Ground Up Podcast

The Story Behind Databox’s Mission

On this episode of Ground Up, Pete and I share some background on how (and why) Databox is making performance insights more accessible to everyone.

John Bonini John Bonini on April 9, 2018 (last modified on October 9, 2020) • 1 minute read

If you’ve read any of our content lately, specifically our product releases, you’ve undoubtedly noticed a positioning theme around making things easy.

Sure, “easy” is a core tenant of many company missions, however, it’s especially true for us here at Databox.

Making things easy is damn hard work, particularly when most people associate “performance” and “data” as being clinical and complex.

But therein lies the opportunity.

We’ve anchored ourselves to the mission of making performance insights more accessible to everyone for a long time. which has informed product development, marketing, customer support, partner marketing–you name it.

But what does “making performance insights more accessible” mean?

Well, instead of writing more about it, Pete and I decided to provide some background on the latest episode of Ground Up.

Subscribe to Ground Up on iTunes and hear honest portrayals of the hard stuff, breakthroughs, and lessons learned from starting or growing a business.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
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