Marketing
Approaches, tactics and advice for marketers
![Now You Can Track & Visualize Your Eventbrite KPIs in Real Time [New Integration]](https://cdnwebsite.databox.com/wp-content/uploads/2018/03/09172702/eventbrite-blog-640x360.jpg)
Now You Can Track & Visualize Your Eventbrite KPIs in Real Time [New Integration]
Ready to take your event marketing strategy to new heights? Starting today, Databox can help. We’re excited to officially announce our new integration with Eventbrite, ...
by Tamara Omerovic · Mar 9, 2018
How To Improve Sales & Marketing Alignment, According to 23 Inbound Marketing Experts
In HubSpot’s State of Inbound 2017 report, 6000 respondents were polled on the current state of alignment between marketing and sales teams. As you can ...
by Tamara Omerovic · Jan 21, 2022
Turn More Leads Into Customers With These Tactics from 24 Experienced Digital Marketers
The handoff of qualified leads from marketing to sales is notoriously tricky. On one hand, if a marketer delivers a high volume of low quality ...
by Tamara Omerovic · Jun 3, 2025
65 Common SEO Mistakes (And How The Experts Fix Them)
SEO is an incredibly complicated subject. Rather than put in the time and energy to understand the entire discipline, many marketers choose to stick to ...
by Tamara Omerovic · Jun 5, 2025
![The Only Google Analytics Acquisition Dashboard You’ll Ever Need [Data Snacks]](https://cdnwebsite.databox.com/wp-content/uploads/2018/02/27131907/GoogleAcquisitionDataSnackBG-640x384.jpg)
The Only Google Analytics Acquisition Dashboard You’ll Ever Need [Data Snacks]
Data Snacks is a video series from Databox that shares bite-sized tips to help you be more data-driven. Acquisition reporting, and more specifically channel attribution, is ...
by Tamara Omerovic · Jun 10, 2024
![The 10 Most-Tracked HubSpot Marketing Metrics [Original Data]](https://cdnwebsite.databox.com/wp-content/uploads/2018/02/26115448/HubSpotMetricsBG-640x384.png)
The 10 Most-Tracked HubSpot Marketing Metrics [Original Data]
This data was sourced from just over 49,000 Datablocks used to track HubSpot Marketing metrics in Databox. (What is a Datablock?) Despite continuous proclamations of ...
by Tamara Omerovic · Jun 5, 2025
It’s Now Easier Than Ever to Find, Track, & Visualize Your KPIs in Databox
Databox has always been focused on simplifying the task of monitoring the metrics that matter. Improving that experience across the board is a constant among ...
by Tamara Omerovic · Feb 20, 2018
How to Generate B2B Leads Online
“Our customers don’t shop online.” We hear this all the time from businesses that predate the digital revolution. Construction, manufacturing, healthcare, distributors executives–because they are ...
by Bill Peatman · Mar 29, 2022
Think Simple: Apple’s Product & Advertising in the Steve Jobs Era
On the day Ken Segall first met Steve Jobs, his heart was beating through his chest. It was 1989, and Segall had accepted a role ...
by Tamara Omerovic · Sep 19, 2021
![Here’s How We Increased LinkedIn Traffic by Almost 300% in One Month [Data Snacks]](https://cdnwebsite.databox.com/wp-content/uploads/2018/02/08165433/linkedinengagementbg-640x384.jpg)
Here’s How We Increased LinkedIn Traffic by Almost 300% in One Month [Data Snacks]
Data Snacks is a new video series from Databox that shares bite-sized tips to help you be more data-driven. Last month we increased referral traffic ...
by Tamara Omerovic · Jun 10, 2024
Facebook Ads Features The Experts Gush About
Are Facebook Ads right for you? Probably — the Facebook Ads product has a solution for pretty much every type of marketer. Are you a ...
by Tamara Omerovic · Jun 5, 2025
Drift’s Approach for Getting Closest to the Customer
“Whoever gets closest to the customer, wins.” This is the ideal–the mission–that Drift, a conversational marketing platform, is built off of. It informs every aspect ...
by Tamara Omerovic · Sep 24, 2021
13 Video Marketers Reveal The Tactics Behind Their Top-Performing Videos
Video marketing exploded in popularity among marketers in 2017. This trend is no surprise. 52% of marketers say that video content delivers the greatest ROI. ...
by Tamara Omerovic · Jun 5, 2025
How Ceros is Disrupting Content Marketing & Why You Need to Care
When’s the last time you sat down and read a 10,000-word PDF? Don’t worry, I can’t remember either. Our accessibility to content has never been ...
by Tamara Omerovic · Jun 3, 2025
How to Track Your Most Important KPIs Using Databox’s Datablock Library
Over the last 12 months, our marketing and engineering teams have been building integrations, features, and content to help marketers (and the companies they work ...
by Tamara Omerovic · Sep 24
Maximize Live Messaging ROI with These 6 Steps
Throughout the past eighteen months at ClosedWon, we’ve helped 25+ companies implement or improve their website chat efforts. When we start talking to the folks ...
by Chris Handy · Jan 26, 2018
12 Proof Points that Ebooks Are Not Dead
In our previous guide on popular tactics for converting visitors to leads, we had many marketers predicting the demise of Ebooks. A couple members of our ...
by Tamara Omerovic · Jun 3, 2025
Rand Fishkin Reflects on 17 Years of Moz & Search Engine Optimization
When we first booked Rand Fishkin for Ground Up, I admittedly struggled on how to angle the interview. Do we focus on SEO? After all, ...
by Tamara Omerovic · Sep 24, 2021
The Least Expensive Ways To Build A Quality Website on the HubSpot CMS
The HubSpot Content Management System (CMS) is a popular part of the HubSpot platform, a favorite in our survey of HubSpot’s favorite features. With more ...
by Peter Caputa IV · Jun 5, 2025
Convert More Visitors Into Leads With These Proven Strategies From 25 Digital Marketers
Do you ever feel like you are participating in a digital marketing arms race? You know how this works: some cool, new tactic begins to ...
by Tamara Omerovic · Dec 29, 2025
How One Startup Is Disrupting The Way You Send Marketing and Sales Emails
More than anyone we’ve talked to so far on Ground Up, Mike Donnelly scratched his own itch when he launched Seventh Sense. Donnelly was in ...
by Tamara Omerovic · Jun 3, 2025