Marketing
Approaches, tactics and advice for marketers
Latest Posts
Facebook Ads
12 Custom Facebook Ad Metrics Every Campaign Needs
Facebook Ads offers a wide selection of standard metrics that, sometimes, are just not enough for you to get a complete picture of how your ...
Marketing
Link Building Emails: 15+ Experts Share Valuable Outreach Advice
An average person gets about 121 emails daily. Translation: an average person’s inbox is crowded, which means it’s easy for them to lose your ...
Marketing
Blog vs.Vlog: Where Are Marketers Spending More Time and Resources?
As a marketer with a limited budget and time, which marketing strategy should you invest in 2021 and beyond? Are people even reading long-form blogs ...
Marketing
Facebook vs. Instagram: What’s Better for Organic Brand Building?
If you are wondering “Should I use Facebook or Instagram” or “How do I know which social media platform is right for my business?”, this ...
Marketing
16 Ways to Calculate the ROI of Your SEO Campaigns
In hindsight, the ROI of a proper SEO strategy looks obvious. In fact, a common sentiment you hear founders and marketers say is “I wish ...
Google Analytics
What is Direct Traffic in Google Analytics and How to Analyze It?
Ah, direct traffic, one of the greatest myths in Google Analytics. If you think direct traffic is caused exclusively by users typing a website address ...
Marketing
16 Ways to use Facebook Ads for Lead Generation
Facebook is a lead generation beast in today’s digital age. And that’s one of the biggest reasons marketers flock towards this platform in large numbers ...
Marketing
18 Ways to Write a Perfect Meta Description to Boost Your CTR
Looking to improve your SEO game by learning how to write keyword-rich and optimized meta snippets? You are in the right place since this guide ...
Marketing
Use These 22 Blog CTA Examples to Boost Your Conversion Rate
You’ve written a stellar blog post, included all the visuals, and hit publish. And now: crickets! Hardly a handful of readers have subscribed to your ...
Marketing
20 Instagram Metrics Every Marketer Should Track in 2021
What’s considered a healthy follower growth rate on Instagram? Do you know the difference between reach and impressions? Or, how many people who view your ...
Marketing
How to Write a Call to Action: Increase Your Conversions with 16 Proven Tips for Crafting CTAs
Want to get more readers to sign up for your product? Or subscribe to your newsletter? Or simply watch your conversion rates explode? To do ...
Marketing
30 Best Email Marketing Tools for 2021
Have you been wondering which of the variety of email marketing tools available out there is best for your business? Admittedly, it can get overwhelming ...
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