Approaches, tactics and advice for marketers
Imagine having the right amount of budget to run your campaigns, yet all of it goes away in vain because you haven’t set up an ...
Is cold email dead? Talk to 10 different marketers and you’re likely going to get at least a few resounding “yeses!” It’s easy to dismiss ...
With 3.5 billion people using various social media platforms worldwide, businesses are scrambling to create an irresistible social presence and drive a big chunk of ...
Email, SEO, content marketing, PPC… the list goes on. You’ve got tons of traffic sources you’re relying on to pull people to your website. One ...
Did you know that just 39% of marketers feel confident about tracking the ROI of their campaigns? While some readers may not be confident in ...
How many website visitors added an item to their cart but didn’t buy? Or, how many people initiated a live-chat but didn’t purchase? And, what ...
“Return on Investment” is a term we’re used to in the business world. We use it to monitor everything from Facebook Ads to buying software. ...
Just 8% of marketers consider themselves “successful” or “very successful” at measuring the ROI of their content marketing efforts. That’s a huge problem. It means ...
What percentage of your website’s traffic comes from Google searches vs social media platforms? How much traffic comes to your website from paid Google, Facebook, ...
Have you been running Facebook ads but aren’t seeing the engagement you hoped to get from them? It’s possible your ads are reaching lots of ...
Measuring sales attribution from specific blog posts can be tricky. It’s why vast majority of marketers don’t consider themselves “successful” at measuring the ROI of ...
Goals are one of the most powerful features in Google Analytics. You can use goals to track everything from the number of people who watched ...
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