Marketing

Approaches, tactics and advice for marketers

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18 Ways to Optimize Content for Search Intent
Marketing

18 Ways to Optimize Content for Search Intent

Search intent has taken a central place in SEO as search engines have increased their algorithmic sophistication. The days of rising in the ranks by ...

Jack David Hildebrand's avatar by Jack David Hildebrand | Feb 1, 2023
Why Should I Hire a Marketing Agency?
Marketing

Why Should I Hire a Marketing Agency?

Want to hire a marketing agency? If you’re nodding yes, I’m sure you have a million questions buzzing around in your head at the speed ...

Masooma Memon's avatar by Masooma Memon | Apr 22, 2024
Content Ideation: Best Practices and Tools for Content Marketing Success
Marketing

Content Ideation: Best Practices and Tools for Content Marketing Success

Coming up with new content ideas shouldn’t feel like throwing spaghetti at the wall and seeing what sticks.  That’s what a lot of marketers do today ...

Jessica Malnik's avatar by Jessica Malnik | Dec 6, 2021
6 Proven Ways to Optimize for SERP Features
Marketing

6 Proven Ways to Optimize for SERP Features

If you’ve ever Googled something and got your answer right at the top in a featured answer box or read more on the topic – ...

Masooma Memon's avatar by Masooma Memon | Dec 6, 2021
20 Ways to Conduct a Meaningful PPC Audit
Marketing

20 Ways to Conduct a Meaningful PPC Audit

The perfect ad campaign doesn’t exist. It doesn’t? How can you really know for sure how your ad is performing? You can’t! Well, at least ...

Mara Calvello's avatar by Mara Calvello | Dec 22, 2021
9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting
Marketing

9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting

In a study of 6,700 consumers and business buyers, Salesforce discovered that 70% of customers believe that companies should understand how they use products and ...

Melissa King's avatar by Melissa King | Jun 28, 2022
Hey Google, How Do You Optimize for Voice Search?
Marketing

Hey Google, How Do You Optimize for Voice Search?

Being able to ask our phones questions like “what’s the weather today?” or “where’s the nearest sushi restaurant?” once seemed like a futuristic concept only ...

Mara Calvello's avatar by Mara Calvello | Dec 7, 2021
How Agent 6 Marketing Streamlined Reporting & Doubled its Client Base Using Databox
Dashboards & Visualization

How Agent 6 Marketing Streamlined Reporting & Doubled its Client Base Using Databox

There are a lot of factors that can stand in the way of growing an agency. Results, for one, and the experience to convert clients. ...

by Kiera Abbamonte | Apr 21, 2022
Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?
Facebook Ads

Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?

If you have a limited social media marketing budget, you can’t afford to be present on every major social media channel, so the question remains ...

Masooma Memon's avatar by Masooma Memon | Mar 29, 2023
23 Must-Haves For Your Content Marketing Reporting Dashboards
Marketing

23 Must-Haves For Your Content Marketing Reporting Dashboards

You’ve put together a content marketing dashboard. But, besides top-of-funnel insights, it doesn’t tell you a whole lot. A content marketing reporting dashboard should go ...

Elise Dopson's avatar by Elise Dopson | Mar 23, 2023
How Jasz Rae Digital Generates MQLs for High-Dollar Clients
Marketing

How Jasz Rae Digital Generates MQLs for High-Dollar Clients

On a recent episode of the Metrics & Chill podcast, John Bonini caught up with Jasz Joseph, founder and Digital Marketing Strategist at Jasz Rae ...

by Kiera Abbamonte | May 3, 2024
Top 25 B2B Blogs Every Marketer Should Follow for Content Inspiration
Marketing

Top 25 B2B Blogs Every Marketer Should Follow for Content Inspiration

If you’re a reading enthusiast, there’s no such thing as too many B2B blogs. In fact, the more you read, the bigger your appetite grows. ...

Masooma Memon's avatar by Masooma Memon | Dec 6, 2021
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