Marketing

Approaches, tactics and advice for marketers

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21 About Us Page Examples to Help You Get Your Brand Message Across
Marketing

21 About Us Page Examples to Help You Get Your Brand Message Across

You’ve been hitting your head against the wall (well, almost!) trying to perfect your About Us page and you feel like there’s definitely something that’s ...

Author's avatar by Masooma Memon | Sep 15, 2023
14 Instagram Analytics Tools to Try Out Right Now
Dashboards & Visualization

14 Instagram Analytics Tools to Try Out Right Now

If you want to get beyond vanity metrics, such as likes and followers, and measure how Instagram correlates to core business metrics, then this post ...

Author's avatar by Jessica Malnik | Apr 14, 2023
18 Facebook Ad Mistakes Marketers Need to Avoid in 2021
Marketing

18 Facebook Ad Mistakes Marketers Need to Avoid in 2021

Facebook advertising has come a long way. While it’s an excellent platform to generate leads, it can also be a little confusing when you’re just ...

Author's avatar by Maham S. Chappal | Mar 29, 2023
6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips
Marketing

6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips

Did you know that the average person spends 142 minutes on social media every day? Marketing 101 is to hang out where your customers are. ...

Author's avatar by Jessica Malnik | May 8
27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content
Marketing

27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content

Should you have an internal linking strategy, or should you insert any link you think will look good on a given page? Good question! To ...

Author's avatar by Masooma Memon | Jan 20, 2023
What is Customer Acquisition Cost and How to Keep it at a Minimum
Marketing

What is Customer Acquisition Cost and How to Keep it at a Minimum

The bitter truth is: leads don’t come on their own. You have to invest time and money to get those leads rolling and converting into ...

Author's avatar by Masooma Memon | Apr 9
How Neverthink.tv Improved both Product & Content Development with Databox
Market Research

How Neverthink.tv Improved both Product & Content Development with Databox

Online entertainment is a hard niche to break into with YouTube, virtual gaming, social media, and more. Before Covid-19 hit, the average daily time spent ...

Author's avatar by Allison Frieden | Apr 13, 2022
39 LinkedIn Video Tips to Boost Your Marketing Strategy
Marketing

39 LinkedIn Video Tips to Boost Your Marketing Strategy

Did you know that videos on Linkedin get 3x as much engagement than other post types?  With statistics like this one, it is easy to ...

Author's avatar by Jessica Malnik | May 3, 2024
Create Better Google Ads with the Help of These 11 PPC Ad Copy Examples
Marketing

Create Better Google Ads with the Help of These 11 PPC Ad Copy Examples

You might think it’s just a few words, but ad copywriting can determine the success or failure of your ad campaign. Whether it’s text in ...

Author's avatar by Masooma Memon | Dec 22, 2021
18 Essential Things Every B2B Marketing Report Should Include
Marketing

18 Essential Things Every B2B Marketing Report Should Include

How do you know your B2B marketing campaigns are reaping successful results? Through reporting. In fact, according to Databox’s state of business reporting, marketing is ...

Author's avatar by Maham S. Chappal | Apr 20, 2023
Make the Most of Your Content Marketing Budget with These 44 Tips
Marketing

Make the Most of Your Content Marketing Budget with These 44 Tips

I’ll get straight to the point with this one. Many times, growing your brand’s presence through content marketing can feel like an uphill battle, especially ...

Author's avatar by Jessica Malnik | May 17, 2022
13 Vital Things to Include in a B2C Marketing Report
Marketing

13 Vital Things to Include in a B2C Marketing Report

As a B2C marketer, what’s your number one goal? According to a report by Content Marketing Institute, 3 most cited goals by B2C marketers are: ...

Author's avatar by Maham S. Chappal | Feb 13, 2023
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