Marketing

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Video SEO: Ranking on Google vs. Ranking on YouTube
Marketing

Video SEO: Ranking on Google vs. Ranking on YouTube

Getting the right equipment. Writing the script. Setting up the lighting. There’s a lot that goes into creating a video. Once you’ve put on the ...

Mara Calvello's avatar by Mara Calvello | Jul 11, 2024
Facebook Group vs. Facebook Page: What’s Better for Your Brand?
Marketing

Facebook Group vs. Facebook Page: What’s Better for Your Brand?

Should your brand use a Facebook group or a Facebook page to optimize engagement and drive up revenue? We’ve polled a large group of experts ...

Mariana Santiago's avatar by Mariana Santiago | Apr 18, 2023
Marketing on Clubhouse: Can Clubhouse Become a Viable Marketing Channel?
Marketing

Marketing on Clubhouse: Can Clubhouse Become a Viable Marketing Channel?

If you’re in marketing, sales, or any corporate industry heavily tied to social media, you’ve probably heard of Clubhouse.  Over the past few months, Clubhouse ...

Rebecca Reynoso's avatar by Rebecca Reynoso | Dec 17, 2021
How Long Does SEO Take to Show Results?
Marketing

How Long Does SEO Take to Show Results?

In the world of search engine optimization, there are so many questions you could ask. But at the end of the day, one question rules ...

Mara Calvello's avatar by Mara Calvello | May 8, 2023
40 Advanced Google Sheets Tips for Marketing Pros
Marketing

40 Advanced Google Sheets Tips for Marketing Pros

Data is the lifeblood of effective marketing, essential for solving problems and identifying opportunities. “You can’t manage what you don’t measure.” This quote, commonly attributed ...

Jack David Hildebrand's avatar by Jack David Hildebrand | May 5, 2022
The 11 Best Marketo Integrations for Marketers
Marketing

The 11 Best Marketo Integrations for Marketers

Marketo, also known as Marketo Engage, automates marketing processes like lead generation, A/B testing, and analytics. It also has more than 550 integration partners to ...

Melissa King's avatar by Melissa King | Jun 27, 2022
How Long Should a Facebook Video Ad Be?
Facebook Pages

How Long Should a Facebook Video Ad Be?

A picture is worth more than a thousand words – and a thousand words alone can get a marketer’s point across quite easily. That’s why ...

Mariana Santiago's avatar by Mariana Santiago | Apr 8, 2022
Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store
Marketing

Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store

Whether you are launching a brand new eCommerce store or switching to a different eCommerce platform, this process can be overwhelming and time-consuming.  There are ...

Jessica Malnik's avatar by Jessica Malnik | Sep 12, 2023
Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads
Marketing

Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads

In 2020, Instagram had 1 billion active users. If you have an audience that uses Instagram, that’s a lot of eyes your ads can reach. ...

Melissa King's avatar by Melissa King | Feb 25
The 11 Best Ecommerce Payment Processing Tools
Marketing

The 11 Best Ecommerce Payment Processing Tools

How do you accept payments online? e After you decide on what products you are going to sell, this is the next question you will ask ...

Jessica Malnik's avatar by Jessica Malnik | Dec 6, 2022
What is Keyword Cannibalization and How Do You Fix It?
Marketing

What is Keyword Cannibalization and How Do You Fix It?

Let’s start with a confession: I’ve heard of keyword cannibalization plenty of times. Each time, I paused and wondered what a weird term. It’s like ...

Masooma Memon's avatar by Masooma Memon | Feb 3, 2023
Small Business Video: 16  Tips for Creating Great Video On a Budget
Marketing

Small Business Video: 16 Tips for Creating Great Video On a Budget

Most small business owners are fully aware of the effect a well-made marketing video could have on their bottom line. Video is one of the ...

Mariana Santiago's avatar by Mariana Santiago | May 3, 2022
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