Marketing

Approaches, tactics and advice for marketers

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9 Abandoned Cart Email Tips to Win Back Your Customers
Marketing

9 Abandoned Cart Email Tips to Win Back Your Customers

If you own an e-commerce business, having shoppers leave items in their cart without completing the purchase can be extremely frustrating. After all, they’re so ...

Mara Calvello's avatar by Mara Calvello | Mar 16, 2023
How to Build an Email List for Ecommerce: 17 Proven Tips
Marketing

How to Build an Email List for Ecommerce: 17 Proven Tips

Whether you run an Amazon FBA business, a Shopify store, or sell omnichannel, you are likely heavily reliant on one – maybe two – marketing ...

Jessica Malnik's avatar by Jessica Malnik | Jan 13, 2022
10 Ways to Improve Lead Quality with LinkedIn Campaign Groups
Marketing

10 Ways to Improve Lead Quality with LinkedIn Campaign Groups

LinkedIn is one lean and mean lead generation machine. Although there are numerous strategies marketers employ to generate leads via LinkedIn, one often underlooked feature ...

Maham S. Chappal's avatar by Maham S. Chappal | Apr 25, 2023
30 Ways to Come Up With Great Blog Topic Ideas
Marketing

30 Ways to Come Up With Great Blog Topic Ideas

So you have your digital pen at the ready, a steaming cup of coffee sits on your desk, and your blog post publishing date is ...

Masooma Memon's avatar by Masooma Memon | Mar 21, 2023
How to Optimize Twitter Ads: Use These 17 Tips to Get Better Results
Marketing

How to Optimize Twitter Ads: Use These 17 Tips to Get Better Results

Have you been planning to run Twitter ads, but haven’t been able to make up your mind yet? Or, you’ve given them a shot, but ...

Masooma Memon's avatar by Masooma Memon | Jan 12, 2022
How to Understand Your Business Better by Analyzing CAC and CLV Metrics
KPIs & Metrics

How to Understand Your Business Better by Analyzing CAC and CLV Metrics

When it comes to analyzing the financial health of your online business, the two most important metrics to pay attention to are customer acquisition cost ...

Jessica Malnik's avatar by Jessica Malnik | Apr 9, 2025
The 17 Best Chrome Extensions for Sales and Marketing
Marketing

The 17 Best Chrome Extensions for Sales and Marketing

188,620. This is the exact amount of marketing and sales extensions currently available on Chrome. With close to 200,000 chrome extensions available, it can be ...

Maham S. Chappal's avatar by Maham S. Chappal | May 2, 2024
24 Effective Strategies to Reduce Facebook Ads CPA
Marketing

24 Effective Strategies to Reduce Facebook Ads CPA

How do I acquire new customers at the lowest cost?  If you are running Facebook ads, this is a question you’ve probably asked a time ...

Jessica Malnik's avatar by Jessica Malnik | Apr 9, 2025
How to Write a Blog Post Outline: Write Better Blogs with These 21 Tactics
Marketing

How to Write a Blog Post Outline: Write Better Blogs with These 21 Tactics

If you’ve been streamlining blog production and are stuck at how to write a blog post outline, know that you’re at the right place. Because, ...

Masooma Memon's avatar by Masooma Memon | Dec 6, 2021
Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?
Marketing

Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?

Spending on an ad campaign is just part of the equation. Calculating the return is another. The equation often gets confusing since you may get ...

Masooma Memon's avatar by Masooma Memon | Apr 9, 2025
12 Custom Facebook Ad Metrics Every Campaign Needs
Facebook Ads

12 Custom Facebook Ad Metrics Every Campaign Needs

Facebook Ads offers a wide selection of standard metrics that, sometimes, are just not enough for you to get a complete picture of how your ...

Marija Hladni's avatar by Marija Hladni | Apr 12, 2023
Link Building Emails: 15+ Experts Share Valuable Outreach Advice
Marketing

Link Building Emails: 15+ Experts Share Valuable Outreach Advice

An average person gets about 121 emails daily.   Translation: an average person’s inbox is crowded, which means it’s easy for them to lose your ...

Masooma Memon's avatar by Masooma Memon | Jan 12, 2022
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