Marketing
Approaches, tactics and advice for marketers
Latest Posts
9 Ways to Improve Audience Retention on YouTube
“Audience retention” – the phrase reminds one of a sailing term, perhaps something to do with a leaky boat. However, audience retention is actually a ...
How to Calculate & Optimize Average Revenue Per User (ARPU)
So you’ve got a bunch of paying customers that you love, but you’ve been tinkering with the idea of increasing your average revenue per user ...
10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers
Did you know that 69% of online carts are abandoned and, only 45% of abandoned cart emails are opened? Abandoned cart and checkout emails aren’t ...
How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits
After getting your blog off the ground, here comes the next and even bigger challenge, and that’s learning how to grow a blog. Although there is ...
11 Things a Clear and Concise Content Brief Should Include
With telepathy not being an option, a solid content brief is your best bet at communicating your expectations from a content piece to the writer ...
Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively
You’ve built a beautiful website. It boasts well-written content with SEO in mind, a user-friendly layout, and well placed CTAs. Now what? Well, now it’s ...
Optimize Google Display Ads Like a Pro with These 8 Tips
When marketers think of Google Ads, their minds often immediately go to Google Search campaigns. But there’s more to the Google Ads collection of offerings ...
12 Expert Tips for Using Google Shopping Ads to Increase Sales
If your eCommerce business doesn’t have Google Shopping ads, you’re missing out on some serious internet real estate. According to Merkle, 60% of all Google ...
16 Best eCommerce Integrations for Converting Browsers into Buyers
Once you are generating a steady volume of orders month over month, you are going to hit a wall where the baseline systems and out-of-the-box ...
4 Things You Should Include in Your Annual Marketing Report
Now that 2021 is in full swing, it’s likely your team is wrapping up its latest annual marketing report to go over gains and losses ...
Twitter Ads for B2B: How to Actually Generate Leads on Twitter
While many brands actively maintain a presence on social media, there’s so much untapped potential for making social channels actually work for more than just ...
How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy
One of the most underrated Google Analytics features is the Assisted Conversions Report — especially if you have a product or service with a higher ...
Make better decisions,
together, faster
Product
Compare
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Product
Compare
