Ground Up Podcast

The Story Behind Databox’s Mission

On this episode of Ground Up, Pete and I share some background on how (and why) Databox is making performance insights more accessible to everyone.

John Bonini John Bonini on April 9, 2018 • 1 minute read

If you’ve read any of our content lately, specifically our product releases, you’ve undoubtedly noticed a positioning theme around making things easy.

Sure, “easy” is a core tenant of many company missions, however, it’s especially true for us here at Databox.

Making things easy is damn hard work, particularly when most people associate “performance” and “data” as being clinical and complex.

But therein lies the opportunity.

We’ve anchored ourselves to the mission of making performance insights more accessible to everyone for a long time. which has informed product development, marketing, customer support, partner marketing–you name it.

But what does “making performance insights more accessible” mean?

Well, instead of writing more about it, Pete and I decided to provide some background on the latest episode of Ground Up.

Subscribe to Ground Up on iTunes and hear honest portrayals of the hard stuff, breakthroughs, and lessons learned from starting or growing a business.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
You may also like...
Read more

Hiten Shah on the Pillars of a Successful Go-To-Market Strategy

On the latest episode of Ground Up, Hiten Shah details the successful research, development, and launch of his newest tool, FYI.

Ground Up Podcast   |  Jun 11

Read more

Inside Help Scout’s Mission to Optimize The Customer Experience First

They’ve grown to 75 employees in 50+ cities, have been profitable since year 2, and have raised $12 million as a tool to further their mission–here’s the story of everything in between.

Ground Up Podcast   |  Jun 1

Read more

Working Backwards: How to Set Client Goals & Expectations

Jessica Miller and Sandie Young, both long-tenured members of PR 20/20, share insights on setting goals, exceeding client expectations, and building a great marketing agency.

Ground Up Podcast   |  May 18