Ground Up Podcast

Basecamp’s Journey to 100,000 Paying Customers

Jason Fried on Basecamp’s beginnings, staying bootstrapped, and why they don’t care about world dominance.

John Bonini John Bonini on March 23, 2018 • 1 minute read

What if I told you that Basecamp was, sort of, an accident?

In 1999, Jason Fried’s design agency, 37Signals, developed an internal tool to solve their project and client management issues.

They never intended for it to become a standalone product.

Well, as it turns out, a lot of other people were having those same issues. And they needed a solution.

Almost 20 years later, Basecamp is doing tens of millions in revenue, is profitable, and just 56 employees, almost all of whom work remotely.

Oh, and they’re bootstrapped.

They didn’t take VC.

They don’t care about world dominance.

They ask that their employees work no more than 40 hours a week.

They did everything…different.

So how did Basecamp flip the Silicon Valley mindset on its head, yet still achieve massive user adoption and profitability?

Listen in as Jason Fried shares the story.

Subscribe to Ground Up on iTunes and get notified when new episodes go live.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
You may also like...
Read more

How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

On this episode of Ground Up, CloudApp’s Joe Martin shares how they grew to 3 million users without a marketer on staff and how their approach to marketing has evolved now that they do.

Ground Up Podcast   |  Oct 14

Read more

How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting

On this episode of Ground Up, Transistor cofounder Justin Jackson shares why he and his co-founder Jon started a “boring” podcast hosting company, how they netted their first 100+ customers, and how they modeled their growth in order to grow without outside investment.

Ground Up Podcast   |  Oct 7

Read more

Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

On this episode of Ground Up, Rebecca Corliss talks about landing press coverage before you have a product or website, building a brand and content marketing engine from scratch, and marketing through survival mode.

Ground Up Podcast   |  Sep 30