Marketing

Approaches, tactics and advice for marketers

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Improve Your Facebook Ad Quality Ranking with These 7 Tips
Facebook Ads

Improve Your Facebook Ad Quality Ranking with These 7 Tips

Running a Facebook ad is one thing, but ensuring it has an above-average quality ranking is another. The latter can do the former, but it’s ...

Mara Calvello's avatar by Mara Calvello | Mar 29, 2023
Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast
Marketing

Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast

If you’re looking for the best podcast platform for your business, you’re not alone. With podcasting skyrocketing in popularity in the past decades, plenty of ...

Melissa King's avatar by Melissa King | Dec 13, 2022
Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads
Marketing

Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads

Paid ads are one of the few levers where you can drive traffic in a short time frame. This means some marketers treat paid ad ...

Jessica Malnik's avatar by Jessica Malnik | Jun 2, 2025
Categories vs. Tags – SEO Best Practices for Sorting your Content
Marketing

Categories vs. Tags – SEO Best Practices for Sorting your Content

Whether it’s the clothes in your cupboard or posts on your WordPress blog, sorting out things is important. When it comes to WordPress posting, categories ...

Masooma Memon's avatar by Masooma Memon | May 23, 2023
10 Ways to Use Your Blogs and Podcasts Together
Marketing

10 Ways to Use Your Blogs and Podcasts Together

Consider this: about 409 million people view 20 billion pages every month. And, 51% of the US population – over half of the population that ...

Masooma Memon's avatar by Masooma Memon | Aug 27, 2025
Keyword Difficulty Explained: What It Is and How It Impacts SEO
Marketing

Keyword Difficulty Explained: What It Is and How It Impacts SEO

When it comes to writing content that ranks, there’s a lot to consider. You probably take the time to plan out its specific URL, create ...

Mara Calvello's avatar by Mara Calvello | Jan 6, 2022
9 Ways to Improve Audience Retention on YouTube
Marketing

9 Ways to Improve Audience Retention on YouTube

“Audience retention” – the phrase reminds one of a sailing term, perhaps something to do with a leaky boat. However, audience retention is actually a ...

Mariana Santiago's avatar by Mariana Santiago | Jul 10, 2025
How to Calculate & Optimize Average Revenue Per User (ARPU)
Marketing

How to Calculate & Optimize Average Revenue Per User (ARPU)

So you’ve got a bunch of paying customers that you love, but you’ve been tinkering with the idea of increasing your average revenue per user ...

Masooma Memon's avatar by Masooma Memon | Jan 14, 2022
10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers
Marketing

10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers

Did you know that 69% of online carts are abandoned and, only 45% of abandoned cart emails are opened?  Abandoned cart and checkout emails aren’t ...

Jessica Malnik's avatar by Jessica Malnik | May 21, 2024
How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits
Marketing

How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits

After getting your blog off the ground, here comes the next and even bigger challenge, and that’s learning how to grow a blog. Although there is ...

Masooma Memon's avatar by Masooma Memon | Dec 6, 2021
11 Things a Clear and Concise Content Brief Should Include
Marketing

11 Things a Clear and Concise Content Brief Should Include

With telepathy not being an option, a solid content brief is your best bet at communicating your expectations from a content piece to the writer ...

Masooma Memon's avatar by Masooma Memon | Jan 10, 2022
Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively
Google Analytics

Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively

You’ve built a beautiful website. It boasts well-written content with SEO in mind, a user-friendly layout, and well placed CTAs.  Now what? Well, now it’s ...

Mara Calvello's avatar by Mara Calvello | Mar 16, 2023
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