Oct 9, 2020
Basic Google Analytics Concepts Explained By Visiting A Shopping Mall
Google Analytics created a new vocabulary to help digital marketers analyze their website traffic data. Terms like sessions, pageviews, filters and segments have all been ...
by Tamara Omerovic · Apr 17, 2023
44 Social Media Marketing Tactics That Still Drive Engagement, Leads and New Customers in 2018
You might be tempted to build a presence across all of the top social networks, since after all, at least some of your customers use ...
by Tamara Omerovic · Jun 5, 2025
20 Local Marketing Software Tools to Attract and Engage Nearby Buyers
If you market your business to a local audience, you probably feel like your work is not as quantifiable as you would like. For example, ...
by Tamara Omerovic · Jun 5, 2025
![The Top Content Marketing Formats for 2018 [Survey Results]](https://cdnwebsite.databox.com/wp-content/uploads/2018/03/30104547/TopContentMarketingStrategiesBG-640x384.jpg)
The Top Content Marketing Formats for 2018 [Survey Results]
As new marketing tactics, channels and formats pop up almost every day, marketers must constantly choose between sticking with the strategies that have been working for ...
by Tamara Omerovic · Jul 11, 2024
![Track & Visualize Your HubSpot Email Campaigns Like This… [Data Snacks]](https://cdnwebsite.databox.com/wp-content/uploads/2018/03/29141704/datasnacks_video_opener-640x360.jpg)
Track & Visualize Your HubSpot Email Campaigns Like This… [Data Snacks]
Subscribers say they hate it. Businesses love it. The Direct Marketing Associations (DMA) says it’s still the top digital marketing channel in terms of ROI. ...
by Tamara Omerovic · Jan 12, 2022
32+ Live Website Chat Features You Need If You Want More Leads
On the popular pages of your website, a small fraction of your site visitors click your calls to action (CTA) like (“Request a Consultation”, “Get ...
by Tamara Omerovic · Jun 3, 2025
Basecamp’s Journey to 100,000 Paying Customers
What if I told you that Basecamp was, sort of, an accident? In 1999, Jason Fried’s design agency, 37Signals, developed an internal tool to solve ...
by Tamara Omerovic · Sep 19, 2021
52 Tips to Improve Company Blog Performance
Have you ever felt that business blogging just wasn’t worth the effort? Have you caught yourself saying things like, “Decision-makers in my industry don’t seem ...
by Tamara Omerovic · Jun 5, 2025
Here’s How We Track & Improve Our Website Conversion Rate [Data Snacks]
How do I improve my website conversion rate? What’s the best way to track it? What’s considered a good website conversion rate? At Databox, our ...
by Tamara Omerovic · Dec 18, 2023
![How to Improve Your Search Position and Rank on Page One of Google [Data Snacks]](https://cdnwebsite.databox.com/wp-content/uploads/2018/03/20172922/TwoDataSnacksSEO3-640x384.jpg)
How to Improve Your Search Position and Rank on Page One of Google [Data Snacks]
How do I rank on page one of Google? How hard is it to improve my search engine rankings? How do I increase my organic ...
by Tamara Omerovic · Mar 20, 2018
3 Simple Steps To Use Data And Analytics To Drive More Revenue
As a marketer and a parent of two kids under four years old, my days and nights are filled with analyzing data to find the ...
by Cassandra Clemens · Nov 9, 2021
So You Missed Your Marketing Goals—Here’s What to Do Next
Ah, goals. Nothing gets us marketers and salespeople going like some rock solid, S.M.A.R.T. goals to kick us off in the right direction as our days ...
by Stephanie Tran · May 18, 2022
How To Track Your WordPress Post Metrics by Author and Publish Date in Google Analytics
If you use Google Analytics to measure your content marketing, you have probably noticed that it does not offer two valuable dimensions for analyzing your ...
by Tamara Omerovic · Jun 5, 2025
![How to Identify Your Most Valuable Website Traffic Sources [Data Snacks]](https://cdnwebsite.databox.com/wp-content/uploads/2018/03/09170420/DataSnack4BG-640x384.jpg)
How to Identify Your Most Valuable Website Traffic Sources [Data Snacks]
It’s been just over a month since we launched the Data Snacks series, and one of the primary goals was to hear from you, the ...
by Tamara Omerovic · Jun 5, 2025
Garbage In, Garbage Out – The Impact of Data Quality on Data Insights
We have some spectacular new tools for gathering, analyzing and visualizing sales/marketing data these days. Most of us assume that all data points are created equal. ...
by Tamara Omerovic · Apr 14, 2023
How Companies like Apple, Facebook (And Others) Build Habit-Forming Products
It’s been over four years since Hooked was first published and that bright yellow cover still manages to catch my eye throughout the workday. (It ...
by Tamara Omerovic · Mar 8, 2018