Marketing
Approaches, tactics and advice for marketers
I Used Personalized Send Times for 15,000 Marketing Emails, and Here Is What I Learned.
Did you know that 39% of email opens happen within one hour of delivery? According to Yesware research, that first hour after sending is crucial ...
by Tamara Omerovic · Jan 3, 2022
25 Inbound Marketers Share the Top Sessions from INBOUND 17
INBOUND 17 included over 20,000 attendees this year, and now draws experts from the fields of marketing, sales and customer experience. That means this year’s ...
by Tamara Omerovic · Jun 5, 2025
Get Your Agency Started on Video Marketing With Free Guidance From the Experts at The Sales Lion
Is your agency interested in offering video marketing retainers? In conversations with the 120+ agency members of the Databox Partner Program, we keep on hearing ...
by Tamara Omerovic · Nov 10, 2017
5 Ways to Generate Demand While You’re Waiting for Your Inbound Marketing to Start Working
To market your product, two things are true: You need to stand out in a crowd and target high-quality prospects and help them understand your ...
by Jasz Rae Joseph · Jun 5, 2025
5 Major Challenges with Agile Marketing That Only Agencies Face (And How One Expert Solves Them)
Agile is definitely a buzzword in the marketing world right now. If you’re not Agile, or you’re not saying that you’re Agile, you might be ...
by Mark Long · Nov 23, 2021
The Fundamental Marketing Principle That Even Seasoned Digital Marketers Seem to Forget
“All we need to do is improve this one marketing KPI that has been holding us back for months. After that, the sales will start ...
by Tamara Omerovic · Apr 9, 2024
The Invisible Giant That Mucks Up Our Marketing (Inbound 2017 Session)
Since Rand Fishkin founded Moz, a company that helps you make better decisions around generating organic traffic, you might expect that he would preach about ...
by Tamara Omerovic · Oct 4, 2017
Creating High-Value Content in the Peak Content Age (Inbound 2017 Session)
In a world overrun with excessive amounts of blog content, Scott Meyer was able to cut through the noise with intricate content that went deeper ...
by Tamara Omerovic · Sep 27, 2017
Turn Google Analytics Data Into Powerful Insights in 15 Minutes or Less (Inbound 2017 Session)
After consulting on top of funnel metrics for many clients, Gabe Wahhab from Square 2 Marketing loves Google Analytics for one big reason. Google Analytics gives him ...
by Tamara Omerovic · Sep 27, 2017
How To Predict Inbound Marketing Results (Inbound 2017 Session)
The landscape of inbound marketing has changed significantly over the last few years, and Square 2 Marketing has not stood still. Mike Lieberman from Square ...
by Tamara Omerovic · Sep 26, 2017
The Must-Read Guide To Data Journalism
Want content that people LOVE to share? Data journalism is the not-quite-new approach to content creation sweeping the nation. Companies and marketing teams adopting this ...
by Justin Brooke · Jun 5, 2025
How We Built A Personalized Benchmarking Tool in 48 Hours Using Typeform and Zapier
At Databox, we constantly incorporate user feedback into our content creation process. Sometimes, I get content inspiration from conversations with our customer support or sales ...
by Tamara Omerovic · Jun 5, 2025
The Topic Cluster Content Strategy Explained by Visiting a Casino
HubSpot released its Content Strategy tool in September 2017, which means that topic clusters are officially mainstream. Topic clusters are a significant departure from the traditional ...
by Tamara Omerovic · Jun 5, 2025
These 8 Email Nurturing Campaigns Produced Amazing Results. Here’s Why…
When’s the last time your clickthrough rate for an email campaign rose above 25%? If your answer is “never”, don’t worry! That is perfectly normal. ...
by Tamara Omerovic · Jan 12, 2022
Assumption is the Mother of All Marketing Fails
“In the last 30 days, session duration and pages per session are down over 40% on our website.” If you’re like most content marketers, ...
by Michael Brown · Apr 12, 2023
![Here’s What Happens When You Don’t Choose the Right Marketing Channel [Infographic]](https://cdnwebsite.databox.com/wp-content/uploads/2017/08/08104512/LeadsbyChannelBG-640x384.jpg)
Here’s What Happens When You Don’t Choose the Right Marketing Channel [Infographic]
Your product or service is not a good fit for most digital marketing channels. There, I said it. Hopefully, this is not news to you. ...
by Tamara Omerovic · Jun 5, 2025
Inbound Marketing Isn’t Working Like it Used To. Here’s What To Do About It.
As we approach inbound marketing’s 10-year anniversary, it’s time for you to rethink your slavish allegiance to it. Recently, I had a pretty depressing realization. I ...
by Peter Caputa IV · Jun 5, 2025
14 Inbound Marketing Podcasts Ranked By Popularity
Podcast popularity has exploded between 2015 and 2017. 21% of Americans listened to at least one podcast a month in 2016, 23% more than 2015. That equals the ...
by Tamara Omerovic · Jun 5, 2025
How Turnkey Office Space Leverages Databox to Make Data-Driven Marketing Decisions
As a software startup, the Turnkey Office Space team must spend their digital marketing budget wisely if they want to meet aggressive growth goals. Edward ...
by Tamara Omerovic · Jun 3, 2025
4 Reasons Your Email Marketing is Underperforming and the Silver Bullet That’ll Fix Everything
In recent years, email marketers have been plagued with lower open and click rates, higher unsubscribe rates, reduced deliverability and more and more dormant subscribers. ...
by Tamara Omerovic · Jun 5, 2025
The 6 HubSpot Marketing Dashboards Your Agency Needs to Fully Automate Client Reporting
When we initially started the Databox Partner Program in January 2017, only about 10 brave HubSpot agencies were willing to give us a shot. Those 10 ...
by Tamara Omerovic · Sep 2