Marketing

Approaches, tactics and advice for marketers

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SEO vs. PPC – Which Strategy is Right for Your Business
Marketing

SEO vs. PPC – Which Strategy is Right for Your Business

When it comes to digital marketing, there are plenty of ways to get visitors to your website. However, the two most common forms are SEO ...

Author's avatar by Maham S. Chappal | Dec 6, 2021
19 Examples of Successful Affiliate Marketing Campaigns
Marketing

19 Examples of Successful Affiliate Marketing Campaigns

What do Wirecutter, Nerd Wallet, and The Points Guy all have in common? They are all extremely successful affiliate marketing sites raking in millions upon ...

Author's avatar by Jessica Malnik | Apr 26, 2023
14 Essential Things You Should Include in a Marketing Reporting Meeting
Marketing

14 Essential Things You Should Include in a Marketing Reporting Meeting

Marketing reporting meetings can be a little tricky to conduct.  However, as your business and team grow, when it comes to Marketing Reporting, the need ...

Author's avatar by Maham S. Chappal | Apr 23, 2024
20 Tips for Optimizing your Homepage for Search Engines
Marketing

20 Tips for Optimizing your Homepage for Search Engines

Homepage SEO can be challenging. But it’s not impossible. With the right keywords used naturally and strategically in your copy, fast page loading speed, a ...

Author's avatar by Masooma Memon | Apr 19, 2023
12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns
Marketing

12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns

Did you know that for every $1 a brand spends on influencer marketing, they make and average of $5.78? Influencer marketing can be one of ...

Author's avatar by Jessica Malnik | Jan 20, 2023
52 Expert Tips for Managing Your Content Editorial Calendar Efficiently
Content Marketing

52 Expert Tips for Managing Your Content Editorial Calendar Efficiently

Building a useful content editorial calendar isn’t rocket science. Sure, it’s tough work. It’s got the thinking gears in your brain spinning – figuring out ...

Author's avatar by Masooma Memon | Jan 31, 2023
37 Marketers Share Their Favorite Marketing Design Software
Agencies

37 Marketers Share Their Favorite Marketing Design Software

You don’t necessarily need a degree in design to create graphics for your blog posts, design professional lead magnets, or create videos for your social ...

Author's avatar by Tamara Omerovic | Apr 12, 2023
Shopify Guide: Best Shopify Features, Metrics & Tips for Dashboards & Reporting
Marketing

Shopify Guide: Best Shopify Features, Metrics & Tips for Dashboards & Reporting

If you are selling products online, Shopify is definitely one of the e-commerce solutions to consider because it’s easy to set up, it’s secure and ...

Author's avatar by Archita Sharma | Dec 16, 2022
23 Copywriting Tips for Improving the Effectiveness of Your Website
Content Marketing

23 Copywriting Tips for Improving the Effectiveness of Your Website

How many website visitors take your desired action after reading your copy? That’s the goal of website copy — conversions. Whether that’s signing up for ...

Author's avatar by Jessica Malnik | Jul 7, 2024
21 Tips for Building a High-Converting eCommerce Funnel
Marketing

21 Tips for Building a High-Converting eCommerce Funnel

Did you know that eCommerce sales are projected to top $709.78 billion by the end of 2020? That’s an 18% lift over 2019. As the ...

Author's avatar by Jessica Malnik | Sep 12, 2023
How to Set Long-Term Marketing Goals (And Actually Hit Them)
Marketing

How to Set Long-Term Marketing Goals (And Actually Hit Them)

Have you ever avoided setting long-term marketing goals because you’re not confident you can hit them? Don’t worry, you’re not alone. Many marketers feel that ...

Author's avatar by Elise Dopson | May 17, 2022
Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try
Marketing

Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try

Did you know that 40% of office workers spend a quarter of their week on repetitive tasks?  Tools like Zapier allow you and your team ...

Author's avatar by Jessica Malnik | Jun 21, 2024
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