Marketing

Approaches, tactics and advice for marketers

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Facebook vs. Instagram: What’s Better for Organic Brand Building?
Content Marketing

Facebook vs. Instagram: What’s Better for Organic Brand Building?

If you are wondering “Should I use Facebook or Instagram” or “How do I know which social media platform is right for my business?”, this ...

Author's avatar by Maham S. Chappal | May 11, 2022
16 Ways to Calculate the ROI of Your SEO Campaigns
Marketing

16 Ways to Calculate the ROI of Your SEO Campaigns

In hindsight, the ROI of a proper SEO strategy looks obvious. In fact, a common sentiment you hear founders and marketers say is “I wish ...

Author's avatar by Jessica Malnik | Feb 1, 2023
18 Ways to Write a Perfect Meta Description to Boost Your CTR
Content Marketing

18 Ways to Write a Perfect Meta Description to Boost Your CTR

Looking to improve your SEO game by learning how to write keyword-rich and optimized meta snippets? You are in the right place since this guide ...

Author's avatar by Masooma Memon | Apr 6, 2023
16 Ways to use Facebook Ads for Lead Generation
Marketing

16 Ways to use Facebook Ads for Lead Generation

Facebook is a lead generation beast in today’s digital age.  And that’s one of the biggest reasons marketers flock towards this platform in large numbers ...

Author's avatar by Maham S. Chappal | Mar 29, 2023
Use These 22 Blog CTA Examples to Boost Your Conversion Rate
Content Marketing

Use These 22 Blog CTA Examples to Boost Your Conversion Rate

You’ve written a stellar blog post, included all the visuals, and hit publish. And now: crickets! Hardly a handful of readers have subscribed to your ...

Author's avatar by Masooma Memon | Nov 15, 2021
20 Instagram Metrics Every Marketer Should Track in 2021
Marketing

20 Instagram Metrics Every Marketer Should Track in 2021

What’s considered a healthy follower growth rate on Instagram? Do you know the difference between reach and impressions?  Or, how many people who view your ...

Author's avatar by Jessica Malnik | May 11, 2022
How to Write a Call to Action: Increase Your Conversions with 16 Proven Tips for Crafting CTAs
Content Marketing

How to Write a Call to Action: Increase Your Conversions with 16 Proven Tips for Crafting CTAs

Want to get more readers to sign up for your product? Or subscribe to your newsletter? Or simply watch your conversion rates explode? To do ...

Author's avatar by Archita Sharma | Jul 30, 2021
30 Best Email Marketing Tools for 2021
Marketing

30 Best Email Marketing Tools for 2021

Have you been wondering which of the variety of email marketing tools available out there is best for your business? Admittedly, it can get overwhelming ...

Author's avatar by Masooma Memon | Jul 26, 2023
21 About Us Page Examples to Help You Get Your Brand Message Across
Marketing

21 About Us Page Examples to Help You Get Your Brand Message Across

You’ve been hitting your head against the wall (well, almost!) trying to perfect your About Us page and you feel like there’s definitely something that’s ...

Author's avatar by Masooma Memon | Sep 15, 2023
18 Facebook Ad Mistakes Marketers Need to Avoid in 2021
Marketing

18 Facebook Ad Mistakes Marketers Need to Avoid in 2021

Facebook advertising has come a long way. While it’s an excellent platform to generate leads, it can also be a little confusing when you’re just ...

Author's avatar by Maham S. Chappal | Mar 29, 2023
6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips
Content Marketing

6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips

Did you know that the average person spends 142 minutes on social media every day? Marketing 101 is to hang out where your customers are. ...

Author's avatar by Jessica Malnik | Oct 20, 2022
27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content
Content Marketing

27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content

Should you have an internal linking strategy, or should you insert any link you think will look good on a given page? Good question! To ...

Author's avatar by Masooma Memon | Jan 20, 2023
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