Ground Up Podcast

Basecamp’s Journey to 100,000 Paying Customers

Jason Fried on Basecamp’s beginnings, staying bootstrapped, and why they don’t care about world dominance.

John Bonini John Bonini on March 23, 2018 • 1 minute read

What if I told you that Basecamp was, sort of, an accident?

In 1999, Jason Fried’s design agency, 37Signals, developed an internal tool to solve their project and client management issues.

They never intended for it to become a standalone product.

Well, as it turns out, a lot of other people were having those same issues. And they needed a solution.

Almost 20 years later, Basecamp is doing tens of millions in revenue, is profitable, and just 56 employees, almost all of whom work remotely.

Oh, and they’re bootstrapped.

They didn’t take VC.

They don’t care about world dominance.

They ask that their employees work no more than 40 hours a week.

They did everything…different.

So how did Basecamp flip the Silicon Valley mindset on its head, yet still achieve massive user adoption and profitability?

Listen in as Jason Fried shares the story.

Subscribe to Ground Up on iTunes and get notified when new episodes go live.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
You may also like...
Read more

How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better

The story of how two specialized agencies grew by leveraging each other’s strengths to serve their clients’ better.

Ground Up Podcast   |  Jun 26

Read more

Hiten Shah on the Pillars of a Successful Go-To-Market Strategy

On the latest episode of Ground Up, Hiten Shah details the successful research, development, and launch of his newest tool, FYI.

Ground Up Podcast   |  Jun 11

Read more

Inside Help Scout’s Mission to Optimize The Customer Experience First

They’ve grown to 75 employees in 50+ cities, have been profitable since year 2, and have raised $12 million as a tool to further their mission–here’s the story of everything in between.

Ground Up Podcast   |  Jun 1